undamentalytics Newsletter

Loveland Curtis A: insider trades

Officer at Rocky Brands, Inc. 7 open-market purchases and 13 sales not made under a pre-set plan, reported from May 13, 2010 to August 5, 2026.

Would copying Loveland Curtis A’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 7 purchases have 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on May 14, 2010 into $86,002 by November 2, 2026, +14.0% a year. The copy held shares only 29% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $35,199, +8.0% a year (the S&P 500 held throughout made $88,857, +14.2% a year). Beta against the index was 0.27. Twelve months after each report, the average purchase was +42.0% against the S&P 500 (median +28.4%), and 71% beat it. Measured from the trade date, the insider’s own timing, the average was +39.2%. After their sales, the shares moved −30.0% against the index over 12 months on average (a negative figure means selling was the right call); 90% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$25.0k$50.0k$75.0k 201020122014201620182020202220242026 $88.9k$86.0k$35.2k
Copying Loveland Curtis AS&P 500, same days investedS&P 500, held throughout $10,000 copying Loveland Curtis A’s open-market purchases from May 14, 2010, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+14.0%
S&P 500, same days invested
+8.0% (held throughout +14.2%)
Time in shares
29%
Sharpe ratio (S&P 500)
0.57 (0.77)
Biggest drop (S&P 500)
−31% (−34%)
Market sensitivity (beta)
0.27
Purchases copied
7

Trade by trade

Loveland Curtis A: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 7 +2.5% −3.1% 43% 5 0.66 0.55 No reliable evidence
Purchases, 6 months after the report 7 +5.5% −0.7% 43% 5 0.91 0.41 No reliable evidence
Purchases, 12 months after the report 7 +42.0% +28.4% 71% 5 1.82 0.14 No reliable evidence
Purchases, 12 months after the trade 7 +39.2% +23.8% 86% 5 2.33 0.081 No reliable evidence
Sales, 3 months after the report 12 −8.7% −12.5% 67% 7 −2.08 0.083 No reliable evidence
Sales, 12 months after the report 10 −30.0% −37.4% 90% 5 −4.75 0.009 Some evidence: seller right
Sales, 12 months after the trade 10 −31.7% −36.5% 100% 5 −4.91 0.008 Some evidence: seller right

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Rocky Brands, Inc. RCKY Assistant Secretary713May 13, 2010August 5, 2026

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
August 5, 2026August 4, 2026 RCKY Sale $176,031 not yetnot yetnot yet
August 3, 2026July 30, 2026 RCKY Sale $148,860 +3.0%not yetnot yet
November 6, 2025November 4, 2025 RCKY Sale $446,484 +6.1%not yetnot yet
June 12, 2024June 11, 2024 RCKY Sale $148,000 −15.5%−49.6%−53.1%
May 8, 2024May 6, 2024 RCKY Sale $345,514 −21.1%−53.7%−49.1%
December 13, 2023December 11, 2023 RCKY Sale $122,080 −25.7%−49.0%−57.1%
March 19, 2020March 17, 2020 RCKY Purchase $19,000 −5.9%+138.6%+87.4%
March 16, 2020March 13, 2020 RCKY Purchase $140,000 −13.4%+87.4%+90.0%
September 12, 2018September 10, 2018 RCKY Sale $15,125 −12.0%+9.3%−2.4%
June 15, 2018June 13, 2018 RCKY Sale $120,040 −6.3%−17.3%−13.9%
May 11, 2018May 9, 2018 RCKY Sale $202,800 +12.5%−9.2%−15.7%
May 4, 2018May 2, 2018 RCKY Sale $314,125 +8.2%−13.9%−10.7%
August 26, 2016August 24, 2016 RCKY Purchase $25,750 +0.3%+13.9%+21.1%
December 10, 2015December 8, 2015 RCKY Purchase $102,700 +14.2%−8.5%+2.2%
October 29, 2015October 27, 2015 RCKY Purchase $58,000 −3.5%−17.1%−10.1%
March 13, 2015March 11, 2015 RCKY Sale $155,190 −12.9%−37.3%−41.8%
March 10, 2015March 6, 2015 RCKY Sale $262,470 −21.9%−41.8%−32.1%
August 15, 2013August 13, 2013 RCKY Sale $95,450 −18.8%−37.5%−41.0%
December 19, 2011December 16, 2011 RCKY Purchase $16,969 +28.4%+28.4%+23.8%
May 13, 2010May 11, 2010 RCKY Purchase $40,237 −3.1%+51.6%+60.2%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Loveland Curtis A traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.