undamentalytics Newsletter

Fribourg Paul J: insider trades

Director at 4 companies we cover. 12 open-market purchases and 46 sales not made under a pre-set plan, reported from March 26, 2010 to September 15, 2026.

Would copying Fribourg Paul J’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 10 purchases have 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on December 29, 2010 into $27,622 by November 2, 2026, +6.6% a year. The copy held shares only 26% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $16,647, +3.3% a year (the S&P 500 held throughout made $79,145, +14.0% a year). Beta against the index was 0.22. Twelve months after each report, the average purchase was +18.2% against the S&P 500 (median +20.4%), and 80% beat it. Measured from the trade date, the insider’s own timing, the average was +19.1%. After their sales, the shares moved −5.6% against the index over 12 months on average (a negative figure means selling was the right call); 64% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$25.0k$50.0k$75.0k 201020122014201620182020202220242026 $79.1k$27.6k$16.6k
Copying Fribourg Paul JS&P 500, same days investedS&P 500, held throughout $10,000 copying Fribourg Paul J’s open-market purchases from December 29, 2010, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+6.6%
S&P 500, same days invested
+3.3% (held throughout +14.0%)
Time in shares
26%
Sharpe ratio (S&P 500)
0.37 (0.76)
Biggest drop (S&P 500)
−41% (−34%)
Market sensitivity (beta)
0.22
Purchases copied
11

Trade by trade

Fribourg Paul J: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 12 +1.7% −0.9% 42% 6 0.03 0.98 No reliable evidence
Purchases, 6 months after the report 11 +8.1% +6.7% 91% 6 0.83 0.44 No reliable evidence
Purchases, 12 months after the report 10 +18.2% +20.4% 80% 5 1.07 0.35 No reliable evidence
Purchases, 12 months after the trade 11 +19.1% +22.8% 91% 5 1.25 0.28 No reliable evidence
Sales, 3 months after the report 45 −1.7% −2.3% 64% 15 −1.18 0.26 No reliable evidence
Sales, 12 months after the report 44 −5.6% −6.7% 64% 14 −1.05 0.31 No reliable evidence
Sales, 12 months after the trade 45 −5.8% −6.9% 62% 15 −0.75 0.47 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Loews Corporation L —134March 26, 2010March 2, 2023
The Estée Lauder Companies EL —510November 9, 2011September 15, 2026
Restaurant Brands International Inc. QSR —31November 10, 2015August 28, 2019
International Flavors & Fragrances IFF —31August 8, 2025June 2, 2026

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
September 15, 2026September 11, 2026 EL Sale $10,049,063 not yetnot yetnot yet
June 2, 2026June 1, 2026 IFF Purchase $20,318,415 +17.1%not yetnot yet
March 16, 2026September 29, 2025 IFF Sale $14,481 −2.3%not yet+23.8%
March 16, 2026August 27, 2025 IFF Purchase $10,971,804 −2.3%not yet+14.6%
August 8, 2025August 7, 2025 IFF Purchase $1,001,160 −7.5%+12.5%+12.1%
February 10, 2025February 7, 2025 EL Purchase $2,957,333 −4.2%+39.3%+42.0%
February 7, 2025February 5, 2025 EL Purchase $5,724,373 −1.1%+40.3%+37.9%
November 20, 2024November 19, 2024 EL Purchase $5,016,181 +9.7%+25.0%+28.3%
November 19, 2024November 15, 2024 EL Purchase $9,862,777 +14.0%+31.0%+22.8%
November 15, 2024November 13, 2024 EL Purchase $10,045,534 +9.4%+24.3%+26.7%
March 2, 2023March 1, 2023 L Sale $38,125 −12.2%−6.2%−9.9%
December 2, 2022December 1, 2022 L Sale $40,533 +4.3%+8.2%+8.5%
September 6, 2022September 1, 2022 L Sale $31,414 +2.3%−2.3%−3.5%
June 2, 2022June 1, 2022 L Sale $56,821 −10.2%−15.1%−16.3%
March 2, 2022March 1, 2022 L Sale $47,716 +10.2%+5.7%+9.3%
December 2, 2021December 1, 2021 L Sale $25,121 +16.0%+13.6%+17.3%
September 1, 2021September 1, 2021 L Sale $31,208 −1.9%+12.6%+11.2%
June 2, 2021June 1, 2021 L Sale $25,182 −12.5%+11.8%+12.7%
November 18, 2020November 17, 2020 EL Sale $1,081,872 +12.2%+14.0%+7.3%
March 5, 2020March 2, 2020 L Sale $15,285 −19.4%−16.4%−25.3%
December 3, 2019December 2, 2019 L Sale $21,571 −5.5%−32.3%−34.3%
September 4, 2019September 3, 2019 L Sale $19,617 −5.1%−43.0%−47.8%
August 28, 2019August 26, 2019 QSR Sale $37,675,597 −23.3%−49.0%−48.8%
June 4, 2019June 3, 2019 L Sale $36,507 −13.3%−43.6%−47.8%
March 4, 2019March 1, 2019 L Sale $39,221 +9.6%−12.6%−10.2%
February 27, 2019February 26, 2019 EL Sale $939,590 +5.2%+9.8%+8.6%
December 4, 2018December 3, 2018 L Sale $32,191 −3.1%−11.6%−12.4%
December 4, 2018December 3, 2018 EL Sale $2,098,798 +7.9%+22.4%+17.2%
September 5, 2018September 4, 2018 L Sale $17,861 +0.1%−5.6%−6.9%
March 2, 2018March 1, 2018 L Sale $13,538 −2.7%−9.2%−7.0%
November 13, 2017November 8, 2017 QSR Purchase $24,999,962 −16.2%−18.9%−21.6%
August 29, 2017August 25, 2017 EL Sale $3,465,634 +10.3%+13.3%+10.6%
March 2, 2016February 29, 2016 L Sale $54,810 +1.7%+5.4%+5.2%
December 3, 2015December 1, 2015 L Sale $57,180 +0.4%+10.7%+10.4%
November 13, 2015November 12, 2015 QSR Purchase $1,997,742 −0.6%+15.9%+16.9%
November 10, 2015November 9, 2015 QSR Purchase $1,999,188 −3.0%+16.4%+25.7%
September 2, 2015August 31, 2015 L Sale $54,465 −2.7%+0.8%+2.7%
June 3, 2015June 1, 2015 L Sale $60,165 −3.5%−1.2%+0.6%
March 4, 2015March 2, 2015 L Sale $61,260 −1.5%−3.5%−3.0%
February 17, 2015February 13, 2015 EL Sale $667,425 +8.4%+20.0%+16.4%
February 11, 2015February 11, 2015 EL Sale $733,768 +8.8%+19.3%+19.1%
December 3, 2014December 1, 2014 L Sale $62,010 −1.7%−8.7%−10.9%
September 3, 2014August 29, 2014 L Sale $65,295 −9.1%−14.9%−16.6%
June 3, 2014May 30, 2014 L Sale $64,890 −4.9%−18.9%−18.6%
March 4, 2014February 28, 2014 L Sale $52,272 −3.6%−21.3%−22.1%
March 7, 2013March 5, 2013 EL Sale $607,476 −2.5%−15.5%−17.8%
December 14, 2012December 12, 2012 L Sale $199,584 −2.1%−13.2%−13.7%
November 2, 2012November 1, 2012 L Sale $51,276 −3.0%−12.2%−12.8%
September 6, 2012September 4, 2012 L Sale $48,924 +0.6%−7.4%−10.2%
March 9, 2012March 9, 2012 EL Sale $428,802 −4.5%−6.0%−4.1%
February 9, 2012February 7, 2012 L Sale $91,968 +5.5%+0.7%−0.1%
December 21, 2011December 20, 2011 L Sale $44,676 −8.3%−8.1%−7.9%
November 9, 2011November 7, 2011 EL Sale $316,326 −13.0%−14.0%−13.3%
September 19, 2011September 16, 2011 L Sale $45,156 −1.8%−10.4%−9.4%
June 9, 2011June 7, 2011 L Sale $24,660 −2.8%−7.4%−7.1%
May 24, 2011May 20, 2011 L Sale $293,370 −2.8%−7.2%−6.9%
December 28, 2010May 28, 2010 L Purchase $235,085 +4.6%−4.3%+5.0%
March 26, 2010March 25, 2010 L Sale $67,158 −1.7%+1.1%+2.3%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Fribourg Paul J traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.