undamentalytics Newsletter

Swan Robert Holmes: insider trades

Chief executive, Chief financial officer, Director at 5 companies we cover. 19 open-market purchases and 5 sales not made under a pre-set plan, reported from August 11, 2011 to May 11, 2026.

Would copying Swan Robert Holmes’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 16 purchases have 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on August 12, 2011 into $37,319 by November 2, 2026, +9.1% a year. The copy held shares only 70% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $61,695, +12.7% a year (the S&P 500 held throughout made $83,592, +15.0% a year). Beta against the index was 0.88. Twelve months after each report, the average purchase was −2.1% against the S&P 500 (median −9.1%), and 38% beat it. Measured from the trade date, the insider’s own timing, the average was −2.9%. After their sales, the shares moved −17.4% against the index over 12 months on average (a negative figure means selling was the right call); 80% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$50.0k$100k 20112013201520172019202120232025 $83.6k$61.7k$37.3k
Copying Swan Robert HolmesS&P 500, same days investedS&P 500, held throughout $10,000 copying Swan Robert Holmes’s open-market purchases from August 12, 2011, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+9.1%
S&P 500, same days invested
+12.7% (held throughout +15.0%)
Time in shares
70%
Sharpe ratio (S&P 500)
0.39 (0.81)
Biggest drop (S&P 500)
−66% (−34%)
Market sensitivity (beta)
0.88
Purchases copied
19

Trade by trade

Swan Robert Holmes: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 19 +4.0% +5.5% 58% 12 1.66 0.12 No reliable evidence
Purchases, 6 months after the report 18 −4.5% −5.5% 44% 12 −0.93 0.37 No reliable evidence
Purchases, 12 months after the report 16 −2.1% −9.1% 38% 11 −0.05 0.96 No reliable evidence
Purchases, 12 months after the trade 16 −2.9% −8.3% 44% 11 −0.15 0.88 No reliable evidence
Sales, 3 months after the report 5 +1.9% +0.2% 40% 4 0.71 0.53 No reliable evidence
Sales, 12 months after the report 5 −17.4% −20.5% 80% 4 −2.13 0.12 No reliable evidence
Sales, 12 months after the trade 5 −16.9% −20.9% 80% 4 −1.89 0.16 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Intel INTC CEO80June 7, 2017January 27, 2021
eBay Inc. EBAY SVP, Finance & CFO25August 11, 2011October 28, 2022
Nike, Inc. NKE —50October 3, 2023April 8, 2026
Applied Materials AMAT —30August 29, 2011August 19, 2015
Automatic Data Processing ADP —10May 11, 2026May 11, 2026

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
May 11, 2026May 7, 2026 ADP Purchase $745,695 +22.0%not yetnot yet
April 8, 2026April 7, 2026 NKE Purchase $500,002 −9.6%not yetnot yet
December 23, 2025December 22, 2025 NKE Purchase $500,080 −5.9%not yetnot yet
April 7, 2025April 4, 2025 NKE Purchase $502,756 +14.6%−56.4%−58.1%
July 1, 2024June 28, 2024 NKE Purchase $226,516 +13.8%−11.7%−11.9%
October 3, 2023October 2, 2023 NKE Purchase $1,256,611 −3.4%−49.7%−45.7%
October 28, 2022October 26, 2022 EBAY Sale $1,000,000 +20.3%−11.8%−11.0%
August 23, 2021August 19, 2021 EBAY Sale $2,926,000 −3.5%−30.3%−31.8%
February 9, 2021February 5, 2021 EBAY Sale $3,674,121 −10.5%−20.5%−20.9%
January 27, 2021January 25, 2021 INTC Purchase $1,514,008 −7.0%−27.8%−19.8%
October 29, 2020October 28, 2020 INTC Purchase $360,624 +14.6%−28.0%−30.8%
July 28, 2020July 24, 2020 INTC Purchase $401,050 −8.9%−22.9%−29.3%
August 29, 2019August 28, 2019 INTC Purchase $498,953 +15.1%−11.9%−12.6%
January 4, 2019January 2, 2019 EBAY Purchase $501,771 +14.8%−6.6%−4.6%
December 10, 2018December 6, 2018 INTC Purchase $245,993 +6.4%+2.1%+1.4%
December 3, 2018November 29, 2018 INTC Purchase $247,151 +8.5%+2.6%+7.9%
July 31, 2018July 30, 2018 INTC Purchase $250,039 +2.7%−4.0%+0.3%
June 7, 2017June 5, 2017 INTC Purchase $504,204 −3.6%+38.6%+44.7%
August 19, 2015August 17, 2015 AMAT Purchase $199,640 +11.2%+78.9%+57.5%
August 4, 2015July 31, 2015 EBAY Sale $13,998,142 +0.2%+3.5%+5.8%
November 21, 2012November 20, 2012 EBAY Sale $3,635,573 +2.9%−28.0%−26.6%
October 9, 2012October 5, 2012 AMAT Purchase $99,726 +5.5%+49.0%+44.5%
August 29, 2011August 26, 2011 AMAT Purchase $109,800 −8.8%−13.3%−13.5%
August 11, 2011August 10, 2011 EBAY Purchase $99,913 −5.1%+26.7%+24.0%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Swan Robert Holmes traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.