undamentalytics Newsletter

Kelly Denis F: insider trades

Director at 2 companies we cover. 11 open-market purchases and 19 sales not made under a pre-set plan, reported from January 22, 2010 to August 8, 2024.

Would copying Kelly Denis F’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 2 purchases have 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on February 4, 2016 into $20,174 by November 2, 2026, +6.8% a year. The copy held shares only 9% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $15,563, +4.2% a year (the S&P 500 held throughout made $46,949, +15.5% a year). Beta against the index was 0.03. Twelve months after each report, the average purchase was +36.2% against the S&P 500 (median +36.2%), and 100% beat it. Measured from the trade date, the insider’s own timing, the average was +35.2%. After their sales, the shares moved −7.4% against the index over 12 months on average (a negative figure means selling was the right call); 74% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$20.0k$40.0k 201620182020202220242026 $46.9k$20.2k$15.6k
Copying Kelly Denis FS&P 500, same days investedS&P 500, held throughout $10,000 copying Kelly Denis F’s open-market purchases from February 4, 2016, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+6.8%
S&P 500, same days invested
+4.2% (held throughout +15.5%)
Time in shares
9%
Sharpe ratio (S&P 500)
0.71 (0.77)
Biggest drop (S&P 500)
−11% (−34%)
Market sensitivity (beta)
0.03
Purchases copied
2

Trade by trade

Kelly Denis F: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 2 +4.8% +4.8% 100% 1 — — Not enough years
Purchases, 6 months after the report 2 −4.8% −4.8% 0% 1 — — Not enough years
Purchases, 12 months after the report 2 +36.2% +36.2% 100% 1 — — Not enough years
Purchases, 12 months after the trade 2 +35.2% +35.2% 100% 1 — — Not enough years
Sales, 3 months after the report 19 +0.1% −0.7% 53% 11 0.43 0.68 No reliable evidence
Sales, 12 months after the report 19 −7.4% −12.3% 74% 11 −0.10 0.92 No reliable evidence
Sales, 12 months after the trade 19 −8.0% −13.9% 74% 11 −0.13 0.90 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
MSC Industrial Direct Co Inc MSM —219January 22, 2010February 4, 2020
WW International, Inc. WW —90August 13, 2015August 8, 2024

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
August 8, 2024August 6, 2024 WW Purchase $49,665 not yetnot yetnot yet
May 15, 2023May 11, 2023 WW Purchase $109,760 not yetnot yetnot yet
November 15, 2022November 10, 2022 WW Purchase $42,300 not yetnot yetnot yet
March 9, 2022March 7, 2022 WW Purchase $198,050 not yetnot yetnot yet
February 4, 2020February 3, 2020 MSM Sale $93,099 −3.8%+9.4%+7.9%
January 29, 2019January 28, 2019 MSM Sale $96,972 −12.2%−31.8%−30.2%
August 22, 2018August 21, 2018 MSM Sale $132,645 +7.8%−22.2%−24.0%
August 17, 2018August 15, 2018 WW Purchase $286,360 not yetnot yetnot yet
May 9, 2018May 7, 2018 MSM Sale $51,065 −12.5%−21.6%−20.3%
March 12, 2018March 8, 2018 WW Purchase $137,346 not yetnot yetnot yet
January 25, 2018January 23, 2018 MSM Sale $96,759 −3.7%−6.5%−6.6%
January 24, 2017January 23, 2017 MSM Sale $100,101 −14.5%−27.3%−31.5%
January 19, 2017January 18, 2017 MSM Sale $76,843 −14.6%−31.6%−31.9%
May 11, 2016May 9, 2016 WW Purchase $122,100 not yetnot yetnot yet
March 3, 2016March 1, 2016 WW Purchase $126,900 not yetnot yetnot yet
February 10, 2016February 9, 2016 MSM Purchase $133,060 +2.1%+34.8%+31.3%
February 3, 2016February 1, 2016 MSM Purchase $129,920 +7.6%+37.7%+39.1%
January 20, 2016January 19, 2016 MSM Sale $84,552 +15.8%+51.9%+51.8%
August 13, 2015August 11, 2015 WW Purchase $59,200 not yetnot yetnot yet
April 27, 2015April 23, 2015 MSM Sale $100,818 −4.3%+8.2%+6.6%
January 22, 2014January 21, 2014 MSM Sale $66,415 +1.9%−21.4%−19.8%
January 21, 2014January 16, 2014 MSM Sale $953,148 +0.6%−21.1%−21.8%
November 19, 2013November 15, 2013 MSM Sale $383,600 +6.8%−9.4%−6.8%
October 15, 2013November 19, 2012 MSM Sale $349,200 +4.6%−5.3%−19.2%
January 24, 2013January 23, 2013 MSM Sale $110,499 −7.0%−12.3%−9.5%
November 5, 2012November 1, 2012 MSM Sale $366,300 +5.9%−17.7%−19.7%
January 19, 2012January 18, 2012 MSM Sale $114,305 −0.8%−13.8%−13.9%
January 10, 2012January 6, 2012 MSM Sale $364,750 −0.7%−12.2%−8.6%
January 20, 2011January 18, 2011 MSM Sale $119,151 +15.8%+25.1%+24.9%
January 22, 2010January 20, 2010 MSM Sale $51,105 +17.5%+19.7%+20.3%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Kelly Denis F traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.