undamentalytics Newsletter

Sergey Brin: insider trades

Officer, Director at Alphabet Inc. (Class A). 1 open-market purchase and 181 sales not made under a pre-set plan, reported from October 28, 2015 to April 15, 2022.

Would copying Sergey Brin’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 1 purchase has 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Twelve months after each report, the average purchase was −23.2% against the S&P 500 (median −23.2%), and 0% beat it. Measured from the trade date, the insider’s own timing, the average was −22.1%. After their sales, the shares moved −6.2% against the index over 12 months on average (a negative figure means selling was the right call); 64% trailed it. None of their purchases could be priced, so there is no copy portfolio.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

Trade by trade

Sergey Brin: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 1 −7.9% −7.9% 0% 1 — — Not enough years
Purchases, 6 months after the report 1 −12.7% −12.7% 0% 1 — — Not enough years
Purchases, 12 months after the report 1 −23.2% −23.2% 0% 1 — — Not enough years
Purchases, 12 months after the trade 1 −22.1% −22.1% 0% 1 — — Not enough years
Sales, 3 months after the report 181 −0.4% −2.2% 62% 5 0.73 0.51 No reliable evidence
Sales, 12 months after the report 181 −6.2% −7.4% 64% 5 −0.71 0.52 No reliable evidence
Sales, 12 months after the trade 181 −6.1% −7.9% 64% 5 −0.73 0.50 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Alphabet Inc. (Class A) GOOGL President1181October 28, 2015April 15, 2022

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
April 15, 2022April 13, 2022 GOOGL Sale $32,671,681 −0.8%−14.6%−13.4%
April 15, 2022April 13, 2022 GOOGL Sale $28,822,952 −0.8%−14.6%−13.4%
April 15, 2022April 13, 2022 GOOGL Sale $7,046,879 −0.8%−14.6%−13.4%
April 15, 2022April 13, 2022 GOOGL Sale $3,329,355 −0.8%−14.6%−13.4%
April 14, 2022April 12, 2022 GOOGL Sale $22,687,798 −0.8%−14.6%−10.5%
April 14, 2022April 12, 2022 GOOGL Sale $19,534,653 −0.8%−14.6%−10.5%
April 14, 2022April 12, 2022 GOOGL Sale $16,290,517 −0.8%−14.6%−10.5%
April 14, 2022April 12, 2022 GOOGL Sale $13,377,615 −0.8%−14.6%−10.5%
April 12, 2022April 11, 2022 GOOGL Sale $30,270,521 −1.2%−13.4%−12.2%
April 12, 2022April 11, 2022 GOOGL Sale $29,189,076 −1.2%−13.4%−12.2%
April 12, 2022April 11, 2022 GOOGL Sale $6,946,578 −1.2%−13.4%−12.2%
April 12, 2022April 11, 2022 GOOGL Sale $6,091,106 −1.2%−13.4%−12.2%
March 11, 2022March 9, 2022 GOOGL Sale $21,175,185 −5.7%−18.6%−23.8%
March 11, 2022March 9, 2022 GOOGL Sale $21,144,219 −5.7%−18.6%−23.8%
March 11, 2022March 9, 2022 GOOGL Sale $15,577,898 −5.7%−18.6%−23.8%
March 11, 2022March 9, 2022 GOOGL Sale $15,503,278 −5.7%−18.6%−23.8%
March 10, 2022March 8, 2022 GOOGL Sale $23,054,282 −7.5%−22.4%−23.0%
March 10, 2022March 8, 2022 GOOGL Sale $22,225,752 −7.5%−22.4%−23.0%
March 10, 2022March 8, 2022 GOOGL Sale $13,253,361 −7.5%−22.4%−23.0%
March 10, 2022March 8, 2022 GOOGL Sale $12,478,119 −7.5%−22.4%−23.0%
March 9, 2022March 7, 2022 GOOGL Sale $21,657,254 −7.9%−23.2%−22.1%
March 9, 2022March 7, 2022 GOOGL Sale $21,475,345 −7.9%−23.2%−22.1%
March 9, 2022March 7, 2022 GOOGL Sale $13,945,763 −7.9%−23.2%−22.1%
March 9, 2022March 7, 2022 GOOGL Sale $13,935,475 −7.9%−23.2%−22.1%
March 9, 2022March 7, 2022 GOOGL Purchase $253,739 −7.9%−23.2%−22.1%
February 11, 2022February 9, 2022 GOOGL Sale $41,929,488 −7.0%−24.3%−23.8%
February 11, 2022February 9, 2022 GOOGL Sale $41,682,875 −7.0%−24.3%−23.8%
February 10, 2022February 8, 2022 GOOGL Sale $30,709,411 −5.1%−24.7%−23.6%
February 10, 2022February 8, 2022 GOOGL Sale $29,554,678 −5.1%−24.7%−23.6%
February 10, 2022February 8, 2022 GOOGL Sale $16,196,139 −5.1%−24.7%−23.6%
February 8, 2022February 7, 2022 GOOGL Sale $24,862,349 −5.9%−23.8%−21.9%
February 8, 2022February 7, 2022 GOOGL Sale $23,208,117 −5.9%−23.8%−21.9%
February 8, 2022February 7, 2022 GOOGL Sale $16,074,001 −5.9%−23.8%−21.9%
February 8, 2022February 7, 2022 GOOGL Sale $14,458,732 −5.9%−23.8%−21.9%
January 13, 2022January 12, 2022 GOOGL Sale $39,429,410 −3.0%−20.3%−20.8%
January 13, 2022January 12, 2022 GOOGL Sale $39,341,207 −3.0%−20.3%−20.8%
January 13, 2022January 11, 2022 GOOGL Sale $34,290,154 −3.0%−20.3%−20.7%
January 13, 2022January 11, 2022 GOOGL Sale $23,629,034 −3.0%−20.3%−20.7%
January 13, 2022January 11, 2022 GOOGL Sale $19,281,767 −3.0%−20.3%−20.7%
January 11, 2022January 10, 2022 GOOGL Sale $22,329,739 −2.6%−20.8%−20.3%
January 11, 2022January 10, 2022 GOOGL Sale $20,392,240 −2.6%−20.8%−20.3%
January 11, 2022January 10, 2022 GOOGL Sale $17,317,543 −2.6%−20.8%−20.3%
January 11, 2022January 10, 2022 GOOGL Sale $15,127,220 −2.6%−20.8%−20.3%
December 9, 2021December 8, 2021 GOOGL Sale $41,120,786 −3.8%−23.0%−22.4%
December 9, 2021December 8, 2021 GOOGL Sale $40,914,207 −3.8%−23.0%−22.4%
December 8, 2021December 7, 2021 GOOGL Sale $38,287,794 −2.4%−22.7%−20.8%
December 8, 2021December 7, 2021 GOOGL Sale $38,202,163 −2.4%−22.7%−20.8%
December 8, 2021December 7, 2021 GOOGL Sale $5,227,337 −2.4%−22.7%−20.8%
December 7, 2021December 6, 2021 GOOGL Sale $33,810,708 −1.6%−22.4%−19.4%
December 7, 2021December 6, 2021 GOOGL Sale $23,343,760 −1.6%−22.4%−19.4%
December 7, 2021December 6, 2021 GOOGL Sale $22,067,642 −1.6%−22.4%−19.4%
November 12, 2021November 10, 2021 GOOGL Sale $31,784,066 −3.8%−20.2%−22.0%
November 12, 2021November 10, 2021 GOOGL Sale $28,502,185 −3.8%−20.2%−22.0%
November 12, 2021November 10, 2021 GOOGL Sale $21,292,508 −3.8%−20.2%−22.0%
November 12, 2021November 9, 2021 GOOGL Sale $41,229,825 −3.8%−20.2%−22.6%
November 10, 2021November 9, 2021 GOOGL Sale $41,356,980 −3.2%−21.1%−22.6%
November 9, 2021November 8, 2021 GOOGL Sale $41,609,568 −2.2%−22.0%−23.0%
November 9, 2021November 8, 2021 GOOGL Sale $41,483,585 −2.2%−22.0%−23.0%
October 15, 2021October 13, 2021 GOOGL Sale $38,266,209 −7.2%−13.7%−13.4%
October 15, 2021October 13, 2021 GOOGL Sale $38,221,269 −7.2%−13.7%−13.4%
October 14, 2021October 12, 2021 GOOGL Sale $38,085,138 −5.9%−12.8%−12.0%
October 14, 2021October 12, 2021 GOOGL Sale $38,047,136 −5.9%−12.8%−12.0%
October 12, 2021October 11, 2021 GOOGL Sale $38,898,366 −5.8%−13.4%−13.6%
October 12, 2021October 11, 2021 GOOGL Sale $38,865,383 −5.8%−13.4%−13.6%
September 13, 2021September 9, 2021 GOOGL Sale $40,307,199 −3.1%−16.4%−14.8%
September 13, 2021September 9, 2021 GOOGL Sale $39,948,956 −3.1%−16.4%−14.8%
September 10, 2021September 8, 2021 GOOGL Sale $40,240,855 −1.8%−16.0%−14.6%
September 10, 2021September 8, 2021 GOOGL Sale $39,885,810 −1.8%−16.0%−14.6%
September 8, 2021September 7, 2021 GOOGL Sale $40,390,325 −1.7%−14.8%−13.5%
September 8, 2021September 7, 2021 GOOGL Sale $40,046,023 −1.7%−14.8%−13.5%
August 11, 2021August 11, 2021 GOOGL Sale $38,295,791 +1.8%−8.6%−8.8%
August 11, 2021August 11, 2021 GOOGL Sale $37,967,096 +1.8%−8.6%−8.8%
August 11, 2021August 10, 2021 GOOGL Sale $38,337,555 +1.8%−8.6%−8.7%
August 11, 2021August 10, 2021 GOOGL Sale $38,047,363 +1.8%−8.6%−8.7%
August 10, 2021August 9, 2021 GOOGL Sale $38,172,103 +3.6%−8.8%−9.2%
August 10, 2021August 9, 2021 GOOGL Sale $37,844,444 +3.6%−8.8%−9.2%
July 12, 2021July 8, 2021 GOOGL Sale $35,830,062 +9.0%−0.8%+4.0%
July 12, 2021July 8, 2021 GOOGL Sale $34,691,274 +9.0%−0.8%+4.0%
July 9, 2021July 7, 2021 GOOGL Sale $36,138,832 +9.6%+1.4%+3.1%
July 9, 2021July 7, 2021 GOOGL Sale $35,155,981 +9.6%+1.4%+3.1%
July 8, 2021July 6, 2021 GOOGL Sale $35,897,046 +9.9%+2.7%+1.0%
July 8, 2021July 6, 2021 GOOGL Sale $34,905,963 +9.9%+2.7%+1.0%
June 11, 2021June 9, 2021 GOOGL Sale $34,646,206 +10.9%−2.5%−1.5%
June 11, 2021June 9, 2021 GOOGL Sale $33,415,990 +10.9%−2.5%−1.5%
June 10, 2021June 8, 2021 GOOGL Sale $34,454,068 +10.6%−1.6%−2.1%
June 10, 2021June 8, 2021 GOOGL Sale $33,418,569 +10.6%−1.6%−2.1%
June 9, 2021June 7, 2021 GOOGL Sale $34,063,624 +11.6%−1.7%−1.6%
June 9, 2021June 7, 2021 GOOGL Sale $33,223,147 +11.6%−1.7%−1.6%
May 12, 2021May 11, 2021 GOOGL Sale $32,046,597 +14.3%+4.4%+3.2%
May 12, 2021May 11, 2021 GOOGL Sale $28,086,750 +14.3%+4.4%+3.2%
May 12, 2021May 11, 2021 GOOGL Sale $3,365,686 +14.3%+4.4%+3.2%
May 11, 2021May 10, 2021 GOOGL Sale $32,626,404 +14.1%+5.1%+1.7%
May 11, 2021May 10, 2021 GOOGL Sale $31,963,571 +14.1%+5.1%+1.7%
May 10, 2021May 7, 2021 GOOGL Sale $33,393,267 +13.3%+3.2%−0.3%
May 10, 2021May 7, 2021 GOOGL Sale $32,740,253 +13.3%+3.2%−0.3%
February 14, 2017February 10, 2017 GOOGL Sale $27,481,011 +11.7%+11.9%+9.5%
February 13, 2017February 9, 2017 GOOGL Sale $27,308,796 +11.7%+10.1%+10.4%
February 9, 2017February 8, 2017 GOOGL Sale $27,334,844 +10.7%+9.5%+6.9%
February 7, 2017February 7, 2017 GOOGL Sale $27,266,920 +10.0%+6.9%+8.1%
February 7, 2017February 6, 2017 GOOGL Sale $26,978,780 +10.0%+6.9%+12.1%
January 4, 2017January 3, 2017 GOOGL Sale $26,513,978 −0.5%+13.4%+12.7%
January 3, 2017December 30, 2016 GOOGL Sale $26,150,168 +1.0%+13.4%+12.9%
December 30, 2016December 28, 2016 GOOGL Sale $52,882,313 +0.5%+12.7%+9.6%
December 28, 2016December 27, 2016 GOOGL Sale $26,751,550 +0.1%+9.9%+10.5%
December 6, 2016December 5, 2016 GOOGL Sale $25,597,436 +2.4%+12.0%+9.5%
December 2, 2016December 2, 2016 GOOGL Sale $25,206,079 +2.0%+9.5%+9.7%
December 2, 2016December 1, 2016 GOOGL Sale $12,731,955 +2.0%+9.5%+11.2%
December 2, 2016December 1, 2016 GOOGL Sale $12,451,473 +2.0%+9.5%+11.2%
December 1, 2016November 30, 2016 GOOGL Sale $13,012,206 +2.8%+9.7%+10.9%
December 1, 2016November 30, 2016 GOOGL Sale $12,715,304 +2.8%+9.7%+10.9%
November 30, 2016November 29, 2016 GOOGL Sale $26,106,881 +2.0%+11.2%+10.1%
November 4, 2016November 4, 2016 GOOGL Sale $25,802,964 −4.7%+7.4%+6.9%
November 4, 2016November 3, 2016 GOOGL Sale $25,773,705 −4.7%+7.4%+7.9%
November 4, 2016November 2, 2016 GOOGL Sale $26,099,870 −4.7%+7.4%+7.0%
November 2, 2016November 1, 2016 GOOGL Sale $26,495,850 −5.3%+7.9%+4.9%
November 1, 2016October 31, 2016 GOOGL Sale $26,716,593 −6.0%+7.0%+4.1%
October 3, 2016September 30, 2016 GOOGL Sale $26,397,527 −5.5%+0.1%+1.3%
September 29, 2016September 29, 2016 GOOGL Sale $24,957,250 −5.4%+1.3%+1.9%
September 28, 2016September 28, 2016 GOOGL Sale $26,426,136 −5.1%+1.9%+1.2%
September 28, 2016September 27, 2016 GOOGL Sale $26,552,008 −5.1%+1.9%+0.1%
September 26, 2016September 26, 2016 GOOGL Sale $26,317,633 −5.7%+0.1%−1.8%
August 26, 2016August 26, 2016 GOOGL Sale $25,952,789 −2.7%+3.2%+2.2%
August 26, 2016August 25, 2016 GOOGL Sale $26,000,580 −2.7%+3.2%+3.0%
August 25, 2016August 24, 2016 GOOGL Sale $26,072,482 −4.1%+2.2%+3.8%
August 24, 2016August 22, 2016 GOOGL Sale $52,337,730 −3.4%+3.0%+3.4%
August 8, 2016August 5, 2016 GOOGL Sale $26,417,328 +1.1%+0.8%+1.3%
August 8, 2016August 4, 2016 GOOGL Sale $26,154,368 +1.1%+0.8%+2.0%
August 5, 2016August 3, 2016 GOOGL Sale $26,098,803 +0.9%+1.6%+1.1%
August 4, 2016August 2, 2016 GOOGL Sale $26,166,127 +0.8%+1.3%+1.3%
August 3, 2016August 1, 2016 GOOGL Sale $26,282,128 +1.5%+2.0%+1.9%
July 5, 2016July 1, 2016 GOOGL Sale $23,479,286 +10.3%+13.8%+11.7%
July 1, 2016June 30, 2016 GOOGL Sale $23,110,347 +9.5%+13.4%+14.4%
June 30, 2016June 29, 2016 GOOGL Sale $22,997,996 +9.6%+11.7%+15.7%
June 29, 2016June 28, 2016 GOOGL Sale $22,763,978 +11.1%+14.4%+16.8%
June 28, 2016June 27, 2016 GOOGL Sale $22,442,422 +11.2%+15.7%+15.8%
June 1, 2016May 27, 2016 GOOGL Sale $24,621,557 +2.5%+15.7%+16.0%
May 31, 2016May 26, 2016 GOOGL Sale $24,339,203 +1.6%+13.9%+16.9%
May 27, 2016May 25, 2016 GOOGL Sale $24,374,901 +1.7%+14.4%+16.5%
May 26, 2016May 24, 2016 GOOGL Sale $24,123,970 +2.2%+16.0%+15.2%
May 25, 2016May 23, 2016 GOOGL Sale $23,763,727 +2.8%+16.9%+15.9%
May 10, 2016May 6, 2016 GOOGL Sale $23,784,682 +4.7%+12.5%+13.3%
May 9, 2016May 5, 2016 GOOGL Sale $23,547,515 +4.0%+11.7%+13.6%
May 6, 2016May 4, 2016 GOOGL Sale $23,450,559 +4.0%+12.5%+15.3%
May 5, 2016May 3, 2016 GOOGL Sale $23,422,305 +4.7%+13.3%+15.8%
May 4, 2016May 2, 2016 GOOGL Sale $23,436,671 +5.4%+13.6%+14.0%
April 6, 2016April 4, 2016 GOOGL Sale $25,176,036 −10.2%−6.6%−4.5%
April 5, 2016April 1, 2016 GOOGL Sale $25,172,014 −9.8%−5.6%−6.1%
April 1, 2016March 31, 2016 GOOGL Sale $25,193,111 −9.5%−4.5%−6.0%
March 31, 2016March 30, 2016 GOOGL Sale $25,421,175 −10.4%−6.1%−6.1%
March 31, 2016March 29, 2016 GOOGL Sale $12,318,445 −10.4%−6.1%−7.3%
March 30, 2016March 29, 2016 GOOGL Sale $12,645,229 −10.0%−6.0%−7.3%
March 8, 2016March 4, 2016 GOOGL Sale $23,998,048 −4.6%−3.1%−5.1%
March 7, 2016March 3, 2016 GOOGL Sale $24,083,568 −4.8%−2.2%−5.8%
March 4, 2016March 2, 2016 GOOGL Sale $24,230,257 −3.5%−1.3%−7.4%
March 3, 2016March 1, 2016 GOOGL Sale $12,227,501 −4.7%−5.1%−8.2%
March 3, 2016March 1, 2016 GOOGL Sale $11,867,796 −4.7%−5.1%−8.2%
March 1, 2016February 29, 2016 GOOGL Sale $23,827,772 −5.0%−7.4%−7.0%
February 17, 2016February 12, 2016 GOOGL Sale $23,222,101 −6.6%−7.4%−8.7%
February 16, 2016February 11, 2016 GOOGL Sale $11,653,545 −8.4%−10.0%−11.1%
February 16, 2016February 11, 2016 GOOGL Sale $11,286,560 −8.4%−10.0%−11.1%
February 12, 2016February 10, 2016 GOOGL Sale $11,892,431 −7.8%−8.7%−9.7%
February 12, 2016February 10, 2016 GOOGL Sale $11,518,685 −7.8%−8.7%−9.7%
February 11, 2016February 9, 2016 GOOGL Sale $11,770,714 −7.7%−8.7%−7.9%
February 11, 2016February 9, 2016 GOOGL Sale $11,415,467 −7.7%−8.7%−7.9%
February 10, 2016February 8, 2016 GOOGL Sale $11,525,310 −10.5%−11.1%−8.4%
February 10, 2016February 8, 2016 GOOGL Sale $11,200,128 −10.5%−11.1%−8.4%
January 5, 2016January 5, 2016 GOOGL Sale $25,125,855 −3.0%−9.2%−8.9%
January 4, 2016January 4, 2016 GOOGL Sale $24,844,478 −2.2%−8.9%−8.1%
January 4, 2016December 31, 2015 GOOGL Sale $25,771,669 −2.2%−8.9%−10.1%
December 31, 2015December 30, 2015 GOOGL Sale $26,091,881 −2.2%−8.1%−9.7%
December 31, 2015December 29, 2015 GOOGL Sale $26,149,687 −2.2%−8.1%−9.2%
December 1, 2015November 30, 2015 GOOGL Sale $25,221,966 −2.8%−9.3%−4.6%
November 30, 2015November 27, 2015 GOOGL Sale $25,349,535 −2.1%−7.9%−5.7%
November 27, 2015November 25, 2015 GOOGL Sale $25,316,757 +1.0%−4.6%−6.7%
November 25, 2015November 24, 2015 GOOGL Sale $12,805,004 +1.0%−5.7%−6.5%
November 25, 2015November 24, 2015 GOOGL Sale $12,465,613 +1.0%−5.7%−6.5%
November 24, 2015November 23, 2015 GOOGL Sale $25,609,448 +0.2%−6.7%−6.7%
November 3, 2015October 30, 2015 GOOGL Sale $24,231,896 +3.3%+2.2%+5.4%
November 2, 2015October 29, 2015 GOOGL Sale $24,270,925 +6.1%+3.7%+6.1%
October 30, 2015October 28, 2015 GOOGL Sale $24,038,152 +8.8%+5.3%+6.7%
October 29, 2015October 27, 2015 GOOGL Sale $23,980,768 +13.9%+5.4%+6.5%
October 28, 2015October 26, 2015 GOOGL Sale $24,049,233 +10.2%+6.1%+7.6%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Sergey Brin traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.