undamentalytics Newsletter

Horlock Phil: insider trades

Chief executive, Director at Blue Bird Corp. 1 open-market purchase and 14 sales not made under a pre-set plan, reported from March 10, 2020 to December 16, 2025.

Would copying Horlock Phil’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 1 purchase has 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on August 20, 2021 into $6,605 by November 2, 2026, −7.7% a year. The copy held shares only 19% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $11,455, +2.7% a year (the S&P 500 held throughout made $18,301, +12.4% a year). Beta against the index was 0.36. Twelve months after each report, the average purchase was −40.0% against the S&P 500 (median −40.0%), and 0% beat it. Measured from the trade date, the insider’s own timing, the average was −39.3%. After their sales, the shares moved −6.7% against the index over 12 months on average (a negative figure means selling was the right call); 69% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$10.0k$20.0k 202120222023202420252026 $18.3k$11.5k$6.6k
Copying Horlock PhilS&P 500, same days investedS&P 500, held throughout $10,000 copying Horlock Phil’s open-market purchases from August 20, 2021, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
−7.7%
S&P 500, same days invested
+2.7% (held throughout +12.4%)
Time in shares
19%
Sharpe ratio (S&P 500)
−0.39 (0.55)
Biggest drop (S&P 500)
−66% (−25%)
Market sensitivity (beta)
0.36
Purchases copied
1

Trade by trade

Horlock Phil: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 1 +9.4% +9.4% 100% 1 — — Not enough years
Purchases, 6 months after the report 1 +1.1% +1.1% 100% 1 — — Not enough years
Purchases, 12 months after the report 1 −40.0% −40.0% 0% 1 — — Not enough years
Purchases, 12 months after the trade 1 −39.3% −39.3% 0% 1 — — Not enough years
Sales, 3 months after the report 14 −9.7% −17.5% 71% 4 −2.88 0.063 No reliable evidence
Sales, 12 months after the report 13 −6.7% −11.2% 69% 4 −0.09 0.93 No reliable evidence
Sales, 12 months after the trade 13 −9.0% −9.9% 69% 4 −0.18 0.87 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Blue Bird Corp BLBD Chief Executive Officer114March 10, 2020December 16, 2025

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
December 16, 2025December 12, 2025 BLBD Sale $775,489 +6.1%not yetnot yet
September 15, 2025September 12, 2025 BLBD Sale $787,524 −15.3%−11.8%−9.9%
September 2, 2025August 28, 2025 BLBD Sale $767,260 −18.3%−11.1%−21.5%
August 19, 2025August 15, 2025 BLBD Sale $2,437,019 −12.5%−9.2%−13.5%
August 15, 2025August 13, 2025 BLBD Sale $888,439 −17.3%−14.0%−7.0%
June 13, 2025June 12, 2025 BLBD Sale $615,528 +29.4%+52.1%+50.1%
June 11, 2025June 10, 2025 BLBD Sale $917,721 +31.2%+50.1%+48.1%
September 16, 2024September 13, 2024 BLBD Sale $2,987,331 −19.6%−0.6%−2.8%
August 26, 2024August 23, 2024 BLBD Sale $2,334,767 −17.7%+5.1%+2.3%
August 19, 2021August 19, 2021 BLBD Purchase $101,300 +9.4%−40.0%−39.3%
June 16, 2021June 14, 2021 BLBD Sale $293,955 −28.7%−48.5%−48.7%
June 4, 2021June 3, 2021 BLBD Sale $108,948 −27.9%−50.0%−53.5%
May 19, 2021May 17, 2021 BLBD Sale $386,036 −26.7%−47.7%−53.9%
March 19, 2021March 19, 2021 BLBD Sale $232,830 +0.2%−27.7%−35.8%
March 10, 2020March 6, 2020 BLBD Sale $402,699 −18.1%+26.3%+28.6%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Horlock Phil traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.