Keith R. Alexandra: insider trades
Chief executive, Officer at Procter & Gamble. No open-market purchases and 46 sales not made under a pre-set plan, reported from August 17, 2017 to October 6, 2025.
What happened after Keith R. Alexandra’s sales?
After their sales, the shares moved −8.4% against the index over 12 months on average (a negative figure means selling was the right call); 72% trailed it.
Trade by trade
| Measured | Trades counted | Average vs S&P 500 | Median | Went the right way | Years | t-statistic | p-value | Evidence |
|---|---|---|---|---|---|---|---|---|
| Purchases, 3 months after the report | 0 | — | — | — | — | — | — | Not enough years |
| Purchases, 6 months after the report | 0 | — | — | — | — | — | — | Not enough years |
| Purchases, 12 months after the report | 0 | — | — | — | — | — | — | Not enough years |
| Purchases, 12 months after the trade | 0 | — | — | — | — | — | — | Not enough years |
| Sales, 3 months after the report | 46 | −3.4% | −3.7% | 78% | 9 | −1.37 | 0.21 | No reliable evidence |
| Sales, 12 months after the report | 46 | −8.4% | −11.6% | 72% | 9 | −0.79 | 0.45 | No reliable evidence |
| Sales, 12 months after the trade | 46 | −8.5% | −13.5% | 70% | 9 | −0.84 | 0.43 | No reliable evidence |
Companies traded
| Company | Title on the latest filing | Purchases | Sales | First report | Latest report |
|---|---|---|---|---|---|
| Procter & Gamble PG | CEO - Beauty | 0 | 46 | August 17, 2017 | October 6, 2025 |
Trades and what followed
| Reported | Traded | Company | Trade | Value | 3 months after report | 12 months after report | 12 months after trade |
|---|---|---|---|---|---|---|---|
| October 6, 2025 | October 2, 2025 | PG | Sale | $343,126 | −12.2% | −15.3% | −18.2% |
| August 22, 2025 | August 21, 2025 | PG | Sale | $1,812,988 | −5.5% | −25.0% | −26.4% |
| October 23, 2024 | October 22, 2024 | PG | Sale | $408,170 | −6.1% | −28.5% | −25.3% |
| October 4, 2024 | October 3, 2024 | PG | Sale | $345,913 | −6.9% | −27.3% | −27.3% |
| August 26, 2024 | August 23, 2024 | PG | Sale | $2,335,127 | −1.3% | −21.2% | −21.3% |
| August 23, 2024 | August 21, 2024 | PG | Sale | $1,937,220 | −2.4% | −23.5% | −21.9% |
| August 12, 2024 | August 8, 2024 | PG | Sale | $712,081 | −11.0% | −25.6% | −29.6% |
| August 6, 2024 | August 5, 2024 | PG | Sale | $573,410 | −13.5% | −30.7% | −30.1% |
| April 23, 2024 | April 22, 2024 | PG | Sale | $135,518 | −3.6% | −8.4% | −9.0% |
| March 5, 2024 | March 4, 2024 | PG | Sale | $122,693 | −0.5% | +1.8% | −1.1% |
| December 4, 2023 | November 30, 2023 | PG | Sale | $1,009,065 | −3.1% | −11.7% | −14.1% |
| November 16, 2023 | November 14, 2023 | PG | Sale | $3,649,977 | −3.9% | −16.9% | −21.4% |
| October 25, 2023 | October 24, 2023 | PG | Sale | $342,000 | −14.7% | −26.9% | −22.6% |
| October 3, 2023 | October 2, 2023 | PG | Sale | $250,218 | −8.0% | −18.1% | −13.5% |
| August 31, 2023 | August 30, 2023 | PG | Sale | $817,055 | −2.7% | −7.1% | −12.5% |
| August 25, 2023 | August 24, 2023 | PG | Sale | $817,740 | −4.0% | −15.1% | −15.6% |
| August 24, 2023 | August 23, 2023 | PG | Sale | $119,352 | −4.6% | −16.4% | −15.5% |
| August 21, 2023 | August 17, 2023 | PG | Sale | $1,487,383 | −4.4% | −13.8% | −16.5% |
| April 25, 2023 | April 24, 2023 | PG | Sale | $1,289,675 | −13.3% | −20.5% | −17.6% |
| March 2, 2023 | March 1, 2023 | PG | Sale | $898,616 | −1.7% | −11.5% | −13.6% |
| November 9, 2022 | November 8, 2022 | PG | Sale | $4,668,562 | −5.2% | −2.6% | −2.7% |
| August 19, 2022 | August 18, 2022 | PG | Sale | $2,775,570 | −0.1% | −3.6% | −0.4% |
| August 18, 2022 | August 17, 2022 | PG | Sale | $2,331,041 | +1.0% | −1.4% | +0.9% |
| April 22, 2022 | April 21, 2022 | PG | Sale | $1,338,902 | −2.3% | +1.6% | +2.9% |
| March 3, 2022 | March 1, 2022 | PG | Sale | $1,048,627 | −0.7% | −2.7% | −0.4% |
| August 19, 2021 | August 17, 2021 | PG | Sale | $4,383,454 | −4.3% | +10.8% | +8.0% |
| April 22, 2021 | April 21, 2021 | PG | Sale | $1,748,057 | −0.9% | +19.7% | +14.2% |
| February 26, 2021 | February 26, 2021 | PG | Sale | $1,440,192 | +1.0% | +14.9% | +14.6% |
| October 22, 2020 | October 21, 2020 | PG | Sale | $14,271,147 | −17.4% | −32.2% | −33.9% |
| August 24, 2020 | August 20, 2020 | PG | Sale | $2,456,862 | −4.0% | −27.3% | −24.4% |
| August 19, 2020 | August 18, 2020 | PG | Sale | $2,227,623 | −3.1% | −24.4% | −24.1% |
| August 3, 2020 | July 31, 2020 | PG | Sale | $4,383,730 | +3.7% | −25.9% | −25.2% |
| April 22, 2020 | April 21, 2020 | PG | Sale | $883,200 | −9.9% | −36.8% | −37.6% |
| February 28, 2020 | February 27, 2020 | PG | Sale | $940,725 | −0.7% | −21.2% | −18.7% |
| August 28, 2019 | August 27, 2019 | PG | Sale | $993,668 | −7.2% | −4.8% | −5.8% |
| August 21, 2019 | August 19, 2019 | PG | Sale | $7,550,091 | −3.7% | −0.4% | −1.7% |
| May 1, 2019 | April 30, 2019 | PG | Sale | $88,722 | +9.5% | +14.4% | +11.0% |
| April 29, 2019 | April 26, 2019 | PG | Sale | $87,885 | +11.0% | +11.0% | +14.0% |
| April 25, 2019 | April 24, 2019 | PG | Sale | $173,209 | +5.6% | +14.0% | +20.7% |
| March 4, 2019 | February 28, 2019 | PG | Sale | $298,371 | +5.4% | +14.7% | +9.6% |
| November 14, 2018 | November 13, 2018 | PG | Sale | $495,325 | +4.1% | +17.0% | +16.5% |
| November 5, 2018 | November 2, 2018 | PG | Sale | $131,509 | +8.7% | +20.2% | +20.9% |
| August 22, 2018 | August 22, 2018 | PG | Sale | $284,803 | +17.6% | +45.0% | +43.5% |
| December 1, 2017 | November 30, 2017 | PG | Sale | $49,589 | −16.5% | +1.5% | +2.8% |
| November 30, 2017 | November 29, 2017 | PG | Sale | $115,665 | −14.5% | −0.6% | +1.3% |
| August 17, 2017 | August 15, 2017 | PG | Sale | $154,167 | −9.8% | −26.4% | −24.2% |