undamentalytics Newsletter

Keith R. Alexandra: insider trades

Chief executive, Officer at Procter & Gamble. No open-market purchases and 46 sales not made under a pre-set plan, reported from August 17, 2017 to October 6, 2025.

What happened after Keith R. Alexandra’s sales?

After their sales, the shares moved −8.4% against the index over 12 months on average (a negative figure means selling was the right call); 72% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

Trade by trade

Keith R. Alexandra: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 0 — — — — — — Not enough years
Purchases, 6 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the trade 0 — — — — — — Not enough years
Sales, 3 months after the report 46 −3.4% −3.7% 78% 9 −1.37 0.21 No reliable evidence
Sales, 12 months after the report 46 −8.4% −11.6% 72% 9 −0.79 0.45 No reliable evidence
Sales, 12 months after the trade 46 −8.5% −13.5% 70% 9 −0.84 0.43 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Procter & Gamble PG CEO - Beauty046August 17, 2017October 6, 2025

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
October 6, 2025October 2, 2025 PG Sale $343,126 −12.2%−15.3%−18.2%
August 22, 2025August 21, 2025 PG Sale $1,812,988 −5.5%−25.0%−26.4%
October 23, 2024October 22, 2024 PG Sale $408,170 −6.1%−28.5%−25.3%
October 4, 2024October 3, 2024 PG Sale $345,913 −6.9%−27.3%−27.3%
August 26, 2024August 23, 2024 PG Sale $2,335,127 −1.3%−21.2%−21.3%
August 23, 2024August 21, 2024 PG Sale $1,937,220 −2.4%−23.5%−21.9%
August 12, 2024August 8, 2024 PG Sale $712,081 −11.0%−25.6%−29.6%
August 6, 2024August 5, 2024 PG Sale $573,410 −13.5%−30.7%−30.1%
April 23, 2024April 22, 2024 PG Sale $135,518 −3.6%−8.4%−9.0%
March 5, 2024March 4, 2024 PG Sale $122,693 −0.5%+1.8%−1.1%
December 4, 2023November 30, 2023 PG Sale $1,009,065 −3.1%−11.7%−14.1%
November 16, 2023November 14, 2023 PG Sale $3,649,977 −3.9%−16.9%−21.4%
October 25, 2023October 24, 2023 PG Sale $342,000 −14.7%−26.9%−22.6%
October 3, 2023October 2, 2023 PG Sale $250,218 −8.0%−18.1%−13.5%
August 31, 2023August 30, 2023 PG Sale $817,055 −2.7%−7.1%−12.5%
August 25, 2023August 24, 2023 PG Sale $817,740 −4.0%−15.1%−15.6%
August 24, 2023August 23, 2023 PG Sale $119,352 −4.6%−16.4%−15.5%
August 21, 2023August 17, 2023 PG Sale $1,487,383 −4.4%−13.8%−16.5%
April 25, 2023April 24, 2023 PG Sale $1,289,675 −13.3%−20.5%−17.6%
March 2, 2023March 1, 2023 PG Sale $898,616 −1.7%−11.5%−13.6%
November 9, 2022November 8, 2022 PG Sale $4,668,562 −5.2%−2.6%−2.7%
August 19, 2022August 18, 2022 PG Sale $2,775,570 −0.1%−3.6%−0.4%
August 18, 2022August 17, 2022 PG Sale $2,331,041 +1.0%−1.4%+0.9%
April 22, 2022April 21, 2022 PG Sale $1,338,902 −2.3%+1.6%+2.9%
March 3, 2022March 1, 2022 PG Sale $1,048,627 −0.7%−2.7%−0.4%
August 19, 2021August 17, 2021 PG Sale $4,383,454 −4.3%+10.8%+8.0%
April 22, 2021April 21, 2021 PG Sale $1,748,057 −0.9%+19.7%+14.2%
February 26, 2021February 26, 2021 PG Sale $1,440,192 +1.0%+14.9%+14.6%
October 22, 2020October 21, 2020 PG Sale $14,271,147 −17.4%−32.2%−33.9%
August 24, 2020August 20, 2020 PG Sale $2,456,862 −4.0%−27.3%−24.4%
August 19, 2020August 18, 2020 PG Sale $2,227,623 −3.1%−24.4%−24.1%
August 3, 2020July 31, 2020 PG Sale $4,383,730 +3.7%−25.9%−25.2%
April 22, 2020April 21, 2020 PG Sale $883,200 −9.9%−36.8%−37.6%
February 28, 2020February 27, 2020 PG Sale $940,725 −0.7%−21.2%−18.7%
August 28, 2019August 27, 2019 PG Sale $993,668 −7.2%−4.8%−5.8%
August 21, 2019August 19, 2019 PG Sale $7,550,091 −3.7%−0.4%−1.7%
May 1, 2019April 30, 2019 PG Sale $88,722 +9.5%+14.4%+11.0%
April 29, 2019April 26, 2019 PG Sale $87,885 +11.0%+11.0%+14.0%
April 25, 2019April 24, 2019 PG Sale $173,209 +5.6%+14.0%+20.7%
March 4, 2019February 28, 2019 PG Sale $298,371 +5.4%+14.7%+9.6%
November 14, 2018November 13, 2018 PG Sale $495,325 +4.1%+17.0%+16.5%
November 5, 2018November 2, 2018 PG Sale $131,509 +8.7%+20.2%+20.9%
August 22, 2018August 22, 2018 PG Sale $284,803 +17.6%+45.0%+43.5%
December 1, 2017November 30, 2017 PG Sale $49,589 −16.5%+1.5%+2.8%
November 30, 2017November 29, 2017 PG Sale $115,665 −14.5%−0.6%+1.3%
August 17, 2017August 15, 2017 PG Sale $154,167 −9.8%−26.4%−24.2%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Keith R. Alexandra traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.