undamentalytics Newsletter

La Lande Rashida: insider trades

Officer at 2 companies we cover. No open-market purchases and 9 sales not made under a pre-set plan, reported from December 2, 2021 to August 31, 2026.

What happened after La Lande Rashida’s sales?

After their sales, the shares moved −11.9% against the index over 12 months on average (a negative figure means selling was the right call); 83% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

Trade by trade

La Lande Rashida: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 0 — — — — — — Not enough years
Purchases, 6 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the trade 0 — — — — — — Not enough years
Sales, 3 months after the report 7 +1.2% −2.9% 57% 5 0.11 0.92 No reliable evidence
Sales, 12 months after the report 6 −11.9% −14.2% 83% 5 −0.93 0.40 No reliable evidence
Sales, 12 months after the trade 6 −10.8% −13.2% 83% 5 −0.89 0.43 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Kraft Heinz KHC Chief Lgl & Corp Affairs Ofcr05December 2, 2021May 8, 2024
The Estée Lauder Companies EL Exec VP & General Counsel04August 28, 2025August 31, 2026

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
August 31, 2026August 28, 2026 EL Sale $802,383 not yetnot yetnot yet
August 25, 2026August 21, 2026 EL Sale $553,896 not yetnot yetnot yet
December 1, 2025November 26, 2025 EL Sale $151,498 −3.7%not yetnot yet
August 28, 2025August 28, 2025 EL Sale $589,594 −2.9%−8.4%−6.0%
May 8, 2024May 6, 2024 KHC Sale $364,533 −2.9%−33.2%−27.1%
May 9, 2023May 5, 2023 KHC Sale $1,025,000 −23.0%−34.8%−36.5%
August 23, 2022August 19, 2022 KHC Sale $1,150,800 +4.1%−17.4%−15.4%
August 2, 2022July 29, 2022 KHC Sale $127,960 +10.3%−11.1%−11.1%
December 2, 2021November 30, 2021 KHC Sale $675,400 +26.5%+33.3%+31.2%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why La Lande Rashida traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.