Alibaba Group Holding vs Coupang
Alibaba Group Holding is the larger business, with $144.18bn of revenue in fiscal 2026 against $34.53bn for Coupang (4.2 times as much). Coupang grew faster (14.1% against 4.4%). Alibaba Group Holding kept more of each dollar of sales as profit: a net margin of 10.1% against 0.6%. Alibaba Group Holding carries less debt relative to equity (5.3% against 34.8%).
| Latest fiscal year | Alibaba Group HoldingBABA, 2026 | CoupangCPNG, 2025 |
|---|---|---|
| Revenue | $144.18bn | $34.53bn |
| Revenue growth | 4.4% | 14.1% |
| Net income | $14.59bn | $208m |
| Operating margin | 4.9% | 1.4% |
| Net margin | 10.1% | 0.6% |
| Return on equity | 10.0% | 4.8% |
| Free cash flow | $10.73bn | $522m |
| Cash | $19.07bn | $6.32bn |
| Total debt | $8.10bn | $1.61bn |
| Debt to equity | 5.3% | 34.8% |
| Dividend per share | — | — |
| Dividend yield | 2.0% | — |
| Share buybacks | $1.08bn | $243m |
| Employees | — | 108,000 |
| Market value | $233.46bn | $27.39bn |
| Price vs our value range | Below our value range | Above our value range |
| Moat score | — | 29 (Weak) |
| Insider trades, 12 months | 3 buys, 13 sales | 3 buys, 6 sales |