Amazon vs Alibaba Group Holding
Amazon is the larger business, with $716.92bn of revenue in fiscal 2025 against $144.18bn for Alibaba Group Holding (5.0 times as much). Amazon grew faster (12.4% against 4.4%). Amazon kept more of each dollar of sales as profit: a net margin of 10.8% against 10.1%. Alibaba Group Holding carries less debt relative to equity (5.3% against 16.9%).
| Latest fiscal year | AmazonAMZN, 2025 | Alibaba Group HoldingBABA, 2026 |
|---|---|---|
| Revenue | $716.92bn | $144.18bn |
| Revenue growth | 12.4% | 4.4% |
| Net income | $77.67bn | $14.59bn |
| Operating margin | 11.2% | 4.9% |
| Net margin | 10.8% | 10.1% |
| Return on equity | 22.3% | 10.0% |
| Free cash flow | $7.70bn | $10.73bn |
| Cash | $86.81bn | $19.07bn |
| Total debt | $69.29bn | $8.10bn |
| Debt to equity | 16.9% | 5.3% |
| Dividend per share | — | — |
| Dividend yield | — | 2.0% |
| Share buybacks | — | $1.08bn |
| Employees | 1,576,000 | — |
| Market value | $2.66tn | $235.74bn |
| Price vs our value range | — | Below our value range |
| Moat score | 44 (Weak) | — |
| Insider trades, 12 months | 0 buys, 127 sales | 3 buys, 13 sales |