Bilibili vs Reddit
Bilibili is the larger business, with $4.22bn of revenue in fiscal 2025 against $2.20bn for Reddit (1.9 times as much). Reddit grew faster (69.4% against 13.2%). Reddit kept more of each dollar of sales as profit: a net margin of 24.1% against 3.9%. Reddit carries less debt relative to equity (0.0% against 61.9%).
| Latest fiscal year | BilibiliBILI, 2025 | RedditRDDT, 2025 |
|---|---|---|
| Revenue | $4.22bn | $2.20bn |
| Revenue growth | 13.2% | 69.4% |
| Net income | $166m | $530m |
| Operating margin | 3.7% | 20.1% |
| Net margin | 3.9% | 24.1% |
| Return on equity | 8.0% | 20.9% |
| Free cash flow | $923m | $684m |
| Cash | $1.74bn | $954m |
| Total debt | $1.38bn | $0 |
| Debt to equity | 61.9% | 0.0% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $114m | — |
| Employees | — | 2,555 |
| Market value | $5.48bn | $19.16bn |
| Price vs our value range | Below our value range | Above our value range |
| Moat score | — | — |
| Insider trades, 12 months | 0 buys, 0 sales | 4 buys, 473 sales |