Bilibili vs Pinterest
Bilibili and Pinterest are similar in size: $4.22bn and $4.22bn of revenue in their latest fiscal years. Pinterest grew faster (15.8% against 13.2%). Pinterest kept more of each dollar of sales as profit: a net margin of 9.9% against 3.9%. Pinterest carries less debt relative to equity (0.0% against 61.9%).
| Latest fiscal year | BilibiliBILI, 2025 | PinterestPINS, 2025 |
|---|---|---|
| Revenue | $4.22bn | $4.22bn |
| Revenue growth | 13.2% | 15.8% |
| Net income | $166m | $417m |
| Operating margin | 3.7% | 7.6% |
| Net margin | 3.9% | 9.9% |
| Return on equity | 8.0% | 8.8% |
| Free cash flow | $923m | $1.25bn |
| Cash | $1.74bn | $969m |
| Total debt | $1.38bn | $0 |
| Debt to equity | 61.9% | 0.0% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $114m | $927m |
| Employees | — | 5,265 |
| Market value | $5.48bn | $11.77bn |
| Price vs our value range | Below our value range | Below our value range |
| Moat score | — | 59 (Moderate) |
| Insider trades, 12 months | 0 buys, 0 sales | 0 buys, 62 sales |