Buzzfeed vs System1
System1 is the larger business, with $266m of revenue in fiscal 2025 against $185m for Buzzfeed (1.4 times as much). Buzzfeed grew faster (-2.4% against -22.6%). System1 kept more of each dollar of sales as profit: a net margin of -24.6% against -31.2%.
| Latest fiscal year | BuzzfeedBZFD, 2025 | System1SST, 2025 |
|---|---|---|
| Revenue | $185m | $266m |
| Revenue growth | -2.4% | -22.6% |
| Net income | −$57.7m | −$65.3m |
| Operating margin | — | -23.3% |
| Net margin | -31.2% | -24.6% |
| Return on equity | -74.9% | -118.0% |
| Free cash flow | −$20.7m | −$4.2m |
| Cash | $8.5m | $86.9m |
| Total debt | $60.2m | $305m |
| Debt to equity | — | 1001.5% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $3.3m | $557,000 |
| Employees | 507 | 250 |
| Market value | $50.4m | $14.2m |
| Price vs our value range | — | — |
| Moat score | 12 (Weak) | — |
| Insider trades, 12 months | 4 buys, 0 sales | 1 buys, 0 sales |