undamentalytics Newsletter

Darrell Bracken: insider trades

Chief executive, Officer, Director at 4 companies we cover. 12 open-market purchases and 6 sales not made under a pre-set plan, reported from August 30, 2011 to August 3, 2026.

Would copying Darrell Bracken’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 11 purchases have 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on August 31, 2011 into $58,129 by November 2, 2026, +12.3% a year. The copy held shares only 45% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $33,706, +8.4% a year (the S&P 500 held throughout made $80,788, +14.8% a year). Beta against the index was 0.48. Twelve months after each report, the average purchase was +25.5% against the S&P 500 (median +11.3%), and 82% beat it. Measured from the trade date, the insider’s own timing, the average was +28.4%. After their sales, the shares moved +8.9% against the index over 12 months on average (a negative figure means selling was the right call); 50% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$25.0k$50.0k$75.0k 20112013201520172019202120232025 $80.8k$58.1k$33.7k
Copying Darrell BrackenS&P 500, same days investedS&P 500, held throughout $10,000 copying Darrell Bracken’s open-market purchases from August 31, 2011, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+12.3%
S&P 500, same days invested
+8.4% (held throughout +14.8%)
Time in shares
45%
Sharpe ratio (S&P 500)
0.47 (0.80)
Biggest drop (S&P 500)
−64% (−34%)
Market sensitivity (beta)
0.48
Purchases copied
12

Trade by trade

Darrell Bracken: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 12 +11.3% +12.9% 67% 7 0.96 0.37 No reliable evidence
Purchases, 6 months after the report 11 +24.8% +17.0% 82% 6 1.55 0.18 No reliable evidence
Purchases, 12 months after the report 11 +25.5% +11.3% 82% 6 1.18 0.29 No reliable evidence
Purchases, 12 months after the trade 11 +28.4% +17.4% 82% 6 1.39 0.22 No reliable evidence
Sales, 3 months after the report 6 −8.9% −9.2% 83% 3 — — Not enough years
Sales, 12 months after the report 6 +8.9% +0.9% 50% 3 — — Not enough years
Sales, 12 months after the trade 6 +9.7% +1.0% 50% 3 — — Not enough years

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Logitech International S.a. LOGI President & CEO64August 7, 2012August 3, 2018
VF Corporation VFC President & Chief Exec Officer40February 12, 2024August 3, 2026
Whirlpool Corp WHR EXECUTIVE VICE PRESIDENT12August 30, 2011March 15, 2012
Sonos Inc SONO —10August 11, 2025August 11, 2025

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
August 3, 2026July 31, 2026 VFC Purchase $492,752 +29.0%not yetnot yet
August 11, 2025August 8, 2025 SONO Purchase $249,894 +23.6%+7.0%+10.7%
May 27, 2025May 23, 2025 VFC Purchase $1,006,903 +3.8%+3.2%+17.4%
June 10, 2024June 10, 2024 VFC Purchase $997,152 +26.6%−25.2%−16.1%
February 12, 2024February 9, 2024 VFC Purchase $1,005,237 −27.6%+34.1%+39.4%
August 3, 2018August 2, 2018 LOGI Sale $4,565,552 −11.5%−16.4%−15.9%
May 4, 2018May 4, 2018 LOGI Sale $7,113,318 +7.3%−9.4%−10.1%
January 26, 2018January 26, 2018 LOGI Sale $4,147,200 −6.9%−9.9%−9.0%
August 4, 2017August 2, 2017 LOGI Sale $3,988,967 −3.5%+11.2%+10.9%
August 18, 2015August 18, 2015 LOGI Purchase $49,580 +19.2%+67.3%+64.1%
April 27, 2015April 24, 2015 LOGI Purchase $195,820 −3.5%+11.3%+7.3%
November 5, 2013November 5, 2013 LOGI Purchase $49,147 +51.7%+22.8%+23.5%
July 30, 2013July 30, 2013 LOGI Purchase $97,200 +37.4%+90.7%+93.4%
April 29, 2013April 26, 2013 LOGI Purchase $100,640 +6.6%+91.5%+93.6%
August 7, 2012August 6, 2012 LOGI Purchase $98,880 −7.7%−26.7%−27.3%
March 15, 2012March 13, 2012 WHR Sale $1,900,000 −18.5%+41.7%+37.0%
March 13, 2012March 9, 2012 WHR Sale $1,393,597 −20.0%+36.2%+45.0%
August 30, 2011August 26, 2011 WHR Purchase $88,890 −23.8%+4.9%+6.6%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Darrell Bracken traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.