undamentalytics Newsletter

Sonos Inc insider trading

Every open-market purchase and sale by Sonos Inc's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Sonos Inc insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Sonos Inc’s insiders pay?

From August 8, 2018 to March 17, 2026, 14 insiders reported 17 open-market purchases and 15 sales not made under a pre-set plan in Sonos Inc. Twelve months after each purchase was reported, the shares were +5.8% against the S&P 500 on average (median +7.0%), over 11 purchases with a full year of prices; 91% beat the index. After sales, the shares moved +40.4% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on February 23, 2021 into $14,743 by November 2, 2026, +7.1% a year. It held shares 45% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $19,584 (+12.6% a year), and held throughout $21,077 (+14.0%).

$0$10.0k$20.0k 202120222023202420252026 $21.1k$19.6k$14.7k
Copying Sonos Inc's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Sonos Inc's insiders from February 23, 2021, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 45% of the time.
Sonos Inc: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Volpi Michelangelo Director 1 −43.8% (1) 0% 11 +26.4% (11) February 22, 2021
Coliseum Capital Co-Invest IV, L.P. 10% owner 3 — — 0 — March 17, 2026
Coliseum Capital Partners, L.P. 10% owner 2 +19.9% (2) 100% 0 — June 16, 2025
Coliseum Capital, LLC 10% owner 2 +13.8% (2) 100% 0 — August 5, 2025
Conrad Thomas Chief Executive Officer 2 +7.0% (1) 100% 0 — November 18, 2025
Roberts George R 10% owner 0 — — 2 +174.5% (2) June 18, 2020
Shackelton Christopher S 10% owner 2 +4.8% (1) 100% 0 — February 25, 2026
Casey Saori Chief Financial Officer 1 +7.0% (1) 100% 0 — August 11, 2025
Coliseum Capital Management, LLC 10% owner 1 — — 0 — March 11, 2026
Darrell Bracken Director 1 +7.0% (1) 100% 0 — August 11, 2025
Genachowski Julius Director 1 +7.0% (1) 100% 0 — August 11, 2025
Gray Adam 10% owner 1 +7.0% (1) 100% 0 — August 11, 2025
Kkr 2006 Gp LLC and related entities 10% owner 0 — — 1 −33.3% (1) August 8, 2018
Spence Patrick Chief Executive Officer 0 — — 1 −0.2% (1) February 19, 2019

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Sonos Inc

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Sonos Inc in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 2 buying crowds with six months of prices, it averaged +19.1% against the index. After 1 selling crowd, +25.1%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
February 27, 20262 buying−8.1%−13.4%not yet
June 30, 20252 buying+35.5%+51.6%+1.9%
February 28, 20194 selling−0.5%+25.1%+3.4%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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