undamentalytics Newsletter

Gray Adam: insider trades

Director, 10% owner at 6 companies we cover. 15 open-market purchases and 5 sales not made under a pre-set plan, reported from February 26, 2015 to August 11, 2025.

Would copying Gray Adam’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 13 purchases have 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on February 27, 2015 into $21,832 by November 2, 2026, +6.9% a year. The copy held shares only 56% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $20,660, +6.4% a year (the S&P 500 held throughout made $43,582, +13.5% a year). Beta against the index was 0.99. Twelve months after each report, the average purchase was +19.2% against the S&P 500 (median +7.0%), and 54% beat it. Measured from the trade date, the insider’s own timing, the average was +30.7%. After their sales, the shares moved +35.1% against the index over 12 months on average (a negative figure means selling was the right call); 50% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$20.0k$40.0k 201520172019202120232025 $43.6k$21.8k$20.7k
Copying Gray AdamS&P 500, same days investedS&P 500, held throughout $10,000 copying Gray Adam’s open-market purchases from February 27, 2015, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+6.9%
S&P 500, same days invested
+6.4% (held throughout +13.5%)
Time in shares
56%
Sharpe ratio (S&P 500)
0.33 (0.68)
Biggest drop (S&P 500)
−83% (−34%)
Market sensitivity (beta)
0.99
Purchases copied
13

Trade by trade

Gray Adam: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 13 −6.5% −11.6% 39% 7 −0.55 0.60 No reliable evidence
Purchases, 6 months after the report 13 −5.4% −10.1% 39% 7 −0.42 0.69 No reliable evidence
Purchases, 12 months after the report 13 +19.2% +7.0% 54% 7 0.77 0.47 No reliable evidence
Purchases, 12 months after the trade 12 +30.7% +14.0% 58% 7 1.25 0.26 No reliable evidence
Sales, 3 months after the report 4 +9.4% +7.6% 25% 3 — — Not enough years
Sales, 12 months after the report 4 +35.1% +7.1% 50% 3 — — Not enough years
Sales, 12 months after the trade 4 +28.4% +6.8% 50% 3 — — Not enough years

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Blue Bird Corp BLBD —23February 26, 2015September 18, 2023
Universal Technical Institute Inc UTI —41January 4, 2016December 3, 2024
Purple Innovation, Inc. PRPL —50August 27, 2019May 26, 2022
Option Care Health, Inc. OPCH —11August 24, 2015September 7, 2017
Mastercraft Boat Holdings, Inc. MCFT —20April 12, 2024June 25, 2024
Sonos Inc SONO —10August 11, 2025August 11, 2025

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
August 11, 2025August 7, 2025 SONO Purchase $1,968,328 +23.6%+7.0%+17.1%
December 3, 2024December 2, 2024 UTI Sale $62,337,833 +10.5%−15.0%−16.1%
June 25, 2024June 20, 2024 MCFT Purchase $2,095,411 −11.6%−16.6%−18.8%
April 12, 2024April 10, 2024 MCFT Purchase $1,583,449 −17.5%−33.8%−32.8%
September 18, 2023September 14, 2023 BLBD Sale $25,987,500 +23.9%+141.2%+116.0%
March 30, 2023March 28, 2023 UTI Purchase $1,034,729 −13.8%+71.8%+101.7%
January 3, 2023December 30, 2022 UTI Purchase $602,568 +5.3%+72.3%+63.1%
December 29, 2022December 27, 2022 UTI Purchase $1,057,336 +3.0%+63.1%+75.0%
May 26, 2022May 24, 2022 PRPL Purchase $7,812,819 −48.5%−44.8%not yet
March 7, 2022March 3, 2022 PRPL Purchase $46,656,550 −29.1%−44.7%−41.4%
December 29, 2021December 28, 2021 PRPL Purchase $1,622,400 −51.3%−45.7%−45.4%
September 9, 2019September 5, 2019 PRPL Purchase $246,306 −19.0%+98.2%+90.7%
August 27, 2019August 23, 2019 PRPL Purchase $750,750 −3.3%+112.5%+150.8%
September 7, 2017September 5, 2017 OPCH Sale $8,351,514 not yetnot yetnot yet
June 2, 2017May 31, 2017 BLBD Sale $486,400 −1.5%−11.3%−11.6%
March 3, 2017March 1, 2017 BLBD Sale $434,273 +4.6%+25.5%+25.2%
January 4, 2016December 31, 2015 UTI Purchase $229,931 not yetnot yetnot yet
August 24, 2015August 20, 2015 OPCH Purchase $1,142,490 not yetnot yetnot yet
March 9, 2015March 5, 2015 BLBD Purchase $550,830 +44.4%+11.9%+10.8%
February 26, 2015February 24, 2015 BLBD Purchase $25,000,000 +33.2%−1.2%−3.0%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Gray Adam traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.