undamentalytics Newsletter

Cho Michael: insider trades

Officer at Zebra Technologies. No open-market purchases and 28 sales not made under a pre-set plan, reported from September 22, 2011 to August 11, 2026.

What happened after Cho Michael’s sales?

After their sales, the shares moved +7.8% against the index over 12 months on average (a negative figure means selling was the right call); 37% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

Trade by trade

Cho Michael: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 0 — — — — — — Not enough years
Purchases, 6 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the trade 0 — — — — — — Not enough years
Sales, 3 months after the report 27 +0.8% +1.6% 48% 12 0.00 1.00 No reliable evidence
Sales, 12 months after the report 27 +7.8% +19.5% 37% 12 0.61 0.56 No reliable evidence
Sales, 12 months after the trade 27 +6.0% +11.5% 37% 12 0.48 0.64 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Zebra Technologies ZBRA Chief Strategy Officer028September 22, 2011August 11, 2026

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
August 11, 2026August 7, 2026 ZBRA Sale $1,313,200 not yetnot yetnot yet
November 14, 2024November 12, 2024 ZBRA Sale $119,483 −21.4%−54.7%−54.2%
May 16, 2024May 14, 2024 ZBRA Sale $531,087 +3.1%−20.9%−21.3%
February 22, 2024February 21, 2024 ZBRA Sale $397,280 +14.0%−2.4%−8.9%
February 28, 2023February 24, 2023 ZBRA Sale $467,808 −19.4%−36.1%−35.4%
December 6, 2021December 2, 2021 ZBRA Sale $471,584 −25.7%−43.5%−44.3%
May 27, 2021May 25, 2021 ZBRA Sale $1,074,782 +10.7%−31.0%−31.1%
March 8, 2021March 4, 2021 ZBRA Sale $167,145 −1.5%−27.0%−32.3%
December 15, 2020December 14, 2020 ZBRA Sale $191,610 +15.9%+29.1%+23.9%
May 12, 2020May 12, 2020 ZBRA Sale $820,551 +7.0%+63.5%+58.0%
May 7, 2020May 6, 2020 ZBRA Sale $238,903 +1.6%+54.1%+53.0%
November 4, 2019October 31, 2019 ZBRA Sale $200,262 −4.8%+22.4%+9.5%
June 20, 2019June 19, 2019 ZBRA Sale $1,002,650 −0.1%+23.1%+22.2%
November 13, 2018November 8, 2018 ZBRA Sale $254,849 +11.6%+19.5%+20.9%
May 23, 2018May 22, 2018 ZBRA Sale $314,084 +4.7%+9.7%+5.8%
March 1, 2018February 27, 2018 ZBRA Sale $357,600 +10.5%+43.2%+39.4%
December 4, 2017November 30, 2017 ZBRA Sale $110,146 +27.0%+56.4%+57.1%
June 6, 2017June 2, 2017 ZBRA Sale $169,399 −7.2%+32.4%+27.5%
September 22, 2016September 20, 2016 ZBRA Sale $126,836 +19.9%+37.0%+36.3%
August 15, 2016August 11, 2016 ZBRA Sale $80,640 −4.7%+36.0%+45.5%
June 30, 2015June 26, 2015 ZBRA Sale $157,410 −25.0%−58.7%−53.3%
May 19, 2015May 15, 2015 ZBRA Sale $527,778 −18.4%−53.2%−53.9%
December 5, 2014December 3, 2014 ZBRA Sale $101,754 +17.4%−1.9%−0.7%
September 19, 2014September 17, 2014 ZBRA Sale $48,577 +1.9%+11.4%+15.1%
May 12, 2014May 9, 2014 ZBRA Sale $155,142 −1.7%+32.7%+11.5%
May 10, 2013May 9, 2013 ZBRA Sale $11,550 −0.5%+39.2%+40.7%
March 19, 2013March 18, 2013 ZBRA Sale $46,034 −8.2%+30.4%+28.7%
September 22, 2011September 20, 2011 ZBRA Sale $21,098 +14.5%+1.5%+1.8%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Cho Michael traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.