undamentalytics Newsletter

Kennedy Kelly J.: insider trades

Chief financial officer, Director at 2 companies we cover. 1 open-market purchase and 9 sales not made under a pre-set plan, reported from February 1, 2022 to May 18, 2026.

Would copying Kennedy Kelly J.’s purchases have beaten the S&P 500?

Too few purchases to judge. None of their purchases has 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on May 19, 2026 into $10,011 by November 2, 2026, +0.2% a year. The copy held shares only 100% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $10,362, +8.1% a year (the S&P 500 held throughout made $10,362, +8.1% a year). Beta against the index was 0.07. After their sales, the shares moved −30.3% against the index over 12 months on average (a negative figure means selling was the right call); 100% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$5.0k$10.0k$15.0k 2026 $10.4k$10.4k$10.0k
Copying Kennedy Kelly J.S&P 500, same days investedS&P 500, held throughout $10,000 copying Kennedy Kelly J.’s open-market purchases from May 19, 2026, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+0.2%
S&P 500, same days invested
+8.1% (held throughout +8.1%)
Time in shares
100%
Sharpe ratio (S&P 500)
0.24 (0.37)
Biggest drop (S&P 500)
−41% (−4%)
Market sensitivity (beta)
0.07
Purchases copied
1

Trade by trade

Kennedy Kelly J.: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 1 +13.4% +13.4% 100% 1 — — Not enough years
Purchases, 6 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the trade 0 — — — — — — Not enough years
Sales, 3 months after the report 2 −26.2% −26.2% 100% 2 — — Not enough years
Sales, 12 months after the report 2 −30.3% −30.3% 100% 2 — — Not enough years
Sales, 12 months after the trade 2 −28.3% −28.3% 100% 2 — — Not enough years

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Honest Company, Inc. HNST EVP and CFO08February 1, 2022October 5, 2023
Vital Farms, Inc. VITL —11May 15, 2024May 18, 2026

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
May 18, 2026May 14, 2026 VITL Purchase $21,000 +13.5%not yetnot yet
May 15, 2024May 13, 2024 VITL Sale $387,825 −23.1%−21.8%−18.6%
October 5, 2023October 2, 2023 HNST Sale $49,602 not yetnot yetnot yet
May 24, 2023May 22, 2023 HNST Sale $10,746 not yetnot yetnot yet
March 8, 2023March 6, 2023 HNST Sale $46,440 not yetnot yetnot yet
November 22, 2022November 21, 2022 HNST Sale $11,406 not yetnot yetnot yet
August 23, 2022August 22, 2022 HNST Sale $14,264 not yetnot yetnot yet
May 23, 2022May 20, 2022 HNST Sale $11,710 not yetnot yetnot yet
May 9, 2022May 5, 2022 HNST Sale $188,157 not yetnot yetnot yet
February 1, 2022January 28, 2022 HNST Sale $35,133 −29.2%−38.8%−37.9%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Kennedy Kelly J. traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.