Honest Company, Inc. insider trading
Every open-market purchase and sale by Honest Company, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following Honest Company, Inc.’s insiders pay?
From May 11, 2021 to October 9, 2026, 23 insiders reported 4 open-market purchases and 86 sales not made under a pre-set plan in Honest Company, Inc. Twelve months after each purchase was reported, the shares were −52.6% against the S&P 500 on average (median −52.6%), over 1 purchase with a full year of prices; 0% beat the index. After sales, the shares moved −72.7% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on December 9, 2021 into $3,953 by November 2, 2026, −17.3% a year. It held shares 21% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $10,252 (+0.5% a year), and held throughout $17,343 (+12.0%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Warren Jessica | Chief Creative Officer | 0 | — | — | 12 | −72.5% (1) | December 11, 2024 |
| Sheehey Brendan | General Counsel | 0 | — | — | 10 | −80.9% (2) | November 29, 2024 |
| Kennedy Kelly J. | EVP and CFO | 0 | — | — | 8 | −38.8% (1) | October 5, 2023 |
| Rexing Rick | Chief Revenue Officer | 0 | — | — | 7 | — | October 5, 2023 |
| Winchell Stephen | Chief Innovation Officer | 0 | — | — | 7 | −71.9% (2) | March 4, 2026 |
| Hoyt Janis | Chief People Officer | 0 | — | — | 6 | — | September 8, 2023 |
| Vlahos Nikolaos A | Chief Executive Officer | 0 | — | — | 6 | — | May 24, 2023 |
| Vernon Carla | Chief Executive Officer | 2 | — | — | 3 | — | August 22, 2024 |
| Mayle Jonathan | SVP, Customer Sales | 0 | — | — | 4 | −71.7% (2) | August 11, 2026 |
| White James D | Director | 2 | −52.6% (1) | 0% | 2 | −82.5% (1) | November 21, 2024 |
| Barton Katherine | Chief Growth Officer | 0 | — | — | 2 | — | August 22, 2024 |
| Dahnke Scott Arnold | 10% owner | 0 | — | — | 2 | −79.7% (1) | September 20, 2024 |
| Gerstberger Peter C. | Chief Digital & Strat. Officer | 0 | — | — | 2 | — | March 8, 2023 |
| Liew Jeremy | Director | 0 | — | — | 2 | −66.5% (2) | December 3, 2021 |
| Miller J Sanford | 10% owner | 0 | — | — | 2 | — | November 16, 2023 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | 0 | — | — | 2 | — | October 9, 2026 |
| Turner Andrea | Director | 0 | — | — | 2 | −82.5% (1) | August 11, 2026 |
| Von Kunssberg Etienne | SVP, Supply Chain | 0 | — | — | 2 | — | May 22, 2026 |
| Frey Donald | Chief Innovation Officer | 0 | — | — | 1 | — | May 9, 2022 |
| Klages Glenn | EVP, Supply Chain | 0 | — | — | 1 | — | May 9, 2022 |
| Lightspeed Ultimate General Partner VIII, Ltd. | 10% owner | 0 | — | — | 1 | −79.7% (1) | May 11, 2021 |
| Loretta David | Chief Financial Officer | 0 | — | — | 1 | — | August 22, 2024 |
| Manner Jasmin | Chief Commercial Officer | 0 | — | — | 1 | — | May 9, 2022 |
When several insiders traded Honest Company, Inc.
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Honest Company, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 1 selling crowd, −56.8%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| May 28, 2021 | 4 selling | −44.2% | −56.8% | −78.0% |