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Quincey James: insider trades

Chief executive, Officer, Other at The Coca-Cola Company. No open-market purchases and 13 sales not made under a pre-set plan, reported from March 14, 2014 to May 11, 2026.

What happened after Quincey James’s sales?

After their sales, the shares moved −6.9% against the index over 12 months on average (a negative figure means selling was the right call); 64% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

Trade by trade

MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 0 — — — — — — Not enough years
Purchases, 6 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the report 0 — — — — — — Not enough years
Purchases, 12 months after the trade 0 — — — — — — Not enough years
Sales, 3 months after the report 13 −2.9% −1.6% 62% 9 −1.43 0.19 No reliable evidence
Sales, 12 months after the report 11 −6.9% −2.3% 64% 8 −0.82 0.44 No reliable evidence
Sales, 12 months after the trade 11 −6.6% −1.9% 73% 8 −0.84 0.43 No reliable evidence

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
The Coca-Cola Company KO Chairman013March 14, 2014May 11, 2026

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
May 11, 2026May 7, 2026 KO Sale $15,780,000 +4.1%not yetnot yet
March 5, 2026March 3, 2026 KO Sale $19,839,386 −6.1%not yetnot yet
February 27, 2025February 25, 2025 KO Sale $10,327,339 +2.5%−1.1%−1.4%
November 12, 2024November 8, 2024 KO Sale $6,403,000 +7.7%+2.7%−0.4%
February 26, 2024February 22, 2024 KO Sale $15,063,637 −1.6%+2.9%+1.9%
May 2, 2023May 1, 2023 KO Sale $9,649,500 −12.8%−26.3%−22.8%
March 9, 2023March 7, 2023 KO Sale $2,808,470 −8.9%−30.5%−29.1%
July 29, 2022July 28, 2022 KO Sale $2,050,880 −0.2%−12.5%−15.0%
April 27, 2021April 23, 2021 KO Sale $5,992,800 +1.2%+24.8%+19.9%
February 26, 2020February 24, 2020 KO Sale $13,950,260 −16.0%−38.0%−33.3%
February 26, 2015February 24, 2015 KO Sale $12,109,322 −5.3%+9.1%+14.6%
November 14, 2014November 12, 2014 KO Sale $6,474,836 −4.5%−2.3%−1.9%
March 14, 2014March 13, 2014 KO Sale $3,666,816 +2.3%−4.7%−5.0%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Quincey James traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.