The Coca-Cola Company insider trading

Does following The Coca-Cola Company’s insiders pay?

From February 12, 2010 to August 24, 2026, 52 insiders reported 31 open-market purchases and 180 sales not made under a pre-set plan in The Coca-Cola Company. Twelve months after each purchase was reported, the shares were −4.0% against the S&P 500 on average (median +0.2%), over 31 purchases with a full year of prices; 52% beat the index. After sales, the shares moved −6.3% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 4, 2010 into $28,364 by November 2, 2026, +6.5% a year. It held shares 63% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $46,240 (+9.6% a year), and held throughout $90,213 (+14.1%).

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). The 40 most active of 52 insiders are shown. A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.