undamentalytics Newsletter

Bickley Ian: insider trades

Chief executive, Officer, Director at 4 companies we cover. 7 open-market purchases and 13 sales not made under a pre-set plan, reported from February 12, 2018 to June 16, 2026.

Would copying Bickley Ian’s purchases have beaten the S&P 500?

Too few purchases to judge. Only 3 purchases have 12 months of prices after the report; we judge insiders once they have 20. The figures below can swing a long way on a handful of trades. Buying each purchase the day after it was reported, an equal amount each, and holding it 12 months or until they reported a sale would have turned $10,000 on March 13, 2020 into $21,270 by November 2, 2026, +12.1% a year. The copy held shares only 33% of the time, so the fair comparison is the S&P 500 on those same days with Treasury bills otherwise: $14,668, +6.0% a year (the S&P 500 held throughout made $30,892, +18.6% a year). Beta against the index was 1.04. Twelve months after each report, the average purchase was +106.6% against the S&P 500 (median +88.7%), and 67% beat it. Measured from the trade date, the insider’s own timing, the average was +100.3%. After their sales, the shares moved −33.2% against the index over 12 months on average (a negative figure means selling was the right call); 100% trailed it.

With 296 insiders tested, some will look skilled or unskilled by chance alone: when we replaced each insider’s stocks with random companies bought on the same days, about 5.7 cleared the bar ahead and 23.3 behind. One record on its own proves little.

$0$20.0k$40.0k 2020202120222023202420252026 $30.9k$21.3k$14.7k
Copying Bickley IanS&P 500, same days investedS&P 500, held throughout $10,000 copying Bickley Ian’s open-market purchases from March 13, 2020, before costs and taxes, marked weekly. Each purchase gets the same starting stake, bought at the close of the first trading day after the report and sold 12 months later or the day after a reported sale of that stock; uninvested money earns the Treasury bill rate. “Same days invested” holds the S&P 500 only on the days the copy held shares, Treasury bills otherwise.
Return a year, copying
+12.1%
S&P 500, same days invested
+6.0% (held throughout +18.6%)
Time in shares
33%
Sharpe ratio (S&P 500)
0.42 (0.84)
Biggest drop (S&P 500)
−82% (−25%)
Market sensitivity (beta)
1.04
Purchases copied
3

Trade by trade

Bickley Ian: trades against the S&P 500 afterwards
MeasuredTrades countedAverage vs S&P 500MedianWent the right wayYearst-statisticp-valueEvidence
Purchases, 3 months after the report 3 +11.9% +29.6% 67% 3 — — Not enough years
Purchases, 6 months after the report 3 +35.1% +74.3% 67% 3 — — Not enough years
Purchases, 12 months after the report 3 +106.6% +88.7% 67% 3 — — Not enough years
Purchases, 12 months after the trade 3 +100.3% +97.2% 67% 3 — — Not enough years
Sales, 3 months after the report 12 −5.0% −13.3% 58% 5 −1.13 0.32 No reliable evidence
Sales, 12 months after the report 12 −33.2% −33.3% 100% 5 −8.61 0.001 Some evidence: seller right
Sales, 12 months after the trade 12 −35.1% −34.8% 100% 5 −10.33 <0.001 Some evidence: seller right

“Average vs S&P 500” is the stock’s return including dividends minus the index’s over the same dates, from the close on the first trading day after the report, or from the close on the trade date. Only windows that have finished are counted. For sales, a negative figure means the stock lagged after it was sold, so selling was the right call (green). “Went the right way” is the share of purchases that beat the index, or of sales that trailed it. The t-statistic uses one average per year of reports, because one person’s trades bunch into the same stock and weeks, and needs trades in at least four different years; the p-value comes from the t distribution with that number of years (with four years, a t of 2 has p = 0.14). “Some evidence” means p under 5%, “strong evidence” p under 1% over at least six years.

Companies traded

CompanyTitle on the latest filingPurchasesSalesFirst reportLatest report
Crocs, Inc. CROX —210March 12, 2020May 13, 2025
Brilliant Earth Group, Inc. BRLT —21November 23, 2021May 17, 2024
Vera Bradley, Inc. VRA Chief Executive Officer30June 13, 2025June 16, 2026
Tapestry, Inc. TPR President Global Busines Dev.02February 12, 2018August 21, 2018

Trades and what followed

Moves are against the S&P 500; green means the trade went the insider’s way.

ReportedTradedCompanyTradeValue3 months after report12 months after report12 months after trade
June 16, 2026June 12, 2026 VRA Purchase $111,847 not yetnot yetnot yet
December 15, 2025December 12, 2025 VRA Purchase $102,820 not yetnot yetnot yet
June 13, 2025June 12, 2025 VRA Purchase $99,923 not yetnot yetnot yet
May 13, 2025May 12, 2025 CROX Sale $352,800 −39.0%−47.0%−47.2%
May 17, 2024May 15, 2024 BRLT Sale $75,600 not yetnot yetnot yet
February 23, 2024February 23, 2024 CROX Sale $381,203 +19.3%−33.0%−29.9%
February 20, 2024February 16, 2024 CROX Sale $2,014,958 +17.6%−30.0%−32.3%
February 17, 2023February 17, 2023 CROX Sale $738,720 −15.1%−30.3%−35.9%
May 31, 2022May 27, 2022 BRLT Purchase $90,600 not yetnot yetnot yet
May 17, 2022May 17, 2022 CROX Purchase $291,200 +29.6%+88.7%+97.2%
November 23, 2021November 19, 2021 BRLT Purchase $359,800 −38.9%−57.5%−56.0%
November 5, 2021November 4, 2021 CROX Sale $531,390 −38.0%−35.7%−33.7%
November 3, 2021November 1, 2021 CROX Sale $838,049 −40.2%−33.7%−42.1%
September 17, 2021September 16, 2021 CROX Sale $782,350 −16.6%−38.9%−39.6%
April 29, 2021April 29, 2021 CROX Sale $1,000,100 +30.2%−33.7%−36.6%
March 18, 2021March 16, 2021 CROX Sale $823,076 +28.5%−8.0%−20.5%
March 3, 2021March 1, 2021 CROX Sale $1,803,950 +22.9%−14.7%−9.6%
March 12, 2020March 11, 2020 CROX Purchase $100,200 +44.9%+288.5%+259.8%
August 21, 2018August 20, 2018 TPR Sale $2,506,000 −18.5%−60.7%−61.2%
February 12, 2018February 9, 2018 TPR Sale $1,796,928 −11.5%−32.9%−32.6%

Open-market purchases and sales of at least $10,000 in companies we cover, from SEC Form 4 filings; sales made under a pre-set Rule 10b5-1 plan are not shown. “Not yet” means the window has not finished or the share price was under $5 at entry. These are the shares’ moves after each trade: they say nothing about why Bickley Ian traded and do not suggest the use of non-public information. How every insider compares · the insider trading backtest.