Crocs, Inc. insider trading
Every open-market purchase and sale by Crocs, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following Crocs, Inc.’s insiders pay?
From March 16, 2010 to September 16, 2026, 26 insiders reported 50 open-market purchases and 76 sales not made under a pre-set plan in Crocs, Inc. Twelve months after each purchase was reported, the shares were +26.1% against the S&P 500 on average (median −8.3%), over 46 purchases with a full year of prices; 48% beat the index. After sales, the shares moved +13.3% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on August 1, 2014 into $45,021 by November 2, 2026, +13.1% a year. It held shares 72% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $38,886 (+11.8% a year), and held throughout $48,181 (+13.7%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Smach Thomas J | Director | 12 | +17.8% (10) | 50% | 10 | +49.2% (8) | September 16, 2026 |
| Rees Andrew | Chief Executive Officer | 6 | −28.1% (6) | 0% | 7 | +50.2% (5) | August 11, 2026 |
| Bickley Ian | Director | 2 | +188.6% (2) | 100% | 10 | −30.5% (10) | May 13, 2025 |
| Poole Michelle | President | 0 | — | — | 12 | +19.2% (12) | March 12, 2024 |
| Frasch Ronald | Director | 3 | −5.5% (3) | 33% | 6 | −9.5% (6) | March 17, 2022 |
| Treff Douglas J | Director | 6 | +80.8% (6) | 100% | 2 | −47.2% (2) | August 9, 2024 |
| Ribatt Gregg | Chief Executive Officer | 6 | −32.7% (6) | 0% | 0 | — | March 15, 2016 |
| Mehlman Anne | EVP & Crocs Brand President | 3 | +137.3% (3) | 100% | 2 | +166.8% (1) | February 24, 2026 |
| Replogle John B | Director | 5 | −26.7% (4) | 25% | 0 | — | November 12, 2025 |
| Sisler Shannon | EVP, Chief People Officer | 0 | — | — | 5 | −22.6% (5) | February 21, 2025 |
| Croghan Raymond D | Director | 0 | — | — | 4 | +14.4% (4) | May 17, 2011 |
| Michaels Adam | EVP, Chief Digital Officer | 0 | — | — | 3 | −31.6% (3) | February 19, 2025 |
| Sharp Richard L | Director | 0 | — | — | 3 | +52.9% (3) | May 10, 2011 |
| Hart Daniel P | Executive Vice President | 1 | +113.9% (1) | 100% | 1 | −33.0% (1) | February 23, 2024 |
| Healy Susan L. | EVP, Chief Financial Officer | 2 | −1.1% (2) | 50% | 0 | — | August 14, 2025 |
| Jacobi Peter A | Director | 0 | — | — | 2 | +35.8% (2) | May 6, 2011 |
| Kaplan Beth J | Director | 2 | +77.7% (1) | 100% | 0 | — | September 16, 2026 |
| Mccarvel John P | Chief Executive Officer | 0 | — | — | 2 | +54.6% (2) | May 9, 2012 |
| Wright Doreen A | Director | 0 | — | — | 2 | +92.1% (2) | June 22, 2021 |
| Blackstone Holdings III Gp L.P. | 10% owner | 0 | — | — | 1 | +44.2% (1) | November 4, 2019 |
| Boltz Elaine L | EVP, Chief Operations Officer | 0 | — | — | 1 | −41.5% (1) | July 29, 2021 |
| Crutchfield Scott | Senior VP, WW Ops | 0 | — | — | 1 | −37.1% (1) | January 18, 2012 |
| Hammer Russell | SVP/Chief Financial Officer | 0 | — | — | 1 | +93.9% (1) | March 16, 2010 |
| Hughes Charisse Ford | Director | 1 | +63.5% (1) | 100% | 0 | — | March 15, 2022 |
| Lasher Jeff | Chief Financial Officer | 0 | — | — | 1 | −43.0% (1) | June 17, 2011 |
| Teffner Carrie W. | EVP, Chief Financial Officer | 1 | −17.2% (1) | 0% | 0 | — | August 26, 2016 |
When several insiders traded Crocs, Inc.
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Crocs, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 8 buying crowds with six months of prices, it averaged +16.1% against the index. After 8 selling crowds, +14.2%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| September 30, 2026 | 2 buying | not yet | not yet | not yet |
| August 29, 2025 | 2 buying | −8.8% | −8.2% | +12.8% |
| November 29, 2024 | 2 buying | +1.3% | −5.8% | −30.3% |
| December 29, 2023 | 3 selling | +42.2% | +39.5% | −7.6% |
| August 31, 2023 | 3 buying | +6.8% | +13.4% | +19.4% |
| November 30, 2022 | 3 selling | +24.7% | +3.1% | −8.9% |
| February 28, 2022 | 2 buying | −28.4% | −3.5% | +56.8% |
| August 31, 2021 | 3 selling | +13.6% | −39.7% | −37.2% |
| June 30, 2021 | 3 selling | +26.8% | −0.8% | −47.6% |
| November 30, 2020 | 3 selling | +26.0% | +52.9% | +150.9% |
| March 31, 2020 | 3 buying | +96.6% | +116.8% | +317.3% |
| March 31, 2016 | 2 buying | +12.9% | −19.8% | −44.5% |