undamentalytics Newsletter

Crocs, Inc. insider trading

Every open-market purchase and sale by Crocs, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Crocs, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Crocs, Inc.’s insiders pay?

From March 16, 2010 to September 16, 2026, 26 insiders reported 50 open-market purchases and 76 sales not made under a pre-set plan in Crocs, Inc. Twelve months after each purchase was reported, the shares were +26.1% against the S&P 500 on average (median −8.3%), over 46 purchases with a full year of prices; 48% beat the index. After sales, the shares moved +13.3% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on August 1, 2014 into $45,021 by November 2, 2026, +13.1% a year. It held shares 72% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $38,886 (+11.8% a year), and held throughout $48,181 (+13.7%).

$0$20.0k$40.0k 2014201620182020202220242026 $48.2k$45.0k$38.9k
Copying Crocs, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Crocs, Inc.'s insiders from August 1, 2014, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 72% of the time.
Crocs, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Smach Thomas J Director 12 +17.8% (10) 50% 10 +49.2% (8) September 16, 2026
Rees Andrew Chief Executive Officer 6 −28.1% (6) 0% 7 +50.2% (5) August 11, 2026
Bickley Ian Director 2 +188.6% (2) 100% 10 −30.5% (10) May 13, 2025
Poole Michelle President 0 — — 12 +19.2% (12) March 12, 2024
Frasch Ronald Director 3 −5.5% (3) 33% 6 −9.5% (6) March 17, 2022
Treff Douglas J Director 6 +80.8% (6) 100% 2 −47.2% (2) August 9, 2024
Ribatt Gregg Chief Executive Officer 6 −32.7% (6) 0% 0 — March 15, 2016
Mehlman Anne EVP & Crocs Brand President 3 +137.3% (3) 100% 2 +166.8% (1) February 24, 2026
Replogle John B Director 5 −26.7% (4) 25% 0 — November 12, 2025
Sisler Shannon EVP, Chief People Officer 0 — — 5 −22.6% (5) February 21, 2025
Croghan Raymond D Director 0 — — 4 +14.4% (4) May 17, 2011
Michaels Adam EVP, Chief Digital Officer 0 — — 3 −31.6% (3) February 19, 2025
Sharp Richard L Director 0 — — 3 +52.9% (3) May 10, 2011
Hart Daniel P Executive Vice President 1 +113.9% (1) 100% 1 −33.0% (1) February 23, 2024
Healy Susan L. EVP, Chief Financial Officer 2 −1.1% (2) 50% 0 — August 14, 2025
Jacobi Peter A Director 0 — — 2 +35.8% (2) May 6, 2011
Kaplan Beth J Director 2 +77.7% (1) 100% 0 — September 16, 2026
Mccarvel John P Chief Executive Officer 0 — — 2 +54.6% (2) May 9, 2012
Wright Doreen A Director 0 — — 2 +92.1% (2) June 22, 2021
Blackstone Holdings III Gp L.P. 10% owner 0 — — 1 +44.2% (1) November 4, 2019
Boltz Elaine L EVP, Chief Operations Officer 0 — — 1 −41.5% (1) July 29, 2021
Crutchfield Scott Senior VP, WW Ops 0 — — 1 −37.1% (1) January 18, 2012
Hammer Russell SVP/Chief Financial Officer 0 — — 1 +93.9% (1) March 16, 2010
Hughes Charisse Ford Director 1 +63.5% (1) 100% 0 — March 15, 2022
Lasher Jeff Chief Financial Officer 0 — — 1 −43.0% (1) June 17, 2011
Teffner Carrie W. EVP, Chief Financial Officer 1 −17.2% (1) 0% 0 — August 26, 2016

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Crocs, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Crocs, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 8 buying crowds with six months of prices, it averaged +16.1% against the index. After 8 selling crowds, +14.2%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
September 30, 20262 buyingnot yetnot yetnot yet
August 29, 20252 buying−8.8%−8.2%+12.8%
November 29, 20242 buying+1.3%−5.8%−30.3%
December 29, 20233 selling+42.2%+39.5%−7.6%
August 31, 20233 buying+6.8%+13.4%+19.4%
November 30, 20223 selling+24.7%+3.1%−8.9%
February 28, 20222 buying−28.4%−3.5%+56.8%
August 31, 20213 selling+13.6%−39.7%−37.2%
June 30, 20213 selling+26.8%−0.8%−47.6%
November 30, 20203 selling+26.0%+52.9%+150.9%
March 31, 20203 buying+96.6%+116.8%+317.3%
March 31, 20162 buying+12.9%−19.8%−44.5%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 17. Total returns from the month end; past patterns are not a forecast.

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