undamentalytics Newsletter

Appfolio Inc insider trading

Every open-market purchase and sale by Appfolio Inc's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Appfolio Inc insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Appfolio Inc’s insiders pay?

From July 7, 2015 to May 12, 2026, 28 insiders reported 28 open-market purchases and 85 sales not made under a pre-set plan in Appfolio Inc. Twelve months after each purchase was reported, the shares were +40.5% against the S&P 500 on average (median +49.1%), over 28 purchases with a full year of prices; 68% beat the index. After sales, the shares moved +31.0% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on July 8, 2015 into $18,597 by November 2, 2026, +5.7% a year. It held shares 28% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $17,577 (+5.1% a year), and held throughout $44,473 (+14.1%).

$0$20.0k$40.0k 201520172019202120232025 $44.5k$18.6k$17.6k
Copying Appfolio Inc's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Appfolio Inc's insiders from July 8, 2015, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 28% of the time.
Appfolio Inc: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Rauth William R III Director 1 −9.6% (1) 0% 14 −4.5% (14) October 22, 2021
Bliss Timothy K Director 1 −53.8% (1) 0% 12 +35.4% (12) June 9, 2025
Dragoneer Global Fund II, L.P. 10% owner 8 +58.4% (8) 88% 5 +87.2% (5) August 3, 2017
Stad Marc 10% owner 8 +83.5% (8) 100% 2 +43.9% (2) April 6, 2017
Walker Jonathan Chief Technology Officer 0 — — 6 +47.5% (6) June 9, 2022
Dragoneer Apartment, LLC 10% owner 0 — — 5 +84.8% (5) August 11, 2017
Keenan Capital Gp, LLC 10% owner 2 +48.8% (2) 100% 3 +69.1% (3) March 2, 2017
Mazza Matthew S Chief Trust Officer 0 — — 5 −10.7% (5) September 15, 2025
Trigg William Shane Chief Executive Officer 0 — — 5 −22.4% (5) September 15, 2025
Keenan Charles J IV 10% owner 0 — — 4 +66.9% (4) March 15, 2017
Oberndorf William E Other 3 −9.5% (3) 0% 1 +78.8% (1) June 21, 2017
Duca Maurice J 10% owner 1 −6.2% (1) 0% 2 +15.3% (2) October 19, 2022
Eaton Timothy Mathias Chief Financial Officer 0 — — 3 −42.1% (2) November 25, 2025
Keenan Capital, LLC 10% owner 0 — — 3 +86.1% (3) February 17, 2017
Randall Jason Robert Chief Executive Officer 0 — — 3 +64.8% (3) December 21, 2021
Barat Elizabeth Erin Chief People Officer 0 — — 2 −59.1% (1) May 12, 2026
Donahoo Brian Chief Executive Officer 0 — — 2 +78.0% (2) January 20, 2017
Wolf Alexander Director 1 −33.6% (1) 0% 1 −27.1% (1) February 18, 2025
Bundy Scanlan Agnes Director 0 — — 1 −27.1% (1) December 3, 2024
Casey Robert Donald III Director 1 −53.8% (1) 0% 0 — June 9, 2025
Clarity Ventures, Inc. 10% owner 1 +42.9% (1) 100% 0 — January 14, 2016
Clarity Ventures, L.P. 10% owner 1 +44.6% (1) 100% 0 — January 6, 2016
Kane Ida Kathleen Chief Financial Officer 0 — — 1 −33.4% (1) March 16, 2021
Kerr Janet Director 0 — — 1 +25.1% (1) November 15, 2017
Oberndorf Investments, LLC 10% owner 0 — — 1 +49.1% (1) March 7, 2017
Oberndorf Peter Caldwell 10% owner 0 — — 1 +82.7% (1) May 11, 2017
Peter C Oberndorf Trust 10% owner 0 — — 1 +38.4% (1) March 24, 2017
Von Blottnitz Andreas Director 0 — — 1 −13.7% (1) March 11, 2024

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Appfolio Inc

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Appfolio Inc in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 3 buying crowds with six months of prices, it averaged +19.7% against the index. After 6 selling crowds, +9.7%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
September 30, 20253 selling−18.0%−43.0%−41.8%
March 28, 20244 selling−5.3%−14.9%−18.5%
August 31, 20223 selling+9.0%+24.6%+75.1%
April 30, 20213 selling−7.5%−18.5%−28.2%
January 31, 20184 selling+30.7%+78.9%+53.9%
September 30, 20163 selling+18.7%+31.3%+132.0%
June 30, 20162 buying+29.2%+56.7%+107.7%
January 29, 20164 buying−13.5%+6.8%+50.9%
July 31, 20153 buying+19.1%−4.5%+3.5%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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