Asana, Inc. insider trading
Every open-market purchase and sale by Asana, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following Asana, Inc.’s insiders pay?
From October 2, 2020 to October 2, 2026, 16 insiders reported 82 open-market purchases and 37 sales not made under a pre-set plan in Asana, Inc. Twelve months after each purchase was reported, the shares were −65.0% against the S&P 500 on average (median −64.8%), over 82 purchases with a full year of prices; 1% beat the index. After sales, the shares moved +75.4% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 17, 2021 into $2,896 by November 2, 2026, −19.8% a year. It held shares 90% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $22,316 (+15.4% a year), and held throughout $20,559 (+13.7%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Moskovitz Dustin A. | President, CEO, & Chair | 80 | −65.8% (80) | 0% | 1 | +280.3% (1) | August 25, 2025 |
| Wan Tim M | Chief Financial Officer | 0 | — | — | 8 | +11.7% (8) | June 24, 2024 |
| Lacey Eleanor B | GC, Corporate Secretary | 0 | — | — | 6 | +40.9% (5) | December 11, 2025 |
| Raimondi Anne | Chief Operating Officer | 0 | — | — | 6 | −51.7% (5) | December 22, 2025 |
| Colendich Katie Marie | GC, Corporate Secretary | 0 | — | — | 4 | — | October 2, 2026 |
| Norrington Lorrie M | Director | 2 | −32.3% (2) | 50% | 0 | — | December 8, 2021 |
| Parekh Sonalee Elizabeth | Chief Financial Officer | 0 | — | — | 2 | −67.5% (1) | March 24, 2026 |
| Sosa Veronica | Chief Accounting Officer | 0 | — | — | 2 | — | June 24, 2026 |
| Cohler Matt | Director | 0 | — | — | 1 | +280.3% (1) | October 2, 2020 |
| Farinacci Chris | Chief Operating Officer | 0 | — | — | 1 | +280.3% (1) | October 2, 2020 |
| Founders Fund IV Management, LLC | 10% owner | 0 | — | — | 1 | +280.3% (1) | October 2, 2020 |
| Generation Investment Management LLP | 10% owner | 0 | — | — | 1 | +280.3% (1) | October 2, 2020 |
| Kagle Robert | 10% owner | 0 | — | — | 1 | +280.3% (1) | October 2, 2020 |
| Rogers Daniel Mark | Chief Executive Officer | 0 | — | — | 1 | — | June 24, 2026 |
| Rosenstein Justin | Director | 0 | — | — | 1 | +280.3% (1) | October 2, 2020 |
| Spurlock Steven M | 10% owner | 0 | — | — | 1 | +103.1% (1) | December 15, 2020 |
When several insiders traded Asana, Inc.
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Asana, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −54.0% against the index. After 3 selling crowds, +23.0%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| July 31, 2026 | 3 selling | +32.1% | not yet | not yet |
| March 31, 2026 | 3 selling | −0.7% | +13.9% | not yet |
| June 28, 2024 | 3 selling | −21.4% | +44.3% | −18.9% |
| December 31, 2021 | 2 buying | −42.0% | −54.0% | −63.7% |
| October 30, 2020 | 10 selling | +48.6% | +10.9% | +469.0% |