Creative Realities, Inc. key statistics and ratios

In fiscal 2025, Creative Realities, Inc. had return on equity of -35.2%, an operating margin of -15.5%, debt equal to 206.8% of equity and a current ratio of 0.85. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.

Financial ratios

US$ thousands unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Creative Realities, Inc.: financial ratios, annual
Fiscal year	2009Dec 2009	2010Dec 2010	2011Dec 2011	2012Dec 2012	2013Dec 2013	2014Dec 2014	2015Dec 2015	2016Dec 2016	2017Dec 2017	2018Dec 2018	2019Dec 2019	2020Dec 2020	2021Dec 2021	2022Dec 2022	2023Dec 2023	2024Dec 2024	2025Dec 2025	LTMJun 2026
Gross margin	28.4%	46.5%	43.8%	54.8%	8.7%	25.1%	31.4%	50.2%	41.8%	45.5%	43.5%	46.5%	45.3%	40.9%	49.1%	47.2%	44.9%	41.7%
Operating margin	−204.7%	−91.7%	−72.4%	−80.5%	−24.3%	−36.4%	−63.6%	−33.3%	−34.5%	−19.9%	−0.3%	−92.1%	−13.8%	−5.7%	3.0%	1.8%	−15.5%	−21.8%
Net margin	−203.3%	−92.0%	−72.7%	−80.6%	−24.6%	−28.3%	−69.5%	−34.4%	−39.3%	−47.3%	3.3%	−96.5%	1.3%	4.3%	−6.5%	−6.9%	−14.5%	−29.3%
Free-cash-flow margin	−167.3%	−85.1%	−51.4%	−71.7%	−8.1%	−29.7%	−22.8%	−32.2%	0.5%	−8.3%	−5.9%	−20.7%	2.5%	−2.0%	10.8%	6.6%	−14.1%	−14.1%
Return on equity	−74.0%	−70.7%	−94.2%	−134.8%	—	−64.8%	−80.3%	−71.9%	−157.4%	−100.3%	5.9%	−147.5%	3.6%	10.9%	−10.8%	−12.9%	−35.2%	−104.2%
Return on assets	—	−70.1%	−70.3%	−88.0%	−60.1%	−28.1%	−35.5%	−19.8%	−27.5%	−33.3%	2.9%	−61.7%	1.1%	4.2%	−4.3%	−5.2%	−7.7%	−14.4%
Asset turnover	—	0.76	0.97	1.09	2.44	0.99	0.51	0.58	0.70	0.70	0.88	0.64	0.85	0.98	0.66	0.75	0.53	0.49
Current ratio	—	3.81	3.32	1.84	0.72	0.83	0.38	0.44	0.70	0.82	0.77	0.96	1.42	0.85	0.92	0.55	0.85	0.90
Debt to equity	0.0%	0.0%	0.0%	17.7%	185.0%	8.9%	5.8%	170.4%	0.0%	0.0%	20.3%	207.1%	82.3%	80.7%	55.6%	51.2%	206.8%	245.6%
Interest cover (operating income ÷ interest)	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	0.4x	0.5x	n/m	n/m
Effective tax rate	—	—	—	—	—	—	—	—	—	—	8.2%	—	8.7%	4.0%	—	—	—	—
R&D as % of revenue	43.3%	33.4%	22.8%	26.8%	8.1%	3.7%	7.0%	6.5%	5.6%	5.6%	4.5%	6.2%	3.0%	2.9%	3.5%	—	—	—
Capital spending as % of revenue	2.7%	2.2%	1.6%	0.7%	0.7%	2.0%	5.6%	2.1%	3.2%	1.4%	2.8%	0.5%	0.1%	0.3%	0.7%	0.0%	0.5%	3.7%
Free cash flow ÷ net income	—	—	—	—	—	—	—	—	—	—	−179.9%	—	194.8%	−45.7%	—	—	—	—
Dividends and buybacks ÷ free cash flow	—	—	—	—	—	—	—	—	—	—	—	—	—	—	96.0%	—	—	—

US$ thousands unless shown otherwise. Fiscal quarters.

Creative Realities, Inc.: financial ratios, quarterly
Quarter	2024 Q3Sept 2024	2024 Q4Dec 2024	2025 Q1Mar 2025	2025 Q2Jun 2025	2025 Q3Sept 2025	2025 Q4Dec 2025	2026 Q1Mar 2026	2026 Q2Jun 2026
Gross margin	45.6%	44.2%	45.7%	38.5%	45.3%	47.9%	34.2%	38.6%
Operating margin	7.9%	−6.5%	−7.4%	−10.2%	−68.9%	1.9%	−38.0%	−12.8%
Net margin	0.4%	−25.8%	34.6%	−13.9%	−74.5%	−8.2%	−45.6%	−18.1%
Free-cash-flow margin	3.8%	−12.5%	−25.2%	5.2%	−16.2%	−29.3%	−11.7%	2.1%
Current ratio	0.58	0.55	1.23	1.01	1.03	0.85	0.73	0.90
Debt to equity	37.9%	51.2%	77.1%	67.6%	100.5%	204.5%	363.5%	243.4%

Returns use average equity or assets over the year. Return on equity is left blank when equity is negative or so small that the ratio says nothing (above ±200%); interest cover is left blank above 200 times. Price-based ratios such as P/E are on the valuation page.

Financial health

0 of 7 checks passed · June 30, 2026

What it owns · $143m

Short-term assets $35mLonger-term assets $108m

What it owes, and who funded it · $114m

Short-term liabilities $39mLonger-term liabilities $57mShareholders' equity $19m

Short-term assets cover short-term liabilities $35m of assets due within a year against $39m of liabilities due within a year.
Short-term assets cover long-term liabilities $35m short-term assets against $57m of longer-dated liabilities.
More cash than debt $11m of cash against $47m of debt.
Debt below 40% of shareholders' equity Debt is 243% of equity.
Debt burden no higher than five years ago Debt to equity moved from 0% to 243% over five years.
A year's operating cash flow covers at least 20% of debt −$8m of operating cash flow against $47m of debt.
Operating profit covers interest at least five times over Operating income of −$16m against $5m of interest.

From Creative Realities, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Moat

21 /100

Weak moat

How hard Creative Realities's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

Returns on capital 0 / 20

Cash operating profit has been a median -5.1% of total assets over 10 years.
Pricing power 15 / 20

Gross margin has been a median 45.3%, moving by 3.1 percentage points (standard deviation) across 10 years.
Durability 10 / 20

Operating margin has been a median -10.2%; its worst year was -75.8%.
Cash conversion 4 / 20

Free cash flow was positive in 4 of 10 years, at a median -5.5% of revenue.

AI disruption exposure: High. In this industry, the core product is information work that AI systems increasingly perform. The score above includes a 15-point deduction for that exposure (36 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Compare with peers

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Figures from Creative Realities, Inc.'s SEC filings (10-K and 10-Q), retrieved October 29, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Creative Realities, Inc.