undamentalytics Newsletter

Dollar General insider trading

Every open-market purchase and sale by Dollar General's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Dollar General insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Dollar General’s insiders pay?

From April 22, 2010 to September 3, 2026, 39 insiders reported 27 open-market purchases and 182 sales not made under a pre-set plan in Dollar General. Twelve months after each purchase was reported, the shares were −8.8% against the S&P 500 on average (median −9.0%), over 27 purchases with a full year of prices; 33% beat the index. After sales, the shares moved −3.6% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on June 10, 2011 into $14,657 by November 2, 2026, +2.5% a year. It held shares 56% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $38,525 (+9.2% a year), and held throughout $77,765 (+14.3%).

$0$25.0k$50.0k$75.0k 20112013201520172019202120232025 $77.8k$38.5k$14.7k
Copying Dollar General's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Dollar General's insiders from June 10, 2011, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 56% of the time.
Dollar General: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Jones Adrian M Director 7 −1.2% (7) 29% 18 −3.0% (18) December 20, 2013
Ravener Robert D EVP & Chief People Officer 0 — — 22 +14.1% (22) April 18, 2019
Elliott Anita C SVP & Chief Accounting Officer 0 — — 19 −5.4% (18) December 15, 2025
Vasos Todd J Chief Executive Officer 1 −6.4% (1) 0% 15 −20.3% (15) June 7, 2023
Flanigan John W EVP, Global Supply Chain 0 — — 12 −9.2% (12) April 12, 2016
Dreiling Richard W Chairman & CEO 0 — — 9 −0.7% (9) March 25, 2015
Taylor Rhonda EVP & General Counsel 0 — — 8 −13.0% (7) December 17, 2025
Tehle David M EVP & Chief Financial Officer 0 — — 8 +2.8% (8) June 12, 2015
Lanigan Susan S EVP & General Counsel 0 — — 7 +2.2% (7) October 5, 2012
Wenkoff Carman R EVP & Chief Information Ofc 1 −57.5% (1) 0% 6 −29.2% (5) December 12, 2025
Buck Holdings L.P. 10% owner 0 — — 6 −11.1% (6) April 5, 2013
Garratt John W EVP & Chief Financial Officer 0 — — 6 −12.5% (6) August 30, 2022
Guion Kathleen EVP, Strat Plan & Real Estate 0 — — 6 −2.3% (6) June 11, 2012
Bryant Warren F Director 3 −9.5% (3) 67% 2 −45.3% (2) September 12, 2024
Filikrushel Patricia Director 2 +20.5% (2) 100% 3 +10.3% (3) June 1, 2022
Calbert Michael M Director 3 −25.0% (3) 0% 1 +78.4% (1) January 3, 2025
Kindy Michael J EVP, Global Supply Chain 0 — — 4 −4.0% (4) September 17, 2020
Reardon Kathleen A EVP & Chief People Officer 0 — — 4 +18.8% (2) September 3, 2026
Rhodes William C III Director 4 +1.4% (4) 25% 0 — August 29, 2016
Taylor Emily C EVP & Chief Merchandising Ofc 0 — — 4 +17.2% (4) June 18, 2025
Buck Holdings LLC 10% owner 0 — — 3 +12.2% (3) October 5, 2012
Kkr 2006 Gp LLC and related entities 10% owner 0 — — 3 +13.0% (3) October 12, 2012
Kkr Group Ltd and related entities 10% owner 0 — — 2 −16.6% (2) June 13, 2012
Kravis Henry R and related entities 10% owner 0 — — 2 −9.7% (2) October 5, 2012
Mcguire Timothy I Director 2 −11.2% (2) 50% 0 — March 27, 2023
Sunderland Steven G EVP, Store Operations 0 — — 2 −22.7% (2) September 11, 2020
West Roderick J EVP, Global Supply Chain 0 — — 2 +8.9% (1) December 17, 2025
Chadwick Ana Maria Director 1 −43.3% (1) 0% 0 — June 7, 2023
Cochran Sandra B Director 1 −10.5% (1) 0% 0 — April 3, 2013
Deckard Steven R EVP, Store Ops & Development 0 — — 1 +7.0% (1) September 19, 2024
Herrmann Tracey N EVP, Store Operations 0 — — 1 — December 12, 2025
Kkr & Co. Inc. and related entities 10% owner 0 — — 1 −10.4% (1) April 5, 2013
Kkr 2006 Fund L.P. and related entities 10% owner 0 — — 1 −5.9% (1) April 22, 2010
Owen Jeffery Chief Executive Officer 1 −43.3% (1) 0% 0 — June 7, 2023
Price Paula A Director 1 +11.1% (1) 100% 0 — April 16, 2015
Reiser Jason S EVP & Chief Merchandising Ofc 0 — — 1 −26.9% (1) June 2, 2020
Santana Ralph E Director 0 — — 1 −42.2% (1) April 12, 2024
Wheeler Bryan D EVP & Chief Merchandising Ofc 0 — — 1 — December 19, 2025
Zuazo Antonio EVP, Global Supply Chain 0 — — 1 −32.7% (1) June 1, 2022

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Dollar General

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Dollar General in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 3 buying crowds with six months of prices, it averaged −8.8% against the index. After 18 selling crowds, +0.2%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
December 31, 20257 selling−5.9%−22.4%not yet
January 31, 20253 selling+33.4%+52.4%+97.0%
June 30, 20233 buying−34.2%−27.2%−48.0%
June 30, 20223 selling+1.2%−1.0%−49.4%
December 31, 20214 selling+0.5%+25.7%+24.3%
June 30, 20214 selling−1.4%−3.9%+25.0%
June 30, 20208 selling+2.0%−10.1%−26.5%
April 30, 20183 selling−4.3%+11.1%+17.2%
December 29, 20174 selling+2.5%+3.3%+21.6%
September 30, 20162 buying+2.2%−11.3%−0.7%
April 29, 20163 selling+10.2%−21.5%−28.9%
September 30, 20153 buying−8.3%+12.1%−17.6%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 21. Total returns from the month end; past patterns are not a forecast.

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