undamentalytics Newsletter

Netflix insider trading

Every open-market purchase and sale by Netflix's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Netflix insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Netflix’s insiders pay?

From April 26, 2010 to August 10, 2026, 14 insiders reported 7 open-market purchases and 83 sales not made under a pre-set plan in Netflix. Twelve months after each purchase was reported, the shares were +98.3% against the S&P 500 on average (median +90.4%), over 7 purchases with a full year of prices; 86% beat the index. After sales, the shares moved +4.4% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on April 27, 2012 into $75,739 by November 2, 2026, +15.0% a year. It held shares 28% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $18,152 (+4.2% a year), and held throughout $69,226 (+14.3%).

$0$25.0k$50.0k$75.0k 20122014201620182020202220242026 $75.7k$69.2k$18.2k
Copying Netflix's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Netflix's insiders from April 27, 2012, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 28% of the time.
Netflix: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Hoag Jay C Director 4 +131.3% (4) 100% 29 +0.9% (29) January 24, 2025
Neumann Spencer Adam Chief Financial Officer 0 — — 11 +11.4% (7) August 10, 2026
Peters Gregory K Co-CEO 0 — — 11 +12.1% (7) August 6, 2026
Hyman David A Chief Legal Officer 0 — — 9 +1.6% (6) August 4, 2026
Sarandos Theodore A Co-CEO 0 — — 6 −4.6% (4) May 5, 2026
Barton Richard N Director 1 +139.0% (1) 100% 4 −44.6% (4) September 4, 2020
Haley Timothy M Director 0 — — 4 −27.0% (4) August 7, 2013
Willems Cletus R Chief Global Affairs Officer 0 — — 4 −58.3% (2) February 11, 2026
Schuh Michael N Director 0 — — 2 +110.3% (2) April 28, 2010
Drew John 10% owner 0 — — 1 +112.3% (1) April 28, 2010
Griffith William 10% owner 0 — — 1 +73.2% (1) August 12, 2010
Hastings Reed Co-CEO 1 −8.0% (1) 0% 0 — January 28, 2022
Smith Bradford L Director 1 +32.4% (1) 100% 0 — August 9, 2019
Tcv IV LP 10% owner 0 — — 1 +112.3% (1) April 28, 2010

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Netflix

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Netflix in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged +19.5% against the index. After 4 selling crowds, +18.6%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
May 30, 20255 selling−9.7%−27.5%−61.3%
February 29, 20244 selling+4.2%+4.3%+46.3%
May 31, 20122 buying−8.2%+19.5%+228.0%
October 29, 20104 selling+14.2%+20.6%−62.2%
April 30, 20104 selling+10.4%+77.0%+118.1%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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