Playboy, Inc.: which funds bought and sold

Institutions that bought and sold Playboy shares in Q2 2026, from the holdings they reported to the SEC on Form 13F for March 31, 2026 and June 30, 2026.

Between March 31, 2026 and June 30, 2026, 47 institutions that filed 13F reports for both quarters added to or opened positions in Playboy, and 45 cut or closed them. Together they added a net 6.1M shares, +17.0% on what they held at the start of the quarter. Active managers and hedge funds on our list were net sellers of 3.0M shares (−61.0%); index fund managers were net buyers of 4.8M shares (+91.9%). 24 opened a new position and 22 sold out entirely.

Bought, Q2 2026 47 institutions, 24 of them new holders Sold, Q2 2026 45 institutions, 22 of them sold out

Net change, all compared +6.1M shares (+17.0%)

Net change, active managers −3.0M shares (−61.0%), 8 bought, 12 sold

Buyers versus sellers

institutions compared, 108

47 bought 16 45 sold

Active managers and hedge funds 8 bought · 12 sold · −3.0M

Index fund managers 9 bought · 0 sold · +4.8M

Other institutions 30 bought · 33 sold · +4.3M

Biggest buyers

by change in shares held

Biggest buyers
Institution	Change in shares	Shares June 30, 2026	Value
Crcm LP	+7.2M +165.0%	11.5M	$14M
Blackrock, Inc. Index funds	+2.5M +425.0%	3.1M	$3.8M
Geode Capital Management, LLC Index funds	+778K +99.5%	1.6M	$1.9M
Vanguard Portfolio Management LLC Index funds	+400K New position	400K	$488,081
State Street Corp Index funds	+363K +115.9%	676K	$824,416
Northern Trust Corp Index funds	+338K +239.1%	479K	$584,962
Bank Of New York Mellon Corp	+151K +1345.4%	163K	$198,365
Charles Schwab Investment Management Inc Index funds	+142K New position	142K	$173,633
Nuveen, LLC	+99K New position	99K	$120,928
Vanguard Fiduciary Trust Co Index funds	+97K +25.2%	483K	$589,707
Citadel Advisors LLC Hedge fund	+96K New position	96K	$117,192
Vanguard Capital Management LLC Index funds	+85K +2.8%	3.1M	$3.7M
Citigroup Inc	+80K +5200.6%	82K	$99,458
New York State Common Retirement Fund	+75K New position	75K	$91,134
Sfmg, LLC	+60K +8.7%	750K	$915,000
Deutsche Bank Ag\	+57K New position	57K	$69,009
Wells Fargo & Company	+52K New position	52K	$63,922
Exoduspoint Capital Management, LP Hedge fund	+51K New position	51K	$61,963
Price T Rowe Associates Inc Active manager	+47K New position	47K	$58,000
Rhumbline Advisers Index funds	+42K New position	42K	$50,841

Biggest buyers, active managers and hedge funds
Institution	Change in shares	Shares June 30, 2026	Value
Citadel Advisors LLC Hedge fund	+96K New position	96K	$117,192
Exoduspoint Capital Management, LP Hedge fund	+51K New position	51K	$61,963
Price T Rowe Associates Inc Active manager	+47K New position	47K	$58,000
FMR LLC Active manager	+22K +50197.7%	22K	$26,999
Intech Investment Management LLC Active manager	+15K New position	15K	$18,017
Alliancebernstein L.P. Active manager	+14K New position	14K	$20,976
Two Sigma Investments, LP Hedge fund	+13K +2.9%	462K	$563,191
Engineers Gate Manager LP Hedge fund	+4,137 +26.5%	20K	$24,077

Biggest sellers

by change in shares held

Biggest sellers
Institution	Change in shares	Shares June 30, 2026	Value
Fortress Investment Group LLC	−1.9M −11.5%	14.7M	$17.9M
Millennium Management LLC Hedge fund	−1.1M Sold out	0	—
Marshall Wace, LLP Hedge fund	−872K −48.1%	941K	$1.1M
Sei Investments Co	−380K Sold out	0	—
Renaissance Technologies LLC Hedge fund	−288K −67.6%	138K	$168,116
Goldman Sachs Group Inc	−262K −90.0%	29K	$35,327
Qube Research & Technologies Ltd Hedge fund	−256K Sold out	0	—
Squarepoint Ops LLC Hedge fund	−218K −89.3%	26K	$31,743
Susquehanna International Group, LLP	−177K −68.7%	81K	$98,355
Gsa Capital Partners LLP	−152K Sold out	0	—
683 Capital Management, LLC Hedge fund	−150K Sold out	0	—
Hillsdale Investment Management Inc.	−150K Sold out	0	—
Centiva Capital, LP Hedge fund	−135K −65.5%	71K	$86,820
Point72 Asset Management, L.P. Hedge fund	−128K Sold out	0	—
Morgan Stanley	−98K −52.1%	90K	$109,368
Barclays PLC	−64K −83.1%	13K	$15,995
HRT Financial LP	−56K Sold out	0	—
Bank Of America Corp	−52K −61.1%	33K	$40,458
BNP Paribas Financial Markets	−50K −75.1%	16K	$20,115
Jane Street Group, LLC	−48K −52.5%	44K	$53,260

Biggest sellers, active managers and hedge funds
Institution	Change in shares	Shares June 30, 2026	Value
Millennium Management LLC Hedge fund	−1.1M Sold out	0	—
Marshall Wace, LLP Hedge fund	−872K −48.1%	941K	$1.1M
Renaissance Technologies LLC Hedge fund	−288K −67.6%	138K	$168,116
Qube Research & Technologies Ltd Hedge fund	−256K Sold out	0	—
Squarepoint Ops LLC Hedge fund	−218K −89.3%	26K	$31,743
683 Capital Management, LLC Hedge fund	−150K Sold out	0	—
Centiva Capital, LP Hedge fund	−135K −65.5%	71K	$86,820
Point72 Asset Management, L.P. Hedge fund	−128K Sold out	0	—
Hudson Bay Capital Management LP Hedge fund	−41K Sold out	0	—
Schonfeld Strategic Advisors LLC Hedge fund	−33K Sold out	0	—

New positions

largest by value

Institution	Shares	Value June 30, 2026
Vanguard Portfolio Management LLCIndex funds	400K	$488,081
Charles Schwab Investment Management IncIndex funds	142K	$173,633
Nuveen, LLC	99K	$120,928
Citadel Advisors LLCHedge fund	96K	$117,192
New York State Common Retirement Fund	75K	$91,134
Deutsche Bank Ag\	57K	$69,009
Wells Fargo & Company	52K	$63,922
Exoduspoint Capital Management, LPHedge fund	51K	$61,963
Price T Rowe Associates IncActive manager	47K	$58,000
Rhumbline AdvisersIndex funds	42K	$50,841

Sold out

largest by value

Institution	Shares	Value March 31, 2026
Millennium Management LLCHedge fund	1.1M	$1.7M
Sei Investments Co	380K	$577,281
Qube Research & Technologies LtdHedge fund	256K	$388,404
Gsa Capital Partners LLP	152K	$231,000
683 Capital Management, LLCHedge fund	150K	$228,000
Hillsdale Investment Management Inc.	150K	$227,848
Point72 Asset Management, L.P.Hedge fund	128K	$194,520
HRT Financial LP	56K	$85,000
Hudson Bay Capital Management LPHedge fund	41K	$62,370
Jefferies Financial Group Inc.	37K	$56,757

Who holds the shares

13F holdings at June 30, 2026

Institutions reporting: 86
Ten largest holders: 90.7%
Index fund managers: 23.8%
Active managers and hedge funds: 4.6%

Buying and selling by type of institution, March 31, 2026 to June 30, 2026
Type	Bought	Sold	New	Sold out	Net change in shares	Net %
Active managers and hedge funds	8	12	5	7	−3.0M	−61.0%
Index fund managers	9	0	3	0	+4.8M	+91.9%
Other institutions	30	33	16	15	+4.3M	+16.8%

Active managers and hedge funds: a list we maintain of about 400 well-known stock-picking firms and hedge funds, matched by SEC registration number (CIK) and checked against the filer names each quarter. Index fund managers: the large index houses, such as BlackRock, Vanguard, State Street, Geode and Northern Trust. Every other filer (banks, brokers, wealth managers, pension funds, insurers and firms not on the list) counts as another institution. A firm that files under several SEC registrations appears once for each.

What these filings can and cannot tell you

Form 13F lists the long positions in US-listed shares held by investment managers with more than $100 million in such holdings. Managers file it up to 45 days after each quarter ends, so this page shows what funds held at the end of each quarter, not what they are doing now: a position may have changed since. Short positions, most derivatives and smaller managers are not included, and a cut can mean a fund lost clients or rebalanced rather than a view on Playboy.

Only managers that filed a holdings report for both quarters are compared (108 here). 2 other holders are left out: first-time or late filers, firms that changed their SEC registration, and filings that withheld positions under confidential treatment, any of which would otherwise look like a new position or a sale. Figures are as reported by each manager in the SEC's quarterly 13F data sets; option positions are excluded.

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