Reed's, Inc. insider trading

Every open-market purchase and sale by Reed's, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No open-market insider trades reported in the last five years.

Does following Reed's, Inc.’s insiders pay?

From October 15, 2012 to November 18, 2024, 14 insiders reported 45 open-market purchases and 12 sales not made under a pre-set plan in Reed's, Inc. Twelve months after each purchase was reported, the shares were −49.2% against the S&P 500 on average (median −46.5%), over 6 purchases with a full year of prices; 0% beat the index. That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on October 16, 2012 into $4,086 by November 2, 2026, −6.2% a year. It held shares 22% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $21,756 (+5.7% a year), and held throughout $66,079 (+14.4%).

Copying Reed's, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Reed's, Inc.'s insiders from October 16, 2012, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 22% of the time.

Reed's, Inc.: each insider's record
Insider	Role	Purchases	12 months after their purchases	Beat the S&P 500	Sales	12 months after their sales	Latest report
Bello John	Interim CEO	17	—	—	0	—	November 29, 2023
Reed Christopher J	CIO	3	—	—	9	—	July 22, 2019
Cohane Neal	Chief Sales Officer	5	−47.2% (1)	0%	0	—	June 4, 2019
Miles Daniel V.	Chief Fiancial Officer	5	—	—	0	—	September 27, 2016
Bass James C	Director	3	—	—	0	—	October 29, 2019
Linesch James	Chief Financial Officer	3	−47.9% (3)	0%	0	—	January 28, 2014
Doherty Daniel Joseph III	Director	0	—	—	2	—	June 4, 2019
Foucaut Thierry R	Chief Operating Officer	2	−52.3% (2)	0%	0	—	January 7, 2014
Snyder Norman E. JR.	Chief Executive Officer	2	—	—	0	—	October 1, 2021
Zaltzman Leon Michael	10% owner	1	—	—	1	—	November 18, 2024
D&d Source Of Life Holding Ltd.	Director	1	—	—	0	—	September 13, 2024
Imbrogno Louis JR.	Director	1	—	—	0	—	October 29, 2019
Iris Snyder	CFO	1	—	—	0	—	October 29, 2019
Raptor/harbor Reeds Spv LLC	10% owner	1	—	—	0	—	December 28, 2017

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Reed's, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Reed's, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 2 buying crowds with six months of prices, it averaged −51.1% against the index. One company's history is too short to judge by; the test across every company is the better guide.

Month	Crowd	3 months on, vs S&P 500	6 months	12 months
January 31, 2014	2 buying	−33.2%	−40.4%	−42.3%
October 31, 2012	2 buying	−30.1%	−61.8%	−42.1%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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