undamentalytics Newsletter

RH insider trading

Every open-market purchase and sale by RH's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
RH insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following RH’s insiders pay?

From November 8, 2012 to September 24, 2026, 22 insiders reported 14 open-market purchases and 94 sales not made under a pre-set plan in RH. Twelve months after each purchase was reported, the shares were +34.0% against the S&P 500 on average (median +28.2%), over 13 purchases with a full year of prices; 85% beat the index. After sales, the shares moved +4.8% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on July 22, 2013 into $19,168 by November 2, 2026, +5.0% a year. It held shares 55% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $25,770 (+7.4% a year), and held throughout $55,794 (+13.8%).

$0$20.0k$40.0k$60.0k 2013201520172019202120232025 $55.8k$25.8k$19.2k
Copying RH's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by RH's insiders from July 22, 2013, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 55% of the time.
RH: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Demilio Mark S Director 1 +32.0% (1) 100% 16 −28.6% (11) September 24, 2026
Friedman Gary G CHAIRMAN & CEO 7 +47.4% (7) 86% 10 +14.7% (9) July 8, 2026
Chaya Eri SEE REMARKS 0 — — 15 +10.0% (15) December 18, 2023
Belling Keith Director 1 +111.3% (1) 100% 10 −12.0% (10) January 7, 2025
Alberini Carlos Co-Chief Executive Officer 1 — — 6 +14.8% (6) July 1, 2026
Dunaj Kenneth J Chief Operating Officer 0 — — 5 +24.1% (5) October 4, 2013
Mottola Thomas D Director 3 −11.3% (3) 67% 2 +0.4% (2) June 25, 2015
Boone Karen See Remarks 0 — — 4 +10.1% (4) December 15, 2017
Chu James Michael Director 0 — — 4 +5.5% (4) October 2, 2013
Home Holdings, LLC 10% owner 0 — — 3 +5.0% (3) August 15, 2013
Lee Edward T SEE REMARKS 0 — — 3 −35.0% (3) January 22, 2025
Preston Jack M CHIEF FINANCIAL OFFICER 0 — — 3 +12.4% (3) December 18, 2023
Price Demonty See Remarks 0 — — 3 +50.4% (3) December 11, 2019
Mitic Kathleen C. Director 1 0.0% (1) 100% 1 +95.7% (1) September 24, 2019
Stanchak David See Remarks 0 — — 2 +93.8% (2) December 11, 2019
Catterton Managing Partner VI, L.L.C. 10% owner 0 — — 1 +4.7% (1) May 22, 2013
Duban Stefan SEE REMARKS 0 — — 1 −55.8% (1) September 20, 2024
Forrest William D Director 0 — — 1 +6.0% (1) May 21, 2013
Hargarten Christina CHIEF ACCOUNTING OFFICER 0 — — 1 −64.5% (1) January 22, 2025
Rowghani Ali Director 0 — — 1 +20.1% (1) September 12, 2018
Tower Three Partners Fund I Gp LP 10% owner 0 — — 1 +3.1% (1) August 15, 2013
Tower Three Partners Fund I LP 10% owner 0 — — 1 +5.9% (1) July 18, 2013

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded RH

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of RH in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 2 buying crowds with six months of prices, it averaged +8.0% against the index. After 10 selling crowds, −10.0%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
January 31, 20253 selling−47.6%−53.8%−68.3%
October 31, 20243 selling+21.5%−41.4%−68.7%
December 29, 20233 selling−2.9%−30.6%+10.1%
December 30, 20223 selling−17.4%+7.7%−23.5%
July 29, 20223 selling−4.8%+11.3%+27.1%
September 30, 20194 selling+15.4%−29.0%+105.5%
June 29, 20184 selling−13.9%−7.3%−25.8%
July 29, 20162 buying−7.2%−19.8%+95.4%
December 31, 20143 selling−1.9%−0.2%−18.5%
April 30, 20144 selling+29.5%+19.1%+25.2%
January 31, 20142 buying+5.6%+35.7%+41.5%
May 31, 20139 selling+24.9%+24.5%−5.7%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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