undamentalytics Newsletter

Sonida Senior Living, Inc. insider trading

Every open-market purchase and sale by Sonida Senior Living, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Sonida Senior Living, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Sonida Senior Living, Inc.’s insiders pay?

From January 6, 2010 to September 1, 2026, 42 insiders reported 76 open-market purchases and 78 sales not made under a pre-set plan in Sonida Senior Living, Inc. Twelve months after each purchase was reported, the shares were +10.7% against the S&P 500 on average (median −23.6%), over 64 purchases with a full year of prices; 30% beat the index. After sales, the shares moved −9.1% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on August 13, 2010 into $3,622 by November 2, 2026, −6.1% a year. It held shares 74% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $48,057 (+10.2% a year), and held throughout $92,992 (+14.8%).

$0$50.0k$100k 201020122014201620182020202220242026 $93.0k$48.1k$3.6k
Copying Sonida Senior Living, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Sonida Senior Living, Inc.'s insiders from August 13, 2010, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 74% of the time.
Sonida Senior Living, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Levinson Sam 10% owner 21 +4.1% (18) 17% 0 — August 19, 2024
Arbiter Partners Capital Management LLC 10% owner 15 −24.5% (15) 0% 0 — March 3, 2017
Hollister Robert F Property Controller 0 — — 13 −11.4% (13) March 12, 2018
Cohen Lawrence A CEO & Vice Chairman of Board 0 — — 8 −22.9% (8) November 20, 2017
Brooks Philip A Director 6 +16.8% (6) 50% 1 −22.8% (1) November 15, 2016
Holland Gloria Vice President - Finance 0 — — 6 +19.1% (5) May 29, 2019
Johannessen Keith N President & COO 0 — — 6 +10.3% (6) December 20, 2016
Beattie Ralph A Executive Vice President & CFO 0 — — 5 +6.4% (5) September 30, 2013
Ribar Brandon President & CEO 5 −6.2% (4) 50% 0 — May 23, 2025
Beren Noah Director 4 +57.4% (4) 50% 0 — November 19, 2024
Brickman David R SVP Gen. Counsel & Secretary 0 — — 4 −2.4% (4) December 17, 2015
Fernandez Gary E. VP-National Sales & Marketing 0 — — 4 −33.4% (4) November 22, 2017
Harris Benjamin P Director 1 −40.4% (1) 0% 3 +9.1% (1) August 19, 2026
Hendrickson Carey P Executive Vice President & CFO 1 — — 3 −37.0% (3) March 11, 2019
Boemer Greg Vice President - Operations 0 — — 3 −24.6% (3) June 9, 2016
Hornbake E. Rodney Director 1 — — 2 −30.2% (2) March 15, 2019
Krueger Jill M Director 2 +3.0% (2) 50% 1 −15.6% (1) March 7, 2016
Moore James A Director 0 — — 3 −12.5% (3) May 15, 2014
Beathard David W Vice President - Operations 0 — — 2 +45.6% (2) November 18, 2013
Cober Timothy VP & Chief Accounting Officer 1 +219.1% (1) 100% 1 +20.8% (1) November 19, 2024
Conversant Capital LLC Director 0 — — 2 — September 1, 2026
Conversant Dallas Parkway (a) LP Director 2 −21.6% (2) 0% 0 — October 25, 2024
Desorcy Peter 10% owner 1 +114.5% (1) 100% 1 +114.5% (1) December 22, 2023
Goodpaster Rob L Vice President - Marketing 0 — — 2 −28.3% (2) May 28, 2013
Hartberg Craig F Director 0 — — 2 −11.1% (2) March 7, 2014
Karicher Michael See Remarks 2 +125.2% (2) 100% 0 — November 19, 2024
Malone Ronald A Director 1 +19.6% (1) 100% 1 −25.8% (1) March 26, 2013
Ortelius Advisors, L.P. 10% owner 2 +102.1% (2) 50% 0 — March 31, 2023
Pangaea Ventures, L.P. 10% owner 2 −29.9% (2) 0% 0 — November 5, 2021
Reid Michael Director 0 — — 2 −23.9% (2) June 26, 2013
Clark Reanae See Remarks 1 −40.1% (1) 0% 0 — April 22, 2024
Conversant Dallas Parkway (b) LP Director 1 +19.7% (1) 100% 0 — January 13, 2025
Conversant Pif Aggregator A, LP Director 1 — — 0 — March 13, 2026
Detz Kevin EVP & Chief Financial Officer 1 +20.8% (1) 100% 0 — November 19, 2024
Fryar Michael SVP - Chief Revenue Officer 0 — — 1 −25.2% (1) April 9, 2024
Isaac Paul J Director 1 — — 0 — March 11, 2019
Levin Ross B Director 1 — — 0 — March 8, 2019
Lody Kimberly President & CEO 1 — — 0 — March 11, 2019
Martin Peter Director 1 — — 0 — August 23, 2010
Plochocki Steven T Director 1 — — 0 — May 17, 2019

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). The 40 most active of 42 insiders are shown. A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Sonida Senior Living, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Sonida Senior Living, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 6 buying crowds with six months of prices, it averaged −11.6% against the index. After 10 selling crowds, −3.6%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
August 30, 20243 buying−12.8%−14.9%−23.0%
April 30, 20243 buying−7.7%−34.7%−38.0%
April 28, 20234 buying+21.4%+17.7%+299.8%
August 31, 20212 buying−23.7%−2.2%−33.9%
November 30, 20173 selling−27.8%−37.2%−50.6%
December 30, 20163 selling−20.1%−14.7%−34.9%
November 30, 20162 buying−11.4%−19.8%−18.3%
June 30, 20164 selling−8.8%−16.0%−31.7%
March 31, 20162 buying−8.3%−15.5%−43.2%
December 31, 20153 selling−13.8%−18.8%−35.1%
December 31, 20143 selling+2.7%−5.9%−17.5%
January 31, 20145 selling+3.9%−0.5%−10.2%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 16. Total returns from the month end; past patterns are not a forecast.

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