Alta Equipment Group vs Willis Lease Finance
Alta Equipment Group is the larger business, with $1.84bn of revenue in fiscal 2025 against $730m for Willis Lease Finance (2.5 times as much). Willis Lease Finance grew faster (28.3% against -2.2%). Willis Lease Finance kept more of each dollar of sales as profit: a net margin of 15.6% against -4.4%.
| Latest fiscal year | Alta Equipment GroupALTG, 2025 | Willis Lease FinanceWLFC, 2025 |
|---|---|---|
| Revenue | $1.84bn | $730m |
| Revenue growth | -2.2% | 28.3% |
| Net income | −$80.3m | $114m |
| Operating margin | 1.3% | 14.3% |
| Net margin | -4.4% | 15.6% |
| Return on equity | — | 18.8% |
| Free cash flow | $23.8m | $252m |
| Cash | $18.6m | $16.4m |
| Total debt | $735m | $2.73bn |
| Debt to equity | — | 412.6% |
| Dividend per share | $0.11 | $1.15 |
| Dividend yield | 1.2% | 1.1% |
| Share buybacks | $7.5m | $3.8m |
| Employees | 2,750 | 475 |
| Market value | $240m | $938m |
| Price vs our value range | Below our value range | Below our value range |
| Moat score | 27 (Weak) | 37 (Weak) |
| Insider trades, 12 months | 8 buys, 2 sales | 1 buys, 92 sales |