Cheer Holding vs RUM Group
Cheer Holding is the larger business, with $149m of revenue in fiscal 2025 against $101m for RUM Group (1.5 times as much). RUM Group grew faster (5.4% against 1.1%). Cheer Holding kept more of each dollar of sales as profit: a net margin of 17.2% against -81.3%.
| Latest fiscal year | Cheer HoldingCHR, 2025 | RUM GroupRUM, 2025 |
|---|---|---|
| Revenue | $149m | $101m |
| Revenue growth | 1.1% | 5.4% |
| Net income | $25.6m | −$81.8m |
| Operating margin | — | — |
| Net margin | 17.2% | -81.3% |
| Return on equity | 7.6% | -77.3% |
| Free cash flow | $17.9m | −$74.5m |
| Cash | $242m | $238m |
| Total debt | $7.7m | $0 |
| Debt to equity | — | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $525m |
| Employees | 173 | 156 |
| Market value | $1.5m | $1.46bn |
| Price vs our value range | Below our value range | — |
| Moat score | — | — |
| Insider trades, 12 months | 0 buys, 0 sales | 6 buys, 0 sales |