Dogness (international) vs Wrap Technologies
Dogness (international) is the larger business, with $15.9m of revenue in fiscal 2026 against $4.7m for Wrap Technologies (3.4 times as much). Wrap Technologies grew faster (3.7% against -23.3%). Dogness (international) kept more of each dollar of sales as profit: a net margin of -173.9% against -221.2%.
| Latest fiscal year | Dogness (international)DOGZ, 2026 | Wrap TechnologiesWRAP, 2025 |
|---|---|---|
| Revenue | $15.9m | $4.7m |
| Revenue growth | -23.3% | 3.7% |
| Net income | −$27.6m | −$10.3m |
| Operating margin | — | — |
| Net margin | -173.9% | -221.2% |
| Return on equity | -32.0% | -176.1% |
| Free cash flow | −$7.9m | −$10.4m |
| Cash | $4.5m | $3.5m |
| Total debt | $0 | $0 |
| Debt to equity | — | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | — |
| Employees | — | 25 |
| Market value | $10.9m | $65.4m |
| Price vs our value range | — | — |
| Moat score | — | 13 (Weak) |
| Insider trades, 12 months | 0 buys, 0 sales | 3 buys, 17 sales |