Marketwise vs Similarweb
Marketwise is the larger business, with $328m of revenue in fiscal 2025 against $283m for Similarweb (1.2 times as much). Similarweb grew faster (13.1% against -19.7%). Marketwise kept more of each dollar of sales as profit: a net margin of 1.7% against -11.7%.
| Latest fiscal year | MarketwiseMKTW, 2025 | SimilarwebSMWB, 2025 |
|---|---|---|
| Revenue | $328m | $283m |
| Revenue growth | -19.7% | 13.1% |
| Net income | $5.6m | −$32.9m |
| Operating margin | 19.1% | -8.3% |
| Net margin | 1.7% | -11.7% |
| Return on equity | — | -129.6% |
| Free cash flow | $45.6m | $13.2m |
| Cash | $70.1m | $72.4m |
| Total debt | $0 | $0 |
| Debt to equity | — | 0.0% |
| Dividend per share | — | — |
| Dividend yield | 7.9% | — |
| Share buybacks | $3.4m | — |
| Employees | 451 | — |
| Market value | $55.2m | $757m |
| Price vs our value range | Below our value range | — |
| Moat score | 26 (Weak) | — |
| Insider trades, 12 months | 15 buys, 8 sales | 7 buys, 28 sales |