Marketwise vs Comscore
Marketwise and Comscore are similar in size: $328m and $357m of revenue in their latest fiscal years. Comscore grew faster (0.4% against -19.7%). Marketwise kept more of each dollar of sales as profit: a net margin of 1.7% against -2.8%.
| Latest fiscal year | MarketwiseMKTW, 2025 | ComscoreSCOR, 2025 |
|---|---|---|
| Revenue | $328m | $357m |
| Revenue growth | -19.7% | 0.4% |
| Net income | $5.6m | −$10.0m |
| Operating margin | 19.1% | 1.3% |
| Net margin | 1.7% | -2.8% |
| Return on equity | — | -19.4% |
| Free cash flow | $45.6m | $21.8m |
| Cash | $70.1m | $23.6m |
| Total debt | $0 | $45.0m |
| Debt to equity | — | 40.4% |
| Dividend per share | — | — |
| Dividend yield | 7.9% | — |
| Share buybacks | $3.4m | — |
| Employees | 451 | 1,200 |
| Market value | $55.2m | $52.0m |
| Price vs our value range | Below our value range | Below our value range |
| Moat score | 26 (Weak) | 45 (Moderate) |
| Insider trades, 12 months | 15 buys, 8 sales | 5 buys, 6 sales |