Ibotta vs Marketwise
Ibotta and Marketwise are similar in size: $342m and $328m of revenue in their latest fiscal years. Ibotta grew faster (-6.8% against -19.7%). Marketwise kept more of each dollar of sales as profit: a net margin of 1.7% against 1.0%.
| Latest fiscal year | IbottaIBTA, 2025 | MarketwiseMKTW, 2025 |
|---|---|---|
| Revenue | $342m | $328m |
| Revenue growth | -6.8% | -19.7% |
| Net income | $3.6m | $5.6m |
| Operating margin | -0.2% | 19.1% |
| Net margin | 1.0% | 1.7% |
| Return on equity | 1.0% | — |
| Free cash flow | $75.0m | $45.6m |
| Cash | $187m | $70.1m |
| Total debt | $0 | $0 |
| Debt to equity | 0.0% | — |
| Dividend per share | — | — |
| Dividend yield | — | 7.9% |
| Share buybacks | $233m | $3.4m |
| Employees | 800 | 451 |
| Market value | $1.41bn | $55.2m |
| Price vs our value range | Above our value range | Below our value range |
| Moat score | — | 26 (Weak) |
| Insider trades, 12 months | 1 buys, 133 sales | 15 buys, 8 sales |