undamentalytics Newsletter

Bread Financial Holdings, Inc. insider trading

Every open-market purchase and sale by Bread Financial Holdings, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Bread Financial Holdings, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Bread Financial Holdings, Inc.’s insiders pay?

From March 9, 2010 to October 30, 2026, 30 insiders reported 33 open-market purchases and 102 sales not made under a pre-set plan in Bread Financial Holdings, Inc. Twelve months after each purchase was reported, the shares were +33.4% against the S&P 500 on average (median +10.7%), over 31 purchases with a full year of prices; 55% beat the index. After sales, the shares moved +9.2% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on December 21, 2016 into $71,905 by November 2, 2026, +22.2% a year. It held shares 78% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $51,533 (+18.1% a year), and held throughout $39,006 (+14.8%).

$0$25.0k$50.0k$75.0k 201620182020202220242026 $71.9k$51.5k$39.0k
Copying Bread Financial Holdings, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Bread Financial Holdings, Inc.'s insiders from December 21, 2016, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 78% of the time.
Bread Financial Holdings, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Turtle Creek Asset Management Inc. 10% owner 6 +18.9% (6) 100% 13 +67.3% (13) January 29, 2024
Pearson Bryan A EVP & President, LoyaltyOne 0 — — 18 −7.7% (18) August 16, 2018
Ballou Roger H Director 3 +27.0% (3) 33% 9 +8.3% (8) April 27, 2026
Kennedy Bryan J EVP & President, Epsilon 1 −13.0% (1) 0% 9 +7.6% (9) December 20, 2016
Anderson Bruce K Director 1 +94.8% (1) 100% 8 +7.5% (8) March 23, 2020
Epperson Leigh Ann K SVP, General Counsel & Secy 0 — — 7 +5.0% (7) April 22, 2015
Horn Charles L EVP & Chief Financial Officer 0 — — 7 +5.6% (7) July 26, 2018
Fawcett John J. Director 5 +24.0% (3) 67% 0 — October 30, 2026
Heffernan Edward J President and CEO 0 — — 5 −4.9% (5) February 21, 2018
Miller Melisa A EVP & Pres, Card Services 0 — — 5 −11.1% (5) February 27, 2018
Santillan Laura SVP, Chief Acctg. Officer 1 +168.0% (1) 100% 4 −3.2% (4) March 20, 2020
Minicucci Robert A Director 1 +168.0% (1) 100% 3 +26.9% (3) March 20, 2020
Cobb D Keith Director 0 — — 3 +23.9% (3) November 16, 2012
Gerspach John C Director 3 +22.9% (3) 33% 0 — August 9, 2022
Valueact Capital Master Fund, L.P. Director 2 −36.1% (2) 0% 1 −60.3% (1) November 30, 2018
Benveniste Lawrence M Director 0 — — 2 +20.9% (2) September 24, 2012
Szeftel Ivan M EVP & Pres, Retail Credit Svcs 0 — — 2 +24.7% (2) March 17, 2011
Theriault Timothy J Director 2 +28.4% (2) 50% 0 — August 10, 2022
Valueact Capital Management, L.P. 10% owner 0 — — 2 −58.7% (2) October 30, 2019
Valueact Holdings Gp, LLC 10% owner 2 −10.6% (2) 0% 0 — January 30, 2017
Andretta Ralph J President and CEO 1 −13.4% (1) 0% 0 — August 9, 2022
Beberman Perry S EVP, Chief Financial Officer 1 −13.4% (1) 0% 0 — August 9, 2022
Greer Valerie E EVP, Chief Comm'l Officer 1 −13.4% (1) 0% 0 — August 9, 2022
Jensen Kenneth R Director 1 +168.0% (1) 100% 0 — March 20, 2020
King Timothy P EVP & Chief Financial Officer 0 — — 1 −85.1% (1) August 1, 2019
Lakhwara Praniti Director 0 — — 1 — July 29, 2026
Parks J Michael Director 0 — — 1 +16.1% (1) March 19, 2010
Tucker Laurie Anne Director 1 +94.8% (1) 100% 0 — March 23, 2020
Turney Sharen J Director 1 +94.8% (1) 100% 0 — March 23, 2020
Utay Alan M EVP, CAO, Gen. Counsel, Secy 0 — — 1 +8.4% (1) April 28, 2010

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Bread Financial Holdings, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Bread Financial Holdings, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 3 buying crowds with six months of prices, it averaged −3.3% against the index. After 11 selling crowds, −0.3%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
August 31, 20226 buying+3.8%+3.7%−12.8%
March 31, 20207 buying+14.6%−1.6%+182.0%
March 31, 20173 selling+0.2%−18.3%−29.2%
February 28, 20172 buying−2.7%−11.9%−17.1%
November 30, 20163 selling−1.7%−7.5%−17.2%
December 31, 20153 selling−24.1%−33.2%−29.2%
April 30, 20153 selling−10.0%−0.9%−32.7%
August 29, 20143 selling+4.3%−0.8%−3.2%
August 30, 20133 selling+12.7%+30.9%+10.1%
May 31, 20134 selling+11.2%+24.5%+26.9%
September 28, 20126 selling+2.8%+1.8%+30.6%
February 29, 20125 selling+8.0%+9.6%+16.9%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 14. Total returns from the month end; past patterns are not a forecast.

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