Designer Brands Inc. insider trading
Every open-market purchase and sale by Designer Brands Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following Designer Brands Inc.’s insiders pay?
From June 25, 2010 to September 21, 2026, 25 insiders reported 23 open-market purchases and 123 sales not made under a pre-set plan in Designer Brands Inc. Twelve months after each purchase was reported, the shares were +21.3% against the S&P 500 on average (median +26.1%), over 23 purchases with a full year of prices; 74% beat the index. After sales, the shares moved −21.0% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 18, 2011 into $64,032 by November 2, 2026, +12.7% a year. It held shares 49% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $33,983 (+8.2% a year), and held throughout $77,668 (+14.1%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Ferree Deborah L | V. Chair; Ch Product Off | 1 | +21.0% (1) | 100% | 19 | −23.1% (18) | December 12, 2025 |
| Schottenstein Jay L | Executive Chairman | 7 | +20.4% (7) | 71% | 13 | −27.5% (13) | October 4, 2021 |
| Jordan William L | President | 1 | +29.0% (1) | 100% | 16 | +4.5% (16) | September 22, 2023 |
| Sonnenberg Harvey L | Director | 0 | — | — | 17 | −28.6% (15) | September 21, 2026 |
| Turner Mary | EVP;Pres DesignerBrands Canada | 0 | — | — | 9 | −28.0% (7) | June 12, 2026 |
| Haley Mark | SVP, Controller & PAO | 0 | — | — | 7 | −66.0% (5) | September 15, 2026 |
| Mustafa Harris | EVP, Supply Chain | 0 | — | — | 6 | −2.1% (6) | March 30, 2015 |
| Ungless Derek | EVP-Chief Marketing Officer | 0 | — | — | 6 | +16.5% (6) | August 30, 2013 |
| Poff Jared A. | EVP, CFO & CAO | 1 | +112.9% (1) | 100% | 4 | −57.5% (4) | April 10, 2024 |
| Lau Joanna T | Director | 0 | — | — | 4 | −4.2% (3) | December 29, 2025 |
| Macdonald Michael R | President and CEO | 1 | +36.5% (1) | 100% | 3 | −24.4% (3) | November 30, 2015 |
| Miller Philip B | Director | 1 | +27.2% (1) | 100% | 3 | −21.0% (3) | April 7, 2015 |
| Probst Douglas J | EVP & CFO | 0 | — | — | 4 | −32.9% (4) | December 24, 2013 |
| Zaiac Joanne | Director | 0 | — | — | 4 | −29.9% (4) | September 27, 2022 |
| Meixelsperger Mary E | Senior Vice President, CFO | 3 | +5.9% (3) | 67% | 0 | — | August 31, 2015 |
| Schottenstein Joseph A. | Director | 3 | −19.2% (3) | 33% | 0 | — | March 26, 2021 |
| Lee Carolee | Director | 0 | — | — | 2 | −37.9% (2) | December 19, 2018 |
| Mcdermott Carrie S. | EVP, Chief Operating Officer | 0 | — | — | 2 | −16.6% (2) | July 9, 2015 |
| Rawlins Roger | Chief Executive Officer | 2 | +39.0% (2) | 50% | 0 | — | March 19, 2020 |
| Weinberg James S. | EVP | 0 | — | — | 2 | −76.6% (2) | September 18, 2023 |
| Cohen Mark A. | 10% owner | 1 | +19.4% (1) | 100% | 0 | — | January 14, 2025 |
| Cook Kelly | EVP, Chief Marketing Officer | 0 | — | — | 1 | +21.3% (1) | June 12, 2014 |
| Pleasant Lake Partners LLC | 10% owner | 0 | — | — | 1 | +25.4% (1) | January 30, 2025 |
| Robbins James D | Director | 1 | +36.5% (1) | 100% | 0 | — | March 17, 2011 |
| Stone House Capital Management, LLC | 10% owner | 1 | +26.6% (1) | 100% | 0 | — | December 12, 2024 |
When several insiders traded Designer Brands Inc.
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Designer Brands Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 6 buying crowds with six months of prices, it averaged −6.6% against the index. After 12 selling crowds, −19.2%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| January 31, 2025 | 2 buying | −33.4% | −49.2% | +25.3% |
| April 30, 2024 | 3 selling | −21.7% | −58.2% | −80.6% |
| July 31, 2023 | 3 selling | +15.7% | −18.0% | −38.4% |
| September 30, 2022 | 5 selling | −43.4% | −56.8% | −35.7% |
| October 29, 2021 | 3 selling | −1.0% | +16.2% | +28.3% |
| March 31, 2021 | 2 buying | −13.2% | −23.6% | −37.3% |
| July 31, 2019 | 3 selling | −8.5% | −27.6% | −75.2% |
| December 31, 2018 | 3 selling | −19.8% | −43.3% | −63.9% |
| August 31, 2017 | 5 selling | +8.6% | −4.2% | +67.4% |
| November 30, 2016 | 3 selling | −21.0% | −39.9% | −29.3% |
| December 31, 2015 | 2 buying | +12.8% | −13.3% | −13.8% |
| August 31, 2015 | 2 buying | −28.2% | −15.0% | −31.5% |