undamentalytics Newsletter

Designer Brands Inc. insider trading

Every open-market purchase and sale by Designer Brands Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Designer Brands Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Designer Brands Inc.’s insiders pay?

From June 25, 2010 to September 21, 2026, 25 insiders reported 23 open-market purchases and 123 sales not made under a pre-set plan in Designer Brands Inc. Twelve months after each purchase was reported, the shares were +21.3% against the S&P 500 on average (median +26.1%), over 23 purchases with a full year of prices; 74% beat the index. After sales, the shares moved −21.0% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 18, 2011 into $64,032 by November 2, 2026, +12.7% a year. It held shares 49% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $33,983 (+8.2% a year), and held throughout $77,668 (+14.1%).

$0$25.0k$50.0k$75.0k 20112013201520172019202120232025 $77.7k$64.0k$34.0k
Copying Designer Brands Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Designer Brands Inc.'s insiders from March 18, 2011, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 49% of the time.
Designer Brands Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Ferree Deborah L V. Chair; Ch Product Off 1 +21.0% (1) 100% 19 −23.1% (18) December 12, 2025
Schottenstein Jay L Executive Chairman 7 +20.4% (7) 71% 13 −27.5% (13) October 4, 2021
Jordan William L President 1 +29.0% (1) 100% 16 +4.5% (16) September 22, 2023
Sonnenberg Harvey L Director 0 — — 17 −28.6% (15) September 21, 2026
Turner Mary EVP;Pres DesignerBrands Canada 0 — — 9 −28.0% (7) June 12, 2026
Haley Mark SVP, Controller & PAO 0 — — 7 −66.0% (5) September 15, 2026
Mustafa Harris EVP, Supply Chain 0 — — 6 −2.1% (6) March 30, 2015
Ungless Derek EVP-Chief Marketing Officer 0 — — 6 +16.5% (6) August 30, 2013
Poff Jared A. EVP, CFO & CAO 1 +112.9% (1) 100% 4 −57.5% (4) April 10, 2024
Lau Joanna T Director 0 — — 4 −4.2% (3) December 29, 2025
Macdonald Michael R President and CEO 1 +36.5% (1) 100% 3 −24.4% (3) November 30, 2015
Miller Philip B Director 1 +27.2% (1) 100% 3 −21.0% (3) April 7, 2015
Probst Douglas J EVP & CFO 0 — — 4 −32.9% (4) December 24, 2013
Zaiac Joanne Director 0 — — 4 −29.9% (4) September 27, 2022
Meixelsperger Mary E Senior Vice President, CFO 3 +5.9% (3) 67% 0 — August 31, 2015
Schottenstein Joseph A. Director 3 −19.2% (3) 33% 0 — March 26, 2021
Lee Carolee Director 0 — — 2 −37.9% (2) December 19, 2018
Mcdermott Carrie S. EVP, Chief Operating Officer 0 — — 2 −16.6% (2) July 9, 2015
Rawlins Roger Chief Executive Officer 2 +39.0% (2) 50% 0 — March 19, 2020
Weinberg James S. EVP 0 — — 2 −76.6% (2) September 18, 2023
Cohen Mark A. 10% owner 1 +19.4% (1) 100% 0 — January 14, 2025
Cook Kelly EVP, Chief Marketing Officer 0 — — 1 +21.3% (1) June 12, 2014
Pleasant Lake Partners LLC 10% owner 0 — — 1 +25.4% (1) January 30, 2025
Robbins James D Director 1 +36.5% (1) 100% 0 — March 17, 2011
Stone House Capital Management, LLC 10% owner 1 +26.6% (1) 100% 0 — December 12, 2024

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Designer Brands Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Designer Brands Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 6 buying crowds with six months of prices, it averaged −6.6% against the index. After 12 selling crowds, −19.2%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
January 31, 20252 buying−33.4%−49.2%+25.3%
April 30, 20243 selling−21.7%−58.2%−80.6%
July 31, 20233 selling+15.7%−18.0%−38.4%
September 30, 20225 selling−43.4%−56.8%−35.7%
October 29, 20213 selling−1.0%+16.2%+28.3%
March 31, 20212 buying−13.2%−23.6%−37.3%
July 31, 20193 selling−8.5%−27.6%−75.2%
December 31, 20183 selling−19.8%−43.3%−63.9%
August 31, 20175 selling+8.6%−4.2%+67.4%
November 30, 20163 selling−21.0%−39.9%−29.3%
December 31, 20152 buying+12.8%−13.3%−13.8%
August 31, 20152 buying−28.2%−15.0%−31.5%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 18. Total returns from the month end; past patterns are not a forecast.

← Back to Designer Brands Inc. · Funds · Politicians