undamentalytics Newsletter

Equifax insider trading

Every open-market purchase and sale by Equifax's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Equifax insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Equifax’s insiders pay?

From February 9, 2010 to February 19, 2026, 23 insiders reported 14 open-market purchases and 153 sales not made under a pre-set plan in Equifax. Twelve months after each purchase was reported, the shares were −5.5% against the S&P 500 on average (median −7.2%), over 13 purchases with a full year of prices; 31% beat the index. After sales, the shares moved +6.5% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on February 10, 2010 into $40,775 by November 2, 2026, +8.8% a year. It held shares 57% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $43,073 (+9.1% a year), and held throughout $94,959 (+14.4%).

$0$50.0k$100k 201020122014201620182020202220242026 $95.0k$43.1k$40.8k
Copying Equifax's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Equifax's insiders from February 10, 2010, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 57% of the time.
Equifax: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Adams J Dann Pres-Gbl Cons Sols 0 — — 40 +9.6% (40) March 2, 2017
Loughran Joseph Michael III Pres USIS 0 — — 19 +5.1% (19) August 3, 2017
Mast Kent E CVP and Chief Legal Off 0 — — 14 +12.9% (14) March 1, 2013
Smith Richard F Chairman and CEO 0 — — 13 +4.0% (13) March 2, 2017
Springman Paul J Chief Mktg Officer 0 — — 12 +6.4% (12) May 16, 2014
Rushing Coretha M Chief HR Officer 0 — — 11 +11.0% (11) May 4, 2016
Webb David CIO 0 — — 10 +10.1% (10) March 2, 2017
Barros Paulino R Pres-USIS 0 — — 8 +3.8% (8) March 2, 2017
Ploder Rodolfo O Pres-Wkf Sols 0 — — 7 −3.4% (7) August 3, 2017
Gonzalez Alejandro Chief Innov Off 0 — — 5 +11.9% (5) February 20, 2015
Templeton Mark B Director 5 +2.7% (5) 40% 0 — November 8, 2016
King Nuala M SVP and Controller 0 — — 4 +3.5% (4) February 17, 2017
Hough G. Thomas Director 3 −29.3% (3) 0% 0 — November 16, 2016
Kelley John J III CVP, CLO & CS 0 — — 3 −4.0% (3) March 2, 2017
Adrean Lee CVP and CFO 1 −9.5% (1) 0% 1 +4.1% (1) July 29, 2013
Gamble John W Jr CVP & CFO 0 — — 2 −28.8% (2) August 3, 2017
Hartman John T. Pres-Intl 0 — — 2 −16.4% (2) March 2, 2017
Smith Melissa D Director 2 +4.8% (2) 50% 0 — October 30, 2023
Begor Mark W CEO 1 +3.9% (1) 100% 0 — May 30, 2018
Canfield William W President, TALX 0 — — 1 −1.8% (1) May 14, 2010
Fichuk Karen L Director 1 −1.7% (1) 0% 0 — May 10, 2024
Humann L Phillip Director 0 — — 1 −4.7% (1) April 30, 2013
Mao Cecilia EVP, Chief Product Officer 1 — — 0 — February 19, 2026

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Equifax

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Equifax in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 10 selling crowds, +0.5%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
August 31, 20173 selling−27.2%−25.6%−24.2%
February 28, 20173 selling+2.3%+3.8%−29.9%
February 29, 20164 selling+11.9%+13.0%+1.6%
February 27, 20158 selling+7.4%+11.3%+19.8%
February 28, 20143 selling−2.5%+4.3%+21.1%
December 31, 20128 selling−5.2%−3.9%−2.8%
February 29, 20124 selling+11.4%+6.5%+21.9%
May 31, 20115 selling−5.6%+3.4%+22.2%
November 30, 20104 selling−7.4%−5.1%+0.7%
April 30, 20104 selling+0.1%−3.1%−4.1%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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