NIQ Global Intelligence is a consumer intelligence company that measures and analyses shopping behaviour for brands and retailers. Its integrated system, the NIQ Ecosystem, combines proprietary data, technology and analytics, pulling purchase data from retail point-of-sale feeds, shopping receipts, eCommerce partners and consumer panels to produce what it calls The Full View of online and offline shopping. Clients reach these insights through its cloud-based Discover platform, which embeds a generative AI tool, Ask Arthur.
Customers include roughly 23,000 companies—among them about half the Fortune 500—alongside smaller businesses and government bodies. Most revenue is recurring and sold through annual or multi-year subscription contracts, typically two to five years, priced by data volume or by the number of user licences.
Solutions fall into two groupings: Intelligence (measurement and insights) and Activation (custom, predictive analytics). The company operates across 90 countries and covers verticals including fast-moving consumer goods and technology and durables. It was carved out of Nielsen's Connect business in 2021 and acquired GfK in 2023.
Based on NIQ Global Intelligence plc's 10-K filed February 27, 2026.