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Prog Holdings, Inc. valuation and forecast

Explore the models for Prog Holdings, Inc., adjust their assumptions and compare your own valuation with the platform's.

Stock price today

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Third-party market data · may be delayed

Fair value per share

Under review: our cash-flow value ($164.08) is 4.46x the share price ($36.80); a gap this wide almost always means a data problem.

Price vs value

Under review: our cash-flow value ($164.08) is 4.46x the share price ($36.80); a gap this wide almost always means a data problem. We'll show the comparison once resolved.

Your valuation workspace

What is PRG worth to you?

Start with the company's financial data. Make the assumptions your own.

7 models available

01 / Assumptions

Follow the forecast

The cash flows behind your value

USD per share
View annual figures
Forecast yearCash flow / share

Negative cash flows are shown in terracotta. Before the terminal value and equity bridge. Residual-income models show excess earnings; dividend models show dividends.

See the range of possibilities

Compare and combine your models

Your weighted value—

Weights start with the platform's included models. Change them to build your own combination. Select a model name to edit its assumptions.

ModelYour value / shareWeight

The platform's price and consistency filters are not reapplied to your scenarios.

Other model types 15 unavailable for PRG

Revenue-to-maturity DCF

This model does not apply to this company with the available financial data.

Growth DCF

This model does not apply to this company with the available financial data.

Peer P/E

This model does not apply to this company with the available financial data.

Peer price-to-FFO

This model does not apply to this company with the available financial data.

Peer price-to-sales

This model does not apply to this company with the available financial data.

Forward peer price-to-sales

This model does not apply to this company with the available financial data.

P/E comparison

This model does not apply to this company with the available financial data.

P/S comparison

This model does not apply to this company with the available financial data.

PEG comparison

This model does not apply to this company with the available financial data.

Growing-dividend model

This model does not apply to this company with the available financial data.

REIT funds from operations

This model does not apply to this company with the available financial data.

Utility earnings

This model does not apply to this company with the available financial data.

Book value / net assets

This model does not apply to this company with the available financial data.

Reported crypto treasury NAV

This model does not apply to this company with the available financial data.

Proved-reserve NAV

This model does not apply to this company with the available financial data.

Model values are estimates under the assumptions shown. They are not share-price forecasts or investment advice.

Valuation models compared

Cash-flow modelgrowth 4.8–14.8%, 8.5% discount
~$160~$120–$220
Residual incomeBook value plus the present value of returns above the cost of equity, fading over ten years.
~$88~$61–$130
Justified price-to-bookBook value times (return on equity - growth) / (cost of equity - growth): steady-state returns.
~$66~$56–$80
Price-to-book vs return on equity (peers)The price-to-book that peers with this return on equity trade on, from a line fitted across peers.
~$39~$28–$50
Price-to-book vs peersleft out of the combined value: far from the other models (more than 3x away from their median)
~$16~$21–$31
Forward price-to-earnings vs peersNext year's consensus earnings per share times peers' typical (harmonic-mean) forward price-to-earnings.
~$54~$51–$65
Dividend discount (two-stage)Dividends for five years at the growth the business can fund, then a steady payout and growth.
~$68~$56–$87

Different models answer different questions: the cash-flow models ask what the business generates for owners; the peer multiples ask what similar companies in our coverage trade on. Where they disagree, the gap is the story. Projections are estimates based on current data, updated daily. Not investment advice. How each model works.

Analyst recommendations

7 analysts, Oct 2026
Buy7100%
Hold00%
Sell00%

Monthly trend

  1. Oct 2026167
  2. Sep 20261517
  3. Aug 20261528

Counts of recommendations published by analysts covering Prog Holdings, Inc., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Price history

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Third-party market data · may be delayed

The assumptions

Free cash flow (TTM, FY2026 Q3)
$316M
Less stock-based pay
$32.1M
Cash flow we value
$281M
Growth, years 1–5 (base)
%
Then fading to
2.5%
Discount rate
8.5%
Net cash added
-$763M
Diluted shares
41M

What would move the value

Growth 5 points lower
−26%
Growth 5 points higher
+33%
Free-cash-flow margin 1 point lower
−8%
Discount rate 1 point higher
−17%

Change in our model value when one input moves, all else equal.

PRG valuation questions

How does Fundamentalytics value Prog Holdings, Inc.?
We use the models that fit Prog Holdings, Inc.'s business and available financial data: cash-flow model (dcf), residual income, justified price-to-book, price-to-book vs return on equity (peers), forward price-to-earnings vs peers, dividend discount (two-stage). Each model has its own assumptions and data requirements. The calculator explains which models are available and lets you adjust their inputs.

Data: SEC EDGAR filings, retrieved October 29, 2026. Method: how we value companies. Disclosures: research and recommendations disclosure. Back to Prog Holdings, Inc.

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