undamentalytics Newsletter

Vivid Seats Inc. insider trading

Every open-market purchase and sale by Vivid Seats Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Vivid Seats Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Vivid Seats Inc.’s insiders pay?

From December 16, 2021 to May 14, 2025, 7 insiders reported 1 open-market purchase and 33 sales not made under a pre-set plan in Vivid Seats Inc. Twelve months after each purchase was reported, the shares were −30.7% against the S&P 500 on average (median −30.7%), over 1 purchase with a full year of prices; 0% beat the index. After sales, the shares moved −52.0% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 17, 2022 into $6,974 by November 2, 2026, −7.5% a year. It held shares 22% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $10,670 (+1.4% a year), and held throughout $18,273 (+14.0%).

$0$10.0k$20.0k 20222023202420252026 $18.3k$10.7k$7.0k
Copying Vivid Seats Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Vivid Seats Inc.'s insiders from March 17, 2022, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 22% of the time.
Vivid Seats Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Wagner Jonathan Miles Chief Technology Officer 0 — — 14 −48.7% (14) March 13, 2024
Bakal Riva Chief Strategy Officer 0 — — 11 −53.0% (9) December 13, 2024
Hoya Topco, LLC 10% owner 0 — — 3 −68.0% (3) December 13, 2023
Tabak Emily N General Counsel 0 — — 3 −85.9% (1) May 14, 2025
Deflorio Jane E. Director 1 −30.7% (1) 0% 0 — March 16, 2022
Pickus Edward Chief Accounting Officer 0 — — 1 −48.2% (1) March 14, 2023
Security Benefit Life Insurance Co /ks/ 10% owner 0 — — 1 −10.7% (1) December 16, 2021

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Vivid Seats Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Vivid Seats Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 3 selling crowds, −24.3%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
November 30, 20233 selling−40.5%−53.4%−92.3%
March 31, 20233 selling−5.3%−22.3%−53.5%
January 31, 20223 selling+23.1%+2.7%−0.5%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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