undamentalytics Newsletter

Sweetgreen, Inc. insider trading

Every open-market purchase and sale by Sweetgreen, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Sweetgreen, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Sweetgreen, Inc.’s insiders pay?

From August 16, 2022 to August 18, 2026, 18 insiders reported 5 open-market purchases and 72 sales not made under a pre-set plan in Sweetgreen, Inc. Twelve months after each purchase was reported, the shares were −55.0% against the S&P 500 on average (median −55.0%), over 1 purchase with a full year of prices; 0% beat the index. After sales, the shares moved +9.6% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on May 29, 2025 into $8,989 by November 2, 2026, −7.2% a year. It held shares 100% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $13,033 (+20.4% a year), and held throughout $13,033 (+20.4%).

$0$5.0k$10.0k 20252026 $13.0k$13.0k$9.0k
Copying Sweetgreen, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Sweetgreen, Inc.'s insiders from May 29, 2025, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 100% of the time.
Sweetgreen, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Reback Mitch CHIEF FINANCIAL OFFICER 0 — — 11 +52.0% (11) August 19, 2025
Ayele Wouleta CHIEF TECHNOLOGY OFFICER 0 — — 10 +40.1% (10) November 19, 2024
Jammet Nicolas Chief Concept Officer 2 — — 8 +15.3% (8) March 9, 2026
Gemperle Adrienne CHIEF PEOPLE OFFICER 0 — — 6 +49.6% (6) May 20, 2024
Mcphail James Chief Development Officer 0 — — 6 +111.9% (6) November 20, 2023
Neman Jonathan CHIEF EXECUTIVE OFFICER 1 — — 5 −84.5% (5) November 12, 2025
Ru Nathaniel Chief Brand Officer 0 — — 6 −38.4% (6) March 18, 2025
Shlossman Daniel SVP, Digital and Growth 0 — — 5 +22.9% (5) May 17, 2023
Singer Bradley E Director 0 — — 3 −87.7% (3) November 20, 2024
Blumenthal Neil Harris Director 0 — — 2 −100.3% (2) November 26, 2024
Carr Chris Chief Operating Officer 0 — — 2 −21.1% (2) February 21, 2023
Cochran Jason Miles Chief Operating Officer 0 — — 2 — August 18, 2026
Mcconnell Jamie Chief Financial Officer 0 — — 2 — August 18, 2026
Moon Youngme E Director 0 — — 2 −84.9% (2) November 14, 2024
Bornstein Julie Director 0 — — 1 −100.3% (1) November 21, 2024
Burrows Clifford Director 1 −55.0% (1) 0% 0 — May 28, 2025
Goldman Sachs & Co. LLC 10% owner 1 — — 0 — April 9, 2026
Williams Rossann CHIEF OPERATING OFFICER 0 — — 1 −94.0% (1) March 18, 2025

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Sweetgreen, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Sweetgreen, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 2 buying crowds with six months of prices, it averaged +38.5% against the index. After 2 selling crowds, +15.2%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
April 30, 20262 buying−10.5%+58.2%not yet
November 28, 20252 buying−17.7%+18.9%not yet
September 29, 20235 selling−15.5%+82.9%+162.1%
August 31, 20226 selling−18.8%−52.6%−32.2%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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