Star Fashion Culture Holdings Ltd is a US-listed company in the advertising industry. Its financial year ends in June.
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Third-party market data · may be delayed
~$5.7
Price-to-sales vs peers
Base case. Range ~$5.7–$30. Sales per share times peers' typical price-to-sales; used only when earnings are negative.
No Buy/Hold/Sell rating is issued: only 1 valuation models apply; a rating needs 3.
Star Fashion Culture Holdings Ltd valuation: adjust assumptions and compare models →
What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.
Revenue for the twelve months was $30m. That growth ranks 1 of 27 among the advertising companies we cover. The diluted share count is up 186.5% on a year earlier, which dilutes existing holders. Against its peers on growth, profitability, cash generation and balance sheet, it grades D. It passes 2 of our 3 financial-health checks. Our price-to-sales vs peers value is $5.89 a share, against a share price of $4.88.
Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.
Where it stands out: revenue growth of 79.5% ranks 1 of 27 advertising companies we cover. Where it lags: change in share count of 186.5% ranks 23 of 24 advertising companies we cover.
Current signal Revenue growth accelerating: TTM revenue growth rose to 79.5% (+68.4pp vs the prior quarter).
Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.
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Third-party market data · may be delayed
Company announcements, filed results and changes that matter to shareholders.
We value Star Fashion Culture Holdings Ltd as an operating company, with every model that fits that kind of business. Cost of equity 9.9%: the 10-year Treasury yield (4.9%) plus a beta of 1.09 times a 4.5% equity risk premium.
| Model | Value per share | In the combined value? |
|---|---|---|
| Price-to-earnings vs peers Earnings per share times peers' typical (harmonic-mean) price-to-earnings. | — | Does not apply: no positive earnings in the latest twelve months |
| Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. | — | Does not apply: the model gives no positive value |
| Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. | — | Does not apply: return on equity is not positive |
| Revenue-to-maturity model Revenue grown to maturity with the cash margin moving to the industry's; for companies not yet profitable. | — | Does not apply: revenue and margins don't support a positive value |
| Price-to-sales vs peers Sales per share times peers' typical price-to-sales; used only when earnings are negative. | ~$5.7 ~$5.8–$30 | Included, half weight |
| Combined value Weighted average of the models that apply: the primary model (price-to-earnings vs peers) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. | ~$5.7 ~$5.7–$30 | 1 model |
Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Star Fashion Culture Holdings Ltd with Advertising in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.
Not assessed: fewer than five years of comparable figures in the filings. AI disruption exposure for this industry: High.
No analyst estimates are published for Star Fashion Culture Holdings Ltd: too few analysts cover it.
Source: SEC EDGAR filings. Retrieved Invalid Date.
| Period | Revenue (TTM) |
|---|---|
| FY23 Q4 | $9.9M |
| FY24 Q4 | $15.1M |
| FY25 Q4 | $16.7M |
| FY26 Q4 | $30.1M |
Source: SEC EDGAR filings. Retrieved Invalid Date.
| Period | Operating margin (TTM) |
|---|---|
| FY23 Q4 | 15.4% |
| FY24 Q4 | 12.9% |
| FY25 Q4 | -107.4% |
| FY26 Q4 | -16.2% |
| Fiscal year | 2023 Jun 2023 | 2024 Jun 2024 | 2025 Jun 2025 | 2026 Jun 2026 |
|---|---|---|---|---|
| Income | ||||
| Revenue | 10 | 15 | 17 | 30 |
| Gross profit | 3 | 2 | 1 | 2 |
| Operating income | 2 | 2 | −18 | −5 |
| Net income | 1 | 2 | −18 | −4 |
| Diluted EPS | $1.50 | $2.07 | −$17.34 | −$4.11 |
| Growth (year on year) | ||||
| Revenue | — | +51.6% | +11.2% | +79.5% |
| Operating income | — | +26.9% | <−999% | — |
| Net income | — | +37.9% | <−999% | — |
| Diluted EPS | — | +38.3% | −937.9% | — |
| Margins | ||||
| Gross margin | 28.3% | 15.6% | 5.7% | 7.7% |
| Operating margin | 15.4% | 12.9% | −107.4% | −16.2% |
| Net margin | 11.3% | 10.3% | −108.3% | −13.7% |
| Cash flow | ||||
| Cash from operations | −4 | 1 | −4 | −4 |
| Stock-based pay | — | — | 17 | 3 |
| Balance sheet | ||||
| Cash | 0 | 0 | 0 | 0 |
| Total debt | 0 | 1 | 1 | 1 |
| Net debt (negative = net cash) | −0 | 0 | 1 | 0 |
| Diluted shares | — | — | 1m | — |
| Last 12 months unless stated | STFS | KRKR | IZEA | INUV | WIMI | SWAG | Median |
|---|---|---|---|---|---|---|---|
| Revenue, last 12 months | $30m | $32m | $27m | $52m | $59m | $120m | $202m |
| Revenue growth, last 12 months | 79.5% | −1.2% | −28.2% | −46.6% | −22.0% | 10.3% | −1.2% |
| Revenue growth, 3-year average | — | — | −12.1% | −5.9% | — | 23.0% | 7.7% |
| Revenue growth, latest quarter | — | — | −36.4% | −66.8% | — | 2.4% | 2.4% |
| Gross margin | 7.7% | 57.7% | 44.7% | 63.2% | 25.8% | 29.7% | 40.3% |
| Operating margin | −16.2% | 4.4% | −15.8% | −18.8% | −9.2% | −0.9% | −3.3% |
| Operating margin, 3-year average | — | −5.4% | −28.4% | −11.2% | 1.0% | −1.9% | −2.8% |
| Net margin | −13.7% | 4.9% | −9.4% | −8.6% | 73.2% | 0.0% | −2.3% |
| Cash from operations / revenue | −12.7% | 8.3% | −5.8% | −4.4% | 27.9% | −3.1% | 3.5% |
| Free-cash-flow margin | — | 8.3% | −8.3% | −6.9% | 14.0% | −3.6% | 3.9% |
| Free-cash-flow margin, 3-year average | — | 19.8% | −14.0% | −3.6% | 24.3% | −2.8% | 8.1% |
| Stock pay / revenue | 9.8% | 0.0% | 6.1% | 2.1% | 5.2% | 0.2% | 2.7% |
| Change in share count | 186.5% | 0.5% | 4.2% | 14.6% | 97.7% | −0.5% | 4.2% |
| Measure | Company | Peer median | Rank |
|---|---|---|---|
| Revenue growth Growth | 79.5% | -1.2% | 1 of 27 |
| Change in growth rate Growth | +68.4pp | -0.5pp | 1 of 27 |
| Gross margin Profitability | 7.7% | 44.5% | 21 of 22 |
| Operating margin Profitability | -16.2% | -3.2% | 19 of 26 |
| Net margin Profitability | -13.7% | -2.3% | 21 of 27 |
| Stock pay as % of revenue Cash generation | 9.8% | 2.7% | 20 of 23 |
| Change in share count Balance sheet | 186.5% | 4.2% | 23 of 24 |
| Days sales outstanding Balance sheet | 109 days | 91 days | 17 of 25 |
Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).
| Manager | Value | Shares | Share of 13F value | Shares QoQ |
|---|---|---|---|---|
| Blackrock, Inc. | $272 | 0K | 100.0% | 0.0% |
From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Star Fashion Culture Holdings Ltd's complete shareholder register. Values are as reported by the filers .
| Insider | Date | Trade | Shares | Price | Value |
|---|---|---|---|---|---|
| Zhang Pingting Chief Financial Officer | July 22, 2026 | Buy | 2,000,000 | $1.30 | $2.6M |
From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.
| Data | Last updated | Source |
|---|---|---|
| Share price | Exchange closing prices | |
| News and updates | Company releases and SEC 8-K filings | |
| Analyst estimates | Aggregated analyst estimates | |
| Valuation and scores | Our models, from the filed figures |
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