undamentalytics Newsletter

Where Food Comes From, Inc. insider trading

Every open-market purchase and sale by Where Food Comes From, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No open-market insider trades reported in the last five years.

Does following Where Food Comes From, Inc.’s insiders pay?

From July 3, 2014 to May 21, 2025, 7 insiders reported 7 open-market purchases and 5 sales not made under a pre-set plan in Where Food Comes From, Inc. Twelve months after each purchase was reported, the shares were −11.4% against the S&P 500 on average (median −6.3%), over 5 purchases with a full year of prices; 20% beat the index. That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on December 19, 2023 into $9,977 by November 2, 2026, −0.1% a year. It held shares 84% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $16,422 (+19.0% a year), and held throughout $16,453 (+19.1%).

$0$5.0k$10.0k$15.0k 2023202420252026 $16.5k$16.4k$10.0k
Copying Where Food Comes From, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Where Food Comes From, Inc.'s insiders from December 19, 2023, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 84% of the time.
Where Food Comes From, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Lapaseotes Pete Director 3 −23.2% (2) 0% 0 — August 1, 2024
Saunders John K CEO 1 −6.3% (1) 0% 1 — May 21, 2025
Saunders Leann COO 1 −6.3% (1) 0% 1 — May 21, 2025
Smith Michael Duane Director 0 — — 2 — May 12, 2017
Henning Dannette CFO 1 +1.9% (1) 100% 0 — May 16, 2025
Larson Adam Director 0 — — 1 — November 5, 2014
Rein Graeme P. Director 1 — — 0 — September 4, 2018

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Where Food Comes From, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Where Food Comes From, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged +14.8% against the index. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
May 30, 20253 buying+14.1%+14.8%−7.3%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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