undamentalytics Newsletter

Zevia PBC insider trading

Every open-market purchase and sale by Zevia PBC's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Zevia PBC insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Zevia PBC’s insiders pay?

From December 7, 2021 to May 28, 2026, 19 insiders reported 9 open-market purchases and 63 sales not made under a pre-set plan in Zevia PBC. Twelve months after each purchase was reported, the shares were −34.8% against the S&P 500 on average (median −34.8%), over 2 purchases with a full year of prices; 0% beat the index. That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on December 8, 2021 into $5,943 by November 2, 2026, −10.1% a year. It held shares 21% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $10,336 (+0.7% a year), and held throughout $17,226 (+11.8%).

$0$5.0k$10.0k$15.0k 202120222023202420252026 $17.2k$10.3k$5.9k
Copying Zevia PBC's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Zevia PBC's insiders from December 8, 2021, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 21% of the time.
Zevia PBC: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Spence Padraic L. Chair, Chief Executive Officer 0 — — 28 — March 4, 2026
Taylor Amy President & CEO 3 — — 6 — March 30, 2026
White Pine LLC 10% owner 0 — — 6 — October 4, 2024
Cdp Investissements Inc. 10% owner 0 — — 3 — May 28, 2026
Gay Robert Chief Strategy Officer & EVP 0 — — 3 — May 19, 2022
Laird Norton Co LLC 10% owner 0 — — 3 — June 27, 2023
Margolis Harry Chief Operating Officer 0 — — 3 — May 19, 2022
Simms Lorna R. SVP, GC & Corporate Secretary 0 — — 3 — March 18, 2025
Debow Greig P. JR. Chief Commercial Officer 1 — — 1 — October 9, 2024
Ruehl Julie Garcia Director 2 −37.0% (1) 0% 0 — September 9, 2024
Satya Girish Chief Financial Officer 0 — — 2 — March 27, 2026
Beckles Denise Dawn Chief Financial Officer 0 — — 1 — May 19, 2023
Caisse De Depot Et Placement Du Quebec 10% owner 0 — — 1 — July 2, 2025
Lee David J. Director 1 — — 0 — August 27, 2024
Mcguigan Brian Director 1 −32.7% (1) 0% 0 — December 13, 2021
Mikhail Hany Chief Accounting Officer 0 — — 1 — February 23, 2023
Ripley Rosemary L Director 0 — — 1 — December 9, 2024
Ruben Andrew Director 1 — — 0 — August 26, 2024
Troupe Quincy B Chief Operating Officer 0 — — 1 — June 16, 2023

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Zevia PBC

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Zevia PBC in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −41.0% against the index. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
December 31, 20212 buying−30.1%−41.0%−22.6%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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