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Booking vs Carnival

Booking and Carnival are similar in size: $26.92bn and $26.62bn of revenue in their latest fiscal years. Booking grew faster (13.4% against 6.4%). Booking kept more of each dollar of sales as profit: a net margin of 20.1% against 10.4%.

Latest fiscal yearBookingBKNG, 2025CarnivalCCL, 2025
Revenue $26.92bn $26.62bn
Revenue growth 13.4% 6.4%
Net income $5.40bn $2.76bn
Operating margin 32.8% 16.8%
Net margin 20.1% 10.4%
Return on equity — 25.6%
Free cash flow $9.09bn $2.61bn
Cash $17.20bn $1.93bn
Total debt $18.90bn $27.38bn
Debt to equity — 223.2%
Dividend per share — —
Dividend yield 1.1% —
Share buybacks $6.44bn —
Employees 24,300 101,000
Market value $118.08bn $40.01bn
Price vs our value range Below our value range Within our value range
Moat score 82 (Strong) 53 (Moderate)
Insider trades, 12 months 0 buys, 282 sales 0 buys, 6 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

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Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.