Booking vs Marriott International
Booking and Marriott International are similar in size: $26.92bn and $26.19bn of revenue in their latest fiscal years. Booking grew faster (13.4% against 4.3%). Booking kept more of each dollar of sales as profit: a net margin of 20.1% against 9.9%.
| Latest fiscal year | BookingBKNG, 2025 | Marriott InternationalMAR, 2025 |
|---|---|---|
| Revenue | $26.92bn | $26.19bn |
| Revenue growth | 13.4% | 4.3% |
| Net income | $5.40bn | $2.60bn |
| Operating margin | 32.8% | 15.8% |
| Net margin | 20.1% | 9.9% |
| Return on equity | — | — |
| Free cash flow | $9.09bn | $2.61bn |
| Cash | $17.20bn | $358m |
| Total debt | $18.90bn | $16.20bn |
| Debt to equity | — | — |
| Dividend per share | — | $2.64 |
| Dividend yield | 1.1% | 0.7% |
| Share buybacks | $6.44bn | $3.30bn |
| Employees | 24,300 | — |
| Market value | $118.08bn | $108.54bn |
| Price vs our value range | Below our value range | Above our value range |
| Moat score | 82 (Strong) | 67 (Moderate) |
| Insider trades, 12 months | 0 buys, 282 sales | 0 buys, 25 sales |